---
title: "5x7 Canvas — $211K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/5x7-canvas"
last_updated: "2026-08-09T07:49:11.828Z"
locale: en
meta:
description: "Niche score 52/100 · $211K/yr market · 103K searches/yr · $16.70 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $211K/yr market · 103K searches/yr · $16.70 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "5x7 Canvas — $211K/yr Amazon US Niche (2026) - Flapen"
---
# **5x7 canvas**
**Worth a look**
Shows searches that convert (12.3% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 41Growth 38Conversion 95Competition 61Returns 86Price range 75Avg price 79Brand share 23Review moat 24Quality gap 18
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.79–$39.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$211K**
$211K/yr · 103K searches
**Growth**
**Okay****+10.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,134.42**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 5x7 canvas is a $211K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5x7 canvas market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$209K–$251K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 94%
**Open market**
**6%**
- ESRICH28% - Simetufy28% - PHOENIX17% - BAKEYBA10% - FUMILE8% - FIXSMITH4% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.
4K3KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/5x7-canvas/trend)
## **Top 5x7 canvas search terms**
- **5x7 canvas**26K/yr+24.3%11.2% conv. - **canvas for painting 5x7**17K/yr+5.7%9.8% conv. - **5x7 canvas for painting**18K/yr-13.1%11.7% conv. - **canvas 5x7**11K/yr+4.7%9.5% conv. - **5x7 canvas boards**8K/yr+62.0%12.3% conv. - **5x7 canvas bulk**4K/yr+31.3%10.1% conv. - **5 x 7 canvas**4K/yr+27.4%12.6% conv. - **5 x 7 canvas for painting**3K/yr+21.1%10.6% conv. - **canvas bulk 5x7**2K/yr+16.6%8.0% conv. - **canvases for painting 5x7**2K/yr-6.2%10.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/5x7-canvas/search-terms)
## **Top 5x7 canvas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$17K12%$25K16%$34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simetufy 12 Pack 5x7 Inch Small Flat Canvas Boards for Painting Gesso Primed Acid-Free 100% Cotton Blank Canvas Panels for Kids Non Toxic**Simetufy**$8.80**4.8★3,553 rev](https://www.amazon.com/dp/B0CNT3C66N) [2**PHOENIX Small Painting Canvas Panels 5x7 Inch 24 Bulk Pack - 8 Oz Triple Primed 100% Cotton Acid Free Canvas Boards for Painting White Blank Flat Canvas Boards for Acrylic Oil Paints**PHOENIX**$13.53**4.7★19,343 rev](https://www.amazon.com/dp/B092HZL8ZG) [3**5x7 Inch Canvas Boards for Painting 8 Pack Primed Acid-Free Blank Canvas Panels Mini Canvas for Beginners & Artist Small Canvases for Painting for Classroom and Painting Parties.**FUMILE**$6.79**4.7★440 rev](https://www.amazon.com/dp/B0DJXKXZWL) [4**ESRICH Small Canvases for Painting 6 Pack Canvas 5x7 Inch Stretched Canvas 2/5 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache &Tempera.**ESRICH**$8.87**4.6★1,374 rev](https://www.amazon.com/dp/B0D3V2DPSJ) [5**ESRICH 5x7IN Small Canvases for Painting 12 Pack Mini Canvas Boards Cotton Painting Canvas Primed Acid Free Mini Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache&Tempera.**ESRICH**$8.40**4.6★1,027 rev](https://www.amazon.com/dp/B0D2NQMB6D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ESRICH Small Canvases for Painting 5x7 4 Pack Stretched Canvases for Painting 5/8 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache Tempera.