---
title: "5x7 Cardstock — $367K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/5x7-cardstock"
last_updated: "2026-08-09T07:05:22.889Z"
locale: en
meta:
description: "Niche score 48/100 · $367K/yr market · 365K searches/yr · $11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $367K/yr market · 365K searches/yr · $11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "5x7 Cardstock — $367K/yr Amazon US Niche (2026) - Flapen"
---
# **5x7 cardstock**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 54Growth 30Conversion 83Competition 37Returns 47Price range 51Avg price 43Brand share 63Review moat 78Quality gap 23
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****436.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$367K**
$367K/yr · 365K searches
**Price range**
**Good****$5.22–$25.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.17**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 5x7 cardstock is a $367K/yr Amazon United States market (365K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5x7 cardstock market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$335K–$447K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 96%
**Open market**
**26%**
- Prudiut18% - Aidunmis18% - SUMERX13% - Ciphyfee10% - Goefun8% - Viloth7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
9K7KPrime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/5x7-cardstock/trend)
## **Top 5x7 cardstock search terms**
- **5x7 cardstock**105K/yr+15.6%9.4% conv. - **5x7 cardstock paper**53K/yr-3.3%8.8% conv. - **5x7 paper**30K/yr+10.1%5.8% conv. - **cardstock 5x7**33K/yr-11.4%6.8% conv. - **card stock 5 x 7**31K/yr-9.8%7.1% conv. - **5x7 cards**15K/yr+6.3%2.1% conv. - **5 x 7 cardstock**14K/yr+8.0%8.7% conv. - **5x7 invitation paper**12K/yr-14.4%4.3% conv. - **5x7 card stock**10K/yr+18.8%8.2% conv. - **5x7 blank cards**9K/yr+12.4%2.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/5x7-cardstock/search-terms)
## **Top 5x7 cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$37K15%$55K20%$73K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50 Pack 5x7 Cardstock Paper 80lb White Cardstock Thick Paper Heavyweight Cardstocks for Printer Postcards Wedding Invitation Thankyou Cards**Prudiut**$6.83**4.7★407 rev](https://www.amazon.com/dp/B0CHRQZ6LT) [2**White Cardstock 5x7 110 Sheets 5x7 Cardstock Paper 200 GSM Premium Cardstock 5 x 7 Blank White Card Stock Paper for Printer DIY Cards Greeting Cards Wedding Invitation Postcards**Aidunmis**$6.96**4.6★470 rev](https://www.amazon.com/dp/B0FFG5LK1T) [3**100 Pieces 5 x 7 White Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 74lb Cover 200 GSM/White**SUMERX**$7.27**4.6★794 rev](https://www.amazon.com/dp/B0BN5X9XH6) [4**Cardstock 5x7 110 Sheets White Card Stock 5x7 Cardstock Paper 75lb/ 200gsm Heavyweight Blank Cards for Printer DIY Wedding Invitations Thankyou Cards Postcards**Ciphyfee**$6.79**4.6★101 rev](https://www.amazon.com/dp/B0FQTGWZ84) [5**White Cardstock 5x7 100 Pack Heavyweight 74lb / 200GSM Cardstock Paper Blank Card Stock for Printer Invitations Greeting Cards Postcards Wedding Invitations DIY Crafts**Viloth**$5.22**4.7★40 rev](https://www.amazon.com/dp/B0G2L6BCFP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cream Cardstock 5x7 110 Sheets 5x7 Cardstock Paper 200 GSM Premium Ivory Cardstock 5 x 7 Blank Cream Card Stock Paper for Printer DIY Cards Greeting Cards Wedding Invitation Menus**Aidunmis**$8.42**470 rev3mo ago](https://www.amazon.com/dp/B0GRZRC2TH) [**Guakicae 60 Sheets Cream Cardstock 5 x 7 Ivory Paper 300gsm/110lb Heavyweight Flat Paper Off White Card Stock for DIY Card Making Business Cards Thank You Cards Certificates Menus**Guakicae**$9.54**108 rev7mo ago](https://www.amazon.com/dp/B0FXG7VKWT) [**White Cardstock 5x7 100 Pack Heavyweight 74lb / 200GSM Cardstock Paper Blank Card