---
title: "8x10 Matted to 5x7 — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/8x10-matted-to-5x7"
last_updated: "2026-08-09T07:09:50.112Z"
locale: en
meta:
description: "Niche score 45/100 · $28K/yr market · 32K searches/yr · $12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $28K/yr market · 32K searches/yr · $12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "8x10 Matted to 5x7 — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **8x10 matted to 5x7**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 42Conversion 74Competition 59Returns 54Price range 77Avg price 57Brand share 60Review moat 24Quality gap 25
**Price range**
**Great****$5.61–$48.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.89**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+13.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,981.52**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$28K**
$28K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, 8x10 matted to 5x7 is a $28K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **8x10 matted to 5x7 market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$39K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**24%**
- Egofine25% - Prudiut16% - upsimples11% - Golden State Art10% - uxcell8% - ZBEIVAN7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/8x10-matted-to-5x7/trend)
## **Top 8x10 matted to 5x7 search terms**
- **8x10 matted to 5x7**20K/yr-3.2%5.8% conv. - **5x7 mat for 8x10 frame**8K/yr+15.0%6.1% conv. - **photo mats 8x10 for 5x7**4K/yr+272.8%6.1% conv. - **picture mats 8x10 for 5x7**209/yr+3.6%12.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/8x10-matted-to-5x7/search-terms)
## **Top 8x10 matted to 5x7 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut**Egofine**$7.05**4.6★1,861 rev](https://www.amazon.com/dp/B0DG8SSSDD) [2**Prudiut 15 Pack 8x10 Picture Mats Mixed Colors Frame Mattes for 5x7 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks**Prudiut**$8.86**4.6★679 rev](https://www.amazon.com/dp/B0DSPQZ91X) [3**upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame Black 1 Pack**upsimples**$5.81**4.5★40,486 rev](https://www.amazon.com/dp/B0B1CNJL7N) [4**decorUhome 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 without Mat Wall & Tabletop Display Photo Frame Black 1 Pack**decorUhome**$5.61**4.5★2,778 rev](https://www.amazon.com/dp/B0CQVCSHW2) [5**Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring Cream**uxcell**$6.33**4.5★47 rev](https://www.amazon.com/dp/B0FC2S9BR7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring Cream**uxcell**$6.33**47 rev1y ago](https://www.amazon.com/dp/B0FC2S9BR7) [**Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring White**uxcell**$6.41**47 rev1y ago](https://www.amazon.com/dp/B0FC2V7ZJT) [**Prudiut 15 Pack 8x10 Picture Mats Mixed Colors Frame Mattes for 5x7 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks**Prudiut**$8.86**679 rev1y ago](https://www.amazon.com/dp/B0DSPQZ91X) [**wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1**wallwisy**$9.92**940 rev1y ago](https://www.amazon.com/dp/B0DPV95XBD) [**Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut**Egofine**$7.05**1,861 rev1y ago](https://www.amazon.com/dp/B0DG8SSSDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 Pack 8x10 Inches Picture Frame MatsAcid-Free Photo Frame Mat with 45 Bevel Cut for 5x7 Pictures Picture Matting for Artwork and Home Decor**Bolsdoic**$7.87**4.4★**▲ 242%**](https://www.amazon.com/dp/B0FSZKRMHL) [**Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring White**uxcell**$6.41**4.5★**▲ 180%**](https://www.amazon.com/dp/B0FC2V7ZJT) [**Golden State Art 8x10 Ornate Picture Frame for 5x7 Photo with Mat or 8 x 10 Prints without Mat Real Glass Wall & Tabletop Display(Color:Green Gold)**Golden State Art**$17.11**4.8★**▲ 129%**](https://www.amazon.com/dp/B0CS87KYB4) [**ZBEIVAN 8x10 Black Picture Mats with Core Bevel Cut Frame Mattes for 5x7 Pictures - Pack of 5**ZBEIVAN**$6.89**4.5★**▲ 81%**](https://www.amazon.com/dp/B0D25ZJQ1C) [**Prudiut 15 Pack 8x10 White Picture Mats Frame Mattes for 5x7 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks**Prudiut**$8.81**4.6★**▲ 77%**](https://www.amazon.com/dp/B0C1C8WR9G)
**~~View all trending →~~**
## **What buyers say about 8x10 matted to 5x7**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**28%
*“Frames are perfect”*
**Quality-Overall**18%
*“Excellent quality”*
**Color**12%
*“Great colors”*
**Value For Money**12%
*“Good Value”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**3%
*“True to size opening”*
**Strength**2%
*“are sturdy”*
**Assembly/Installation**2%
*“Put together well”*
**Efficiency**1%
*“Functional. work perfectly”*
### **What buyers complain about **
**Quality-Overall**19%
*“Seems cheap looking and quality”*
**Frame Quality**15%
*“these frames kind of suck”*
**Material Quality**14%
*“Definitely cheaply made out of plastic”*
**Advertised Vs Actual Product**6%
*“Product info wrong”*
**Strength**5%
*“Not particularly sturdy”*
**Size-Overall**4%
*“it is slightly bigger”*
**Color**3%
*“stand as black”*
**Defective Material/Parts**3%
*“Product arrived broken”*
**Value For Money**3%
*“some flaws, inexpensive”*
**Durability**3%
*“Breaks easily if you move it a lot”*
### **Top return reasons **
**Frame Quality**45%
**Size-Overall**29%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Material Quality**4%
**Color**3%
**Value For Money**3%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Strength**1%
## **Common questions**
- **Is 8x10 matted to 5x7 profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 25 tracked products. 90-day search growth is +13.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the 8x10 matted to 5x7 niche?**
- 14 brands and 18 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in 8x10 matted to 5x7?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.9%.
- **When does demand for 8x10 matted to 5x7 peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the 8x10 matted to 5x7 niche?**
- Listings span $5.61–$48.32; the average listing price is $12.89 (sweet spot $15–$100). The average incumbent carries 5,982 reviews — the moat a new listing must climb.
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