---
title: "80 Lb Cardstock — $99K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/80-lb-cardstock"
last_updated: "2026-08-09T09:11:03.464Z"
locale: en
meta:
description: "Niche score 46/100 · $99K/yr market · 64K searches/yr · $20.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $99K/yr market · 64K searches/yr · $20.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "80 Lb Cardstock — $99K/yr Amazon US Niche (2026) - Flapen"
---
# **80 lb cardstock**
**Skip it**
Soft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 20Conversion 78Competition 29Returns 97Price range 78Avg price 88Brand share 46Review moat 37Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.08**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.04–$113.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,828.1**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$99K**
$99K/yr · 64K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 80 lb cardstock is a $99K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **80 lb cardstock market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$120K–$161K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#194**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 99%
**Open market**
**15%**
- Hammermill21% - Joyberg16% - Cranium Press15% - Neenah13% - Manilaus13% - GIGYES7% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/80-lb-cardstock/trend)
## **Top 80 lb cardstock search terms**
- **80 lb cardstock**18K/yr-8.0%6.3% conv. - **80lb cardstock**16K/yr-4.2%6.8% conv. - **80lb cardstock 8.5 x 11**9K/yr-0.8%8.9% conv. - **cardstock 80lb**8K/yr-18.9%7.8% conv. - **80lb paper**6K/yr-7.9%5.3% conv. - **80 lb paper**5K/yr-7.3%7.1% conv. - **80 lb cardstock 8.5 x 11 white**2K/yr-89.3%10.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/80-lb-cardstock/search-terms)
## **Top 80 lb cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hammermill Cardstock Premium Color Copy 80 lb 8.5 x 11 - 1 Pack (250 Sheets) - 100 Bright Made in the USA Card Stock 120023R White**Hammermill**$15.84**4.6★1,821 rev](https://www.amazon.com/dp/B000J0C47S) [2**White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)**Joyberg**$6.04**4.7★2,746 rev](https://www.amazon.com/dp/B0CJX2153R) [3**White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.**Manilaus**$6.23**4.8★554 rev](https://www.amazon.com/dp/B0F9TKF8ZT) [4**50 Sheets of Heavyweight White Cardstock Ideal for Business Cards Art Projects Invitations and Stationery Printing | 80 lb Weight | 8.5 x 11 inches | Thick Cover Stock (216 gsm) |**Cranium Press**$13.26**4.8★897 rev](https://www.amazon.com/dp/B0CYFCT1QQ) [5**Neenah Index Cardstock 8.5 x 11 90 lb./163 gsm White 300 Sheets Lightweight 94 Brightness - EXTRA SHEETS MORE VALUE! (91437)**Neenah**$13.19**4.6★15,933 rev](https://www.amazon.com/dp/B07D4YF3K4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neenah White Cover Cardstock 80 lb. Heavyweight Cover Stock 255 Sheets 94 Brightness 8.5 x 11 Ideal for Invitations & Cards (91308)**Neenah**$17.29**29 rev4mo ago](https://www.amazon.com/dp/B0GND4Q2WN) [**300 Sheets Colored Cardstock Thick Colored paper Goefun 25 Colors 80lb Construction Paper Assorted Color for Crafts & Printing**Goefun**$27.01**1,089 rev6mo ago](https://www.amazon.com/dp/B0G927BSDN) [**OcePor 150 Sheets Colored Cardstock 75 Colors 8.5x11 Color Cardstock Bulk 250gsm/92lb Assorted Colors Construction Paper for Printing Card Making Die Cutting Crafts Scrapbooking Party**OcePor**$14.65**22 rev8mo ago](https://www.amazon.com/dp/B0FXLRZ2S6) [**Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card**GIGYES**$22.13**55 rev11mo ago](https://www.amazon.com/dp/B0FKN1V12N) [**White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.**Manilaus**$6.23**554 rev1y ago](https://www.amazon.com/dp/B0F9TKF8ZT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neenah White Cover Cardstock 80 lb. Heavyweight Cover Stock 255 Sheets 94 Brightness 8.5 x 11 Ideal for Invitations & Cards (91308)**Neenah**$17.29**4.8★**▲ 292%**](https://www.amazon.com/dp/B0GND4Q2WN) [**300 Sheets Colored Cardstock Thick Colored paper Goefun 25 Colors 80lb Construction Paper Assorted Color for Crafts & Printing**Goefun**$27.01**4.8★**▲ 251%**](https://www.amazon.com/dp/B0G927BSDN) [**Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card**GIGYES**$22.13**4.7★**▲ 190%**](https://www.amazon.com/dp/B0FKN1V12N) [**OcePor 150 Sheets Colored Cardstock 75 Colors 8.5x11 Color Cardstock Bulk 250gsm/92lb Assorted Colors Construction Paper for Printing Card Making Die Cutting Crafts Scrapbooking Party**OcePor**$14.65**3.9★**▲ 146%**](https://www.amazon.com/dp/B0FXLRZ2S6) [**White Cardstock 8.5 x 11 White Cardstock Printer Paper 80lb 100 Sheets GIGYES Copy Paper for Printer Watercolor Drawing Certificate Invitations**GIGYES**$19.19**4.7★**▲ 84%**](https://www.amazon.com/dp/B0F4KJDMXN)
**~~View all trending →~~**
## **What buyers say about 80 lb cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good Quality”*
**Paper Quality**18%
*“Awesome paper”*
**Value For Money**9%
*“Good Value”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Color**7%
*“Great variety of colors”*
**Print Quality**6%
*“Good value, crisp printing”*
**Thickness**5%
*“Great thickness and clean finish 📑 Really nice cardstock”*
**Weight Light**3%
*“This is lightweight”*
**Paper Brightness**2%
*“as it is a very professional-quality paper”*
**Efficiency**2%
*“Works good”*
### **What buyers complain about **
**Paper Quality**25%
*“Awful paper”*
**Thickness**24%
*“Not very thick”*
**Strength**4%
*“Too flimsy”*
**Weight Heavy**4%
*“heavier than I wanted”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Quality-Overall**3%
*“Awful quality”*
**Color**3%
*“Some colors are worse than others”*
**Thin**3%
*“Very thin”*
**Print Quality**2%
*“Ink smudges off after printing”*
**Jamming/Clogging**2%
*“it'll Jam your Printer”*
### **Top return reasons **
**Paper Quality**26%
**Thin**10%
**Thickness**8%
**Size-Overall**8%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Weight Heavy**5%
**Color**4%
**Compatibility-Overall**3%
**Functionality-Overall**2%
## **Common questions**
- **Is 80 lb cardstock profitable to sell on Amazon United States?**
- The niche generates $99K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 80 lb cardstock niche?**
- 12 brands and 104 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in 80 lb cardstock?**
- Top complaints mined from reviews: Paper Quality, Thickness, Strength. The return rate is 0.7%.
- **When does demand for 80 lb cardstock peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 80 lb cardstock niche?**
- Listings span $6.04–$113.48; the average listing price is $20.08 (sweet spot $15–$100). The average incumbent carries 2,828 reviews — the moat a new listing must climb.
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