Stock for Printer Invitations Greeting Cards Postcards Wedding Invitations DIY Crafts**Viloth**$5.22**40 rev7mo ago](https://www.amazon.com/dp/B0G2L6BCFP) [**Cardstock 5x7 110 Sheets White Card Stock 5x7 Cardstock Paper 75lb/ 200gsm Heavyweight Blank Cards for Printer DIY Wedding Invitations Thankyou Cards Postcards**Ciphyfee**$6.79**101 rev8mo ago](https://www.amazon.com/dp/B0FQTGWZ84) [**100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.68**330 rev8mo ago](https://www.amazon.com/dp/B0FMJCKBKG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cream Cardstock 5x7 110 Sheets 5x7 Cardstock Paper 200 GSM Premium Ivory Cardstock 5 x 7 Blank Cream Card Stock Paper for Printer DIY Cards Greeting Cards Wedding Invitation Menus**Aidunmis**$8.42**4.6★**▲ 233%**](https://www.amazon.com/dp/B0GRZRC2TH) [**White Cardstock 5x7 100 Pack Heavyweight 74lb / 200GSM Cardstock Paper Blank Card Stock for Printer Invitations Greeting Cards Postcards Wedding Invitations DIY Crafts**Viloth**$5.22**4.7★**▲ 223%**](https://www.amazon.com/dp/B0G2L6BCFP) [**Guakicae 60 Sheets Cream Cardstock 5 x 7 Ivory Paper 300gsm/110lb Heavyweight Flat Paper Off White Card Stock for DIY Card Making Business Cards Thank You Cards Certificates Menus**Guakicae**$9.54**4.6★**▲ 113%**](https://www.amazon.com/dp/B0FXG7VKWT) [**Reskid White Cardstock Thick Paper - Blank Heavy Weight 125 lb Cover Card Stock - 50 Pack (5x7)**Reskid**$14.16**4.6★**▲ 108%**](https://www.amazon.com/dp/B0CWFLJCRH) [**Cardstock 5x7 110 Sheets White Card Stock 5x7 Cardstock Paper 75lb/ 200gsm Heavyweight Blank Cards for Printer DIY Wedding Invitations Thankyou Cards Postcards**Ciphyfee**$6.79**4.6★**▲ 91%**](https://www.amazon.com/dp/B0FQTGWZ84)
**~~View all trending →~~**
## **What buyers say about 5x7 cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Thickness**10%
*“it has the tight thickness”*
**Size-Overall**10%
*“Perfect size”*
**Value For Money**8%
*“Great price”*
**Paper Quality**8%
*“Beautiful card paper”*
**Print Quality**7%
*“Looked perfect once printed”*
**Color**4%
*“It's a great color”*
**Advertised Vs Actual Product**4%
*“Exactly as advertised”*
**Durability**3%
*“they are holding up great”*
**Strength**2%
*“Classy and Sturdy”*
### **What buyers complain about **
**Size-Overall**19%
*“size too small”*
**Thickness**19%
*“Not as thick as I would have liked”*
**Print Quality**7%
*“No matter which way I tried to print they would not print correctly”*
**Paper Quality**6%
*“The paper is flimsy”*
**Quality-Overall**5%
*“definitely outside any acceptable variance”*
**Color**5%
*“Not white”*
**Functionality-Overall**5%
*“Would not feed through printer properly”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Measurement/Reading Accuracy**2%
*“Doesn't Measure Up”*
**Strength**2%
*“In my opinion, these 5x7 pieces are not suitable to be the base of a card- they are too flimsy and weak”*
### **Top return reasons **
**Size-Overall**39%
**Paper Quality**10%
**Thin**9%
**Color**7%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**5%
**Thickness**4%
**Print Quality**3%
**Functionality-Overall**2%
## **Common questions**
- **Is 5x7 cardstock profitable to sell on Amazon United States?**
- The niche generates $367K/yr across 24 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 5x7 cardstock niche?**
- 18 brands and 21 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in 5x7 cardstock?**
- Top complaints mined from reviews: Size-Overall, Thickness, Print Quality. The return rate is 3.2%.
- **When does demand for 5x7 cardstock peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 5x7 cardstock niche?**
- Listings span $5.22–$25.27; the average listing price is $11.17 (sweet spot $15–$100). The average incumbent carries 436 reviews — the moat a new listing must climb.
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