---
title: "80/12 Sewing Machine Needles — $219K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/80-12-sewing-machine-needles"
last_updated: "2026-08-09T07:56:15.109Z"
locale: en
meta:
description: "Niche score 51/100 · $219K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $219K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "80/12 Sewing Machine Needles — $219K/yr Amazon US Niche (2026) - Flapen"
---
# **80/12 sewing machine needles**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 42Growth 24Conversion 95Competition 59Returns 97Price range 83Avg price 78Brand share 6Review moat 48Quality gap 16
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.87–$68.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.35**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,717.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$219K**
$219K/yr · 111K searches
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 80/12 sewing machine needles is a $219K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **80/12 sewing machine needles market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$164K–$204K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**1%**
- SCHMETZ85% - Euro-Notions4% - HLARTNET4% - SINGER3% - AUGHOA2% - ckpsms2% - Open — no brand owns it (1 brand, 1%)
## **Top 80/12 sewing machine needles search terms**
- **schmetz sewing machine needles**49K/yr-9.3%8.0% conv. - **schmetz needles**19K/yr-11.6%4.2% conv. - **80/12 sewing machine needles**10K/yr+4.4%14.8% conv. - **sewing machine needles 80/12**6K/yr+17.9%15.2% conv. - **schmetz microtex needles 80/12**6K/yr+46.6%15.9% conv. - **schmetz universal needles**6K/yr+21.7%12.8% conv. - **schmetz**5K/yr+22.4%3.2% conv. - **microtex needles 80/12**4K/yr-8.7%15.9% conv. - **80/12 embroidery machine needles**4K/yr-9.0%9.5% conv. - **schmetz needle**3K/yr-22.9%0.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/80-12-sewing-machine-needles/search-terms)
## **Top 80/12 sewing machine needles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$18K12%$26K16%$35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**20 Schmetz Universal Sewing Machine Needles - Assorted Sizes - 2 Cards**SCHMETZ**$13.39**4.8★1,194 rev](https://www.amazon.com/dp/B08SWJXRG7) [2**Schmetz Universal Sewing Machine Needles - Size 80/12-2 Cards - 20 Needles**SCHMETZ**$9.83**4.9★3,381 rev](https://www.amazon.com/dp/B0898YDXYW) [3**SCHMETZ Universal (130/705 H) Household Sewing Machine Needles - Carded - Assortment - 10 Pack**SCHMETZ**$6.58**4.8★700 rev](https://www.amazon.com/dp/B00BPEFVGI) [4**SCHMETZ Microtex Sharp Sewing Machine Needles - Quilting & Topstitching Supplies Size 80/12 5-Needle Card Pack of 5**SCHMETZ**$18.72**4.8★2,531 rev](https://www.amazon.com/dp/B01EWNU32U) [5**Schmetz Universal Sewing Machine Needles - Size 80/12-3 Cards - 30 Needles**SCHMETZ**$14.02**4.9★3,381 rev](https://www.amazon.com/dp/B0898Z5V6R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**60 PCS Universal Sewing Machine Needles Size 80/12 Needles for Medium-Weight Fabrics Suitable for Singer Brother Janome Home Sewing Machine**AUGHOA**$6.31**205 rev1y ago](https://www.amazon.com/dp/B0DP76PCNK) [**50 Pcs Size 80/12 Universal Embroidery Sewing Machine Needles Compatible with Singer Organ Schmetz Home Sewing Machine**HLARTNET**$9.56**140 rev2y ago](https://www.amazon.com/dp/B0CRQVMMX8) [**100 Pcs Size 80/12 Embroidery Sewing Machine Needles Universal Needles fo Household Sewing Machine Compatible with Household Sewing Machine Needles**HLARTNET**$13.61**140 rev2y ago](https://www.amazon.com/dp/B0CNGSSSNG) [**SCHMETZ Sewing Machine Needle Sample Bundle**SCHMETZ**$35.67**12 rev3y ago](https://www.amazon.com/dp/B0BHF59KL7) [**SCHMETZ Topstitch Sewing Machine Needle Combo Pack (10 Needles Total and 1 SCHMETZ ABC Pocket Guide)**SCHMETZ**$19.86**55 rev4y ago](https://www.amazon.com/dp/B09YMWZFMY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SCHMETZ Jean & Denim Sewing Machine Needles - Precision Needles for Heavy Fabric Size 110/18 5-Needle Cards Pack of 1**SCHMETZ**$8.06**4.8★**▲ 186%**](https://www.amazon.com/dp/B0053ABRU4) [**SCHMETZ Jean/Denim and Universal Sewing Machine Needle Combo Pack (15 Needles Total and 1 SCHMETZ ABC Pocket Guide)**SCHMETZ**$19.62**4.6★**▲ 147%**](https://www.amazon.com/dp/B09YFWL327) [**SCHMETZ Topstitch Sewing Machine Needle Combo Pack (10 Needles Total and 1 SCHMETZ ABC Pocket Guide)**SCHMETZ**$19.86**4.7★**▲ 131%**](https://www.amazon.com/dp/B09YMWZFMY) [**Ball Point Jersey Machine Needles-Sizes 10/70 (2) 12/80 (2) & 14/90 (1)**SCHMETZ**$6.78**4.8★**▲ 89%**](https://www.amazon.com/dp/B01GNE3YB8) [**SCHMETZ Sewing Machine Needle Sample Bundle**SCHMETZ**$35.67**4.9★**▲ 86%**](https://www.amazon.com/dp/B0BHF59KL7)
**~~View all trending →~~**
## **What buyers say about 80/12 sewing machine needles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Very good variety”*
**Value For Money**20%
*“Good value for the money”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Size-Overall**10%
*“Exactly as shown, fits perfectly”*
**Stitch/Finish/Polish**9%
*“I had perfect stitches”*
**Durability**6%
*“none were broken”*
**Ease Of Use**2%
*“so easy to use”*
**Upholstery/Fabric Quality**2%
*“Definitely made sewing my jersey fabric easier”*
**Compatibility-Overall**2%
*“Work great on my Brother cs6000i”*
**Efficiency**1%
*“needles work very well”*
### **What buyers complain about **
**Durability**17%
*“Break easily”*
**Quality-Overall**17%
*“Bad needles”*
**Size-Overall**13%
*“Does not fit Brother CP60X or CS7000 base too narrow”*
**Strength**7%
*“NOT Heavy Duty”*
**Compatibility-Overall**6%
*“Dont fit in Singer Machines”*
**Functionality-Overall**6%
*“they work horribly now”*
**Stitch/Finish/Polish**5%
*“A lot of people have trouble with skipped stitches with some needles”*
**Advertised Vs Actual Product**5%
*“They are pictured on cards, they came not on cards”*
**Value For Money**4%
*“Not worth it to pay a cheap price”*
**Weight Heavy**4%
*“These are not heavy-duty”*
### **Top return reasons **
**Size-Overall**39%
**Compatibility-Overall**16%
**Advertised Vs Actual Product**12%
**Value For Money**6%
**Defective Material/Parts**5%
**Functionality-Overall**5%
**Stitch/Finish/Polish**3%
**Quality-Overall**3%
**Thin**1%
**Product Condition**1%
## **Common questions**
- **Is 80/12 sewing machine needles profitable to sell on Amazon United States?**
- The niche generates $219K/yr across 34 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 80/12 sewing machine needles niche?**
- 7 brands and 66 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in 80/12 sewing machine needles?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **What does it cost to enter the 80/12 sewing machine needles niche?**
- Listings span $5.87–$68.96; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 1,717 reviews — the moat a new listing must climb.
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