---
title: "9x12 Sketchbook — $242K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/9x12-sketchbook"
last_updated: "2026-08-09T07:51:56.785Z"
locale: en
meta:
description: "Niche score 39/100 · $242K/yr market · 346K searches/yr · $12.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $242K/yr market · 346K searches/yr · $12.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "9x12 Sketchbook — $242K/yr Amazon US Niche (2026) - Flapen"
---
# **9x12 sketchbook**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 14Conversion 65Competition 41Returns 96Price range 49Avg price 50Brand share 0Review moat 21Quality gap 14
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.05**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.39–$23.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$242K**
$242K/yr · 346K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****10,449.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 9x12 sketchbook is a $242K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x12 sketchbook market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$482K–$603K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Strathmore78% - Fuxi6% - Soucolor6% - SuFly5% - UCREATE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Sep · busiest ÷ quietest = 8.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/9x12-sketchbook/trend)
## **Top 9x12 sketchbook search terms**
- **strathmore sketchbook**90K/yr-11.3%5.2% conv. - **strathmore**29K/yr+16.0%0.6% conv. - **9x12 sketchbook**58K/yr-47.0%6.8% conv. - **strathmore 400 series**7K/yr+133.7%3.4% conv. - **sketchbook 9x12**37K/yr-55.4%3.8% conv. - **strathmore 400 series sketch pad**18K/yr-43.0%8.0% conv. - **sketch book 9x12**35K/yr-53.3%3.7% conv. - **strathmore 400**8K/yr+22.1%3.2% conv. - **sketch pad 9x12**11K/yr-28.6%3.3% conv. - **9 x 12 sketchbook**12K/yr-52.8%7.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/9x12-sketchbook/search-terms)
## **Top 9x12 sketchbook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$73K40%$97K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Strathmore 400 Series Sketch Pad 9x12 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students**Strathmore**$12.05**4.8★33,832 rev](https://www.amazon.com/dp/B0027A39PY) [2**Strathmore 400 Series Sketch Pad 5.5x8.5 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students**Strathmore**$7.42**4.8★33,832 rev](https://www.amazon.com/dp/B004O7EFMO) [3**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**4.8★16,539 rev](https://www.amazon.com/dp/B08TLK1ZSV) [4**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★9,621 rev](https://www.amazon.com/dp/B0B19J9FZM) [5**Strathmore 300 Series Wire Bound Sketch Pad 50 lb. Paper 9 X 12 inches 100 Sheets (350-9)**Strathmore**$9.44**4.8★2,317 rev](https://www.amazon.com/dp/B0027ACAPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SuFly Sketch Book 9x12 Drawing Paper Pad-68lb/100gsm Top Spiral Sketchbook Hardcover 100 Sheets Sketch Pad for Kids Classroom Art Supplies for Adults-Sketchpad for Drawing Illustration & Art Stuff**SuFly**$10.87**2,561 rev2y ago](https://www.amazon.com/dp/B0CNZ6X6T2) [**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**9,621 rev3y ago](https://www.amazon.com/dp/B0B19J9FZM) [**9 x 12 Sketchbook 68lb/100gsm Sketch Pad 100 Sheets Spiral Bound Acid Free Drawing Paper with Hard Cover Art Paper for Drawing and Painting for Graphite Pencil Charcoal Pastels for Kids & Adults**SuFly**$12.20**4,343 rev5y ago](https://www.amazon.com/dp/B095WLW5DL) [**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**16,539 rev5y ago](https://www.amazon.com/dp/B08TLK1ZSV) [**UCreate Poly Cover Sketch Book Heavyweight 9 x 12 Black 75 Sheets**UCREATE**$8.12**13,629 rev7y ago](https://www.amazon.com/dp/B07T3NGD8B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Strathmore 500 Series Softcover Mixed Media Journal 90 lb. Paper 5.5 X 8.5 inches 64 Pages (567-5)**Strathmore**$18.26**4.7★**▲ 385%**](https://www.amazon.com/dp/B00KF5T7AY) [**Strathmore 400 Series Sketch Pad Toned Tan 5.5x8.5 inch 50 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students**Strathmore**$7.14**4.8★**▲ 174%**](https://www.amazon.com/dp/B008D2TU2G) [**Strathmore 400 Series Wire Bound Sketch Pad 60 lb. Paper 11 X 14 inches White 100 Sheets (455-4)**Strathmore**$14.86**4.8★**▲ 95%**](https://www.amazon.com/dp/B000KNJTBI) [**Strathmore 500 Series Hardcover Mixed Media Journal 90 lb. Vellum Paper 5.5 X 8.5 inches 64 Pages (566-5)**Strathmore**$16.89**4.7★**▲ 90%**](https://www.amazon.com/dp/B008HTCZOU) [**Strathmore 400 Series Sketch Pad 9x12 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students**Strathmore**$12.05**4.8★**▲ 89%**](https://www.amazon.com/dp/B0027A39PY)
**~~View all trending →~~**
## **What buyers say about 9x12 sketchbook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Drawing Experience**29%
*“Great for drawing”*
**Quality-Overall**22%
*“Nice people, quality and great for sketching”*
**Size-Overall**9%
*“Good size”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**6%
*“Worth the money”*
**Gifting Purpose**6%
*“Its a good gift”*
**Durability**3%
*“Durable”*
**Thickness**2%
*“a thick cover that feels durable”*
**Ease Of Use**2%
*“ease of use”*
**Strength**2%
*“Its a sturdy”*
### **What buyers complain about **
**Durability**20%
*“breaks a lot”*
**Thickness**17%
*“The paper feels thick- like card stock”*
**Quality-Overall**9%
*“Very poor quality”*
**Material Quality**6%
*“It's cheaply made”*
**Color**6%
*“has a yellow-y color with ghosting”*
**Advertised Vs Actual Product**6%
*“fake advertisement”*
**Paint Quality**4%
*“Damaged and bleeding oil and paint eVerywhere”*
**Size-Overall**4%
*“Please READ return for us please They were just too big”*
**Value For Money**2%
*“I wouldn't buy it again even for a low price”*
**Product Condition**2%
*“It was not a like new product”*
### **Top return reasons **
**Size-Overall**59%
**Value For Money**11%
**Advertised Vs Actual Product**8%
**Quality-Overall**3%
**Weight Heavy**2%
**Color**2%
**Thin**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Thickness**1%
## **Common questions**
- **Is 9x12 sketchbook profitable to sell on Amazon United States?**
- The niche generates $242K/yr across 20 tracked products. 90-day search growth is -22.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the 9x12 sketchbook niche?**
- 5 brands and 70 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 9x12 sketchbook?**
- Top complaints mined from reviews: Durability, Thickness, Quality-Overall. The return rate is 0.9%.
- **When does demand for 9x12 sketchbook peak?**
- Demand peaks in Jan–Aug–Sep; the busiest month runs 8.5× the quietest.
- **What does it cost to enter the 9x12 sketchbook niche?**
- Listings span $6.39–$23.38; the average listing price is $12.05 (sweet spot $15–$100). The average incumbent carries 10,449 reviews — the moat a new listing must climb.
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