---
title: "9x12 Canvas — $145K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/9x12-canvas"
last_updated: "2026-08-09T07:55:00.538Z"
locale: en
meta:
description: "Niche score 50/100 · $145K/yr market · 42K searches/yr · $24.31 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $145K/yr market · 42K searches/yr · $24.31 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "9x12 Canvas — $145K/yr Amazon US Niche (2026) - Flapen"
---
# **9x12 canvas**
**Worth a look**
Shows searches that convert (14.1% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 31Growth 20Conversion 96Competition 60Returns 84Price range 85Avg price 95Brand share 36Review moat 24Quality gap 18
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$24.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.84–$64.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$145K**
$145K/yr · 42K searches
**Review moat**
**Bad****5,426.78**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 9x12 canvas is a $145K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x12 canvas market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$146K–$194K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**11%**
- ESRICH43% - Simetufy19% - BAKEYBA10% - KEFF7% - FIXSMITH5% - PHOENIX5% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
1K750Spike '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/9x12-canvas/trend)
## **Top 9x12 canvas search terms**
- **9x12 canvas**18K/yr-8.5%10.5% conv. - **canvas 9x12**6K/yr-9.6%9.8% conv. - **canvas for painting 9x12**5K/yr-5.7%14.7% conv. - **9x12 canvas board**4K/yr-7.2%15.3% conv. - **9 x 12 canvas for painting**3K/yr+24.0%12.9% conv. - **9x12 canvas for painting**3K/yr-34.1%10.5% conv. - **9 x 12 canvas**3K/yr-25.8%9.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/9x12-canvas/search-terms)
## **Top 9x12 canvas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$15K15%$22K20%$29K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESRICH Canvas Boards for Painting 5 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$9.77**4.6★2,374 rev](https://www.amazon.com/dp/B0DXKRBV45) [2**ESRICH Stretched Canvas for Painting 2 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.**ESRICH**$9.44**4.6★249 rev](https://www.amazon.com/dp/B0DZXBZSMK) [3**Simetufy 24 Pack 9 x 12 inch Flat Canvas Boards for Painting- 8oz Gesso Primed Acid-Free 100% Cotton Canvas Panels for Acrylics Oil Watercolor Tempera Paints**Simetufy**$25.02**4.8★921 rev](https://www.amazon.com/dp/B0BVSXSBZJ) [4**KEFF 12-Pack Bulk Canvas Boards 9x12 Canvas for Acrylic Oil Watercolor Tempera - 100% Cotton Primed Painting Canvas**KEFF**$14.64**4.8★7,934 rev](https://www.amazon.com/dp/B0CH8ZK2D9) [5**ESRICH Stretched Canvas for Painting 12 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.**ESRICH**$25.17**4.7★3,174 rev](https://www.amazon.com/dp/B0D9BDGS5B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ESRICH Canvas Boards for Painting 3 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$7.84**631 rev5mo ago](https://www.amazon.com/dp/B0G4W5S96T) [**ESRICH Stretched Canvas for Painting 5 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.**ESRICH**$15.20**366 rev8mo ago](https://www.amazon.com/dp/B0FN7V9YYJ) [**Canvases for Painting 28 Pack 9 x 12 inch Blank Painting Canvas Boards Primed Acid-Free 100% Cotton Canvas Panels for Acrylic Oil Tempera Watercolor Art Supplies for All Skill Level**YONEVALON**$26.81**648 rev1y ago](https://www.amazon.com/dp/B0F1CMGX5F) [**ESRICH Stretched Canvas for Painting 2 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.**ESRICH**$9.44**249 rev1y ago](https://www.amazon.com/dp/B0DZXBZSMK) [**ESRICH Canvas Boards for Painting 5 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$9.77**2,374 rev1y ago](https://www.amazon.com/dp/B0DXKRBV45)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ESRICH Canvas Boards for Painting 3 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$7.84**4.6★**▲ 158%**](https://www.amazon.com/dp/B0G4W5S96T) [**Canvas Boards 24 Pack 9x12 Inch Painting Canvas Panels 100% Cotton White Blank Art Supplies for Acrylics Oil Watercolor Tempera Paints**BAKEYBA**$23.73**4.6★**▲ 140%**](https://www.amazon.com/dp/B0DGKT84XN) [**Canvases for Painting 28 Pack 9 x 12 inch Blank Painting Canvas Boards Primed Acid-Free 100% Cotton Canvas Panels for Acrylic Oil Tempera Watercolor Art Supplies for All Skill Level**YONEVALON**$26.81**4.8★**▲ 102%**](https://www.amazon.com/dp/B0F1CMGX5F) [**BAKEYBA Canvas Boards 60 Pack 9x12 Inch Painting Canvas Panels White Blank 100% Cotton Art Supplies for Acrylics Oil Watercolor Tempera Paints**BAKEYBA**$54.32**4.6★**▲ 100%**](https://www.amazon.com/dp/B0DGL1XKJG) [**Chalkola Paint Canvas Panels 9x12 inch (15 Pack) for Acrylic Painting & Oil Art Primed 100% Cotton Boards Acid-Free for Professional Artists Hobby Painters Kids & Beginners**Chalkola**$20.84**4.8★**▲ 83%**](https://www.amazon.com/dp/B0F9W7M86F)
**~~View all trending →~~**
## **What buyers say about 9x12 canvas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“These are well-made”*
**Value For Money**20%
*“these were affordable”*
**Paint Quality**11%
*“take paint very well specially for acrylics”*
**Material Quality**7%
*“Nice material”*
**Size-Overall**6%
*“it helps re-size”*
**Advertised Vs Actual Product**6%
*“As described”*
**Efficiency**4%
*“Works well”*
**Design-Overall**2%
**Ease Of Cleaning**2%
**Texture/Consistency-Overall**2%
*“Amazing texture”*
### **What buyers complain about **
**Size-Overall**21%
*“Bigger”*
**Quality-Overall**14%
*“Not great in the quality department”*
**Strength**14%
*“The boards were flimsy”*
**Thickness**14%
*“Thin”*
**Smell**7%
*“the canvas board has a strong chemical smell”*
**Functionality-Overall**7%
*“Not for showing my work”*
**Advertised Vs Actual Product**7%
*“No one mentioned this”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**9%
**Thin**8%
**Frame Quality**7%
**Value For Money**7%
**Material Quality**7%
**Stretchability/Expandability/Elasticity**3%
**Thickness**3%
**Quality-Overall**2%
**Paint Quality**2%
## **Common questions**
- **Is 9x12 canvas profitable to sell on Amazon United States?**
- The niche generates $145K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 9x12 canvas niche?**
- 11 brands and 12 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in 9x12 canvas?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.5%.
- **When does demand for 9x12 canvas peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 9x12 canvas niche?**
- Listings span $7.84–$64.28; the average listing price is $24.31 (sweet spot $15–$100). The average incumbent carries 5,427 reviews — the moat a new listing must climb.
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