---
title: "4x6 Cardstock — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/4x6-cardstock"
last_updated: "2026-08-09T07:06:33.563Z"
locale: en
meta:
description: "Niche score 43/100 · $143K/yr market · 172K searches/yr · $10.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $143K/yr market · 172K searches/yr · $10.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "4x6 Cardstock — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **4x6 cardstock**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 31Growth 35Conversion 78Competition 28Returns 78Price range 30Avg price 39Brand share 53Review moat 47Quality gap 21
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,798**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.73**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$143K**
$143K/yr · 172K searches
**Price range**
**Okay****$5.72–$19.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, 4x6 cardstock is a $143K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **4x6 cardstock market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$161K–$215K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 97%
**Open market**
**22%**
- TEETOOKEA22% - SUMERX18% - Amazon Basics16% - Smanzu10% - Nitelemn7% - Goefun5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/4x6-cardstock/trend)
## **Top 4x6 cardstock search terms**
- **4x6 cardstock**67K/yr+7.3%8.5% conv. - **4x6 paper**25K/yr+17.0%5.7% conv. - **card stock 4 x 6**15K/yr-0.1%5.1% conv. - **4x6 cardstock paper**14K/yr+10.7%6.4% conv. - **cardstock 4x6**9K/yr+6.2%6.8% conv. - **4 x 6 cardstock**7K/yr+2.8%7.7% conv. - **4x6 card stock**7K/yr+12.2%8.4% conv. - **4 x 6 paper**4K/yr+30.3%4.5% conv. - **4x6 cardstock paper for printing**4K/yr+25.4%8.7% conv. - **a6 cardstock**4K/yr-10.7%1.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/4x6-cardstock/search-terms)
## **Top 4x6 cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100 Pack 4x6 White Cardstock Paper 92lb/250GSM Heavyweight Blank Card Thick Index Card for Printer Postcards Wedding Invitation Thankyou Cards**TEETOOKEA**$6.86**4.7★306 rev](https://www.amazon.com/dp/B0D5R54R9J) [2**100 Sheets 4 X 6 White Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 75lb Cover 200 GSM/White**SUMERX**$6.90**4.5★362 rev](https://www.amazon.com/dp/B0BWYBQHG6) [3**Amazon Basics Blank Index Cards for Studying and Note Taking White 4 x 6 1000 Count (Pack of 2)**Amazon Basics**$14.08**4.7★32,126 rev](https://www.amazon.com/dp/B086Q8MC2K) [4**Smanzu 50 Pack 4x6 White Cardstock Paper Blank Thick Heavyweight 92lb Card Stock for Making Index Cards Invitations cards Postcards**Smanzu**$5.99**4.8★212 rev](https://www.amazon.com/dp/B0C2D2NB98) [5**100 Sheets Rainbow Colored 92LB/250gsm Cardstock (4 x 6Inch)**Nitelemn**$7.96**4.6★232 rev](https://www.amazon.com/dp/B0CXD2WPNF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guakicae 60 Sheets Cream Cardstock 4 x 6 Ivory Paper 300gsm/110lb Heavyweight Flat Off White Card Stock Certificates Paper for Card Making Business Cards Postcards Scrapbooking Menus**Guakicae**$9.29**108 rev7mo ago](https://www.amazon.com/dp/B0FXG9MJ6R) [**Vellumasx 50 Sheets Textured Paper 4 x 6 inch Cold Press Watercolor Paper 140lb/300 GSM Handmade Sheet for Watercolors Cards Crafts Wedding Invitations**Vellumasx**$12.28**125 rev1y ago](https://www.amazon.com/dp/B0F83XNX2J) [**200 Sheets 4 X 6 White Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 75lb