**ESRICH**$7.71**249 rev4mo ago](https://www.amazon.com/dp/B0GJZ7CSM2) [**40 Pack 5x7 Inch Canvas Boards Small Canvas Panels for Kids Painting 100% Cotton White Blank for Acrylic Oil Watercolor Paint**BAKEYBA**$16.44**403 rev4mo ago](https://www.amazon.com/dp/B0GRXRTT38) [**BAKEYBA 100 Pack 5x7 Inch Small Painting Canvas Boards for Kids Blank Canvas Panels White 100% Cotton for Acrylics Oil Watercolor Tempera Paints Art Class Supplies**BAKEYBA**$30.13**403 rev8mo ago](https://www.amazon.com/dp/B0FWBQJ64S) [**Simetufy 5x7inch 30 Pack Small Canvas Panels for Painting Mini Canvas Boards Primed Acid Free for Watercolor Acrylic Paint**Simetufy**$14.76**3,553 rev1y ago](https://www.amazon.com/dp/B0F8MWRVCF) [**Simetufy 5x7 inch 120 Pack Small Painting Canvas Boards- Gesso Primed Acid-Free 100% Cotton Canvas Panels for Acrylics Oil Watercolor Tempera Paints**Simetufy**$39.25**872 rev1y ago](https://www.amazon.com/dp/B0F32HB4ZL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40 Pack 5x7 Inch Canvas Boards Small Canvas Panels for Kids Painting 100% Cotton White Blank for Acrylic Oil Watercolor Paint**BAKEYBA**$16.44**4.7★**▲ 245%**](https://www.amazon.com/dp/B0GRXRTT38) [**ESRICH Small Canvases for Painting 5x7 4 Pack Stretched Canvases for Painting 5/8 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache Tempera.**ESRICH**$7.71**4.6★**▲ 218%**](https://www.amazon.com/dp/B0GJZ7CSM2) [**Canvas Board for Painting 12 Pack 5 x 7 Inch Canvas Panels Primed White Blank Canvases 100% Cotton Art Canvas for Acrylic Oil Watercolor Tempera Paints**conda**$9.79**4.7★**▲ 162%**](https://www.amazon.com/dp/B06WD5SVYW) [**Simetufy 5x7 Inch 96 Pack Small Painting Canvas Boards Mini Blank Canvas Panels Primed Acid Free for Oil Paint Watercolor Acrylic Paint**Simetufy**$29.09**4.7★**▲ 152%**](https://www.amazon.com/dp/B0DNHLVMB9) [**Simetufy 5x7inch 30 Pack Small Canvas Panels for Painting Mini Canvas Boards Primed Acid Free for Watercolor Acrylic Paint**Simetufy**$14.76**4.8★**▲ 108%**](https://www.amazon.com/dp/B0F8MWRVCF)
**~~View all trending →~~**
## **What buyers say about 5x7 canvas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good Quality”*
**Value For Money**19%
*“Inexpensive party craft”*
**Advertised Vs Actual Product**16%
*“As described”*
**Size-Overall**15%
*“Perfect size”*
**Design-Overall**8%
*“are great to test your concept designs”*
**Paint Quality**7%
*“are easy to paint on”*
**Weight Light**2%
*“Bulk and decent”*
**Material Quality**2%
*“A wonderful craft material for a kid's keepsake art”*
**Print Quality**2%
*“Perfect for art projects with paw prints”*
**Fun/Entertainment Experience**2%
*“Fun to use”*
### **What buyers complain about **
**Quality-Overall**27%
*“garbage”*
**Size-Overall**14%
*“Small canvases”*
**Paint Quality**14%
*“literally detariorated under my paint”*
**Compatibility-Overall**9%
*“It don't work with these boards”*
**Thickness**9%
*“Very thin canvas”*
**Strength**7%
*“you can see how sloppy it is”*
**Shape/Style**5%
*“Wasn't a true rectangle”*
**Material Quality**5%
*“Very cheap feeling”*
**Design-Overall**2%
*“Very sloppy construction the photo attached is of the back of the canvas”*
**Durability**2%
*“Light weight and not durable”*
### **Top return reasons **
**Size-Overall**79%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Thin**3%
**Material Quality**2%
**Thickness**2%
**Frame Quality**1%
**Quality-Overall**1%
**Stretchability/Expandability/Elasticity**1%
**Paint Quality**1%
## **Common questions**
- **Is 5x7 canvas profitable to sell on Amazon United States?**
- The niche generates $211K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 5x7 canvas niche?**
- 10 brands and 12 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in 5x7 canvas?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Paint Quality. The return rate is 1.5%.
- **When does demand for 5x7 canvas peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 5x7 canvas niche?**
- Listings span $6.79–$39.25; the average listing price is $16.70 (sweet spot $15–$100). The average incumbent carries 6,134 reviews — the moat a new listing must climb.
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