Cover 200 GSM/White**SUMERX**$12.75**362 rev1y ago](https://www.amazon.com/dp/B0F387ZXYG) [**50 Sheets Deckled Edge Paper 4 x 6inch 160 GSM Handmade Paper Rough/Textured Watercolor Paper for Wedding Invitations Cards Crafts**Prudiut**$8.68**341 rev1y ago](https://www.amazon.com/dp/B0DQKY77QB) [**Geosar 100 Sheets Linen Cardstock 4 x 6 Invitation Heavy Weight Printer Paper 92lb 250GSM Index Cardstock for Printer Postcards Blank Flash Note Greeting(Cream)**Geosar**$12.75**22 rev1y ago](https://www.amazon.com/dp/B0DJW6ZK3M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**200 Sheets 4 X 6 White Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 75lb Cover 200 GSM/White**SUMERX**$12.75**4.5★**▲ 90%**](https://www.amazon.com/dp/B0F387ZXYG) [**Guakicae 60 Sheets Cream Cardstock 4 x 6 Ivory Paper 300gsm/110lb Heavyweight Flat Off White Card Stock Certificates Paper for Card Making Business Cards Postcards Scrapbooking Menus**Guakicae**$9.29**4.6★**▲ 75%**](https://www.amazon.com/dp/B0FXG9MJ6R) [**Geosar 100 Sheets Linen Cardstock 4 x 6 Invitation Heavy Weight Printer Paper 92lb 250GSM Index Cardstock for Printer Postcards Blank Flash Note Greeting(Cream)**Geosar**$12.75**5.0★**▲ 63%**](https://www.amazon.com/dp/B0DJW6ZK3M) [**S&O 300gsm 4x6 Postcard Paper Cardstock(Both Sides Blank) For Art or Clear Thank Notes for MailingSet of 60 White Blank Invitation Sheets Printable Stationery Set Bulk greeting Cards Pack**Sweetzer & Orange**$6.83**4.5★**▲ 39%**](https://www.amazon.com/dp/B091M7B2LC) [**Hysiwen 50 Sheets White Card Stock 4 x 6 Inches 250gsm/92 lb Blank Cardstock Paper for Making Postcards Invitation Cards Greeting Cards Paper Crafts or Drawing(W46)**Hysiwen**$5.72**4.7★**▲ 35%**](https://www.amazon.com/dp/B0D7243D57)
**~~View all trending →~~**
## **What buyers say about 4x6 cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Quality cardstock”*
**Advertised Vs Actual Product**9%
*“As described”*
**Print Quality**8%
*“they printed easily”*
**Value For Money**8%
*“Affordable”*
**Paper Quality**7%
*“Clean, great paper”*
**Color**6%
*“Color accuracy is correct”*
**Thickness**6%
*“thick card stock”*
**Material Quality**5%
*“Good quality and economical material”*
**Size-Overall**5%
*“Perfect size”*
**Strength**4%
*“they're not super flimsy either”*
### **What buyers complain about **
**Thickness**28%
*“This was not much thicker than regular paper”*
**Paper Quality**11%
*“And when it comes down to paper I don't care about quality unless it's part of one of my crafting projects”*
**Quality-Overall**8%
*“Not appropriate for anything requiring strength or quality”*
**Strength**4%
*“Very flimsy, more so than any index card I've purchased in the last 20 years”*
**Gifting Purpose**4%
*“not to give as a gift”*
**Value For Money**4%
*“The paper feels super expensive”*
**Color**4%
*“Color is muted and the paper is too thin for greeting cards, art prints, or postcards”*
**Jamming/Clogging**3%
*“Gets jammed”*
**Advertised Vs Actual Product**2%
*“Its unfortunate because I was hoping to use these as part of a flip book for photos”*
**Hard Feel**2%
*“Kind of rough texture”*
### **Top return reasons **
**Size-Overall**40%
**Paper Quality**8%
**Color**8%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Thin**5%
**Print Quality**4%
**Compatibility-Overall**4%
**Thickness**3%
**Paper Compatibility**3%
## **Common questions**
- **Is 4x6 cardstock profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 4x6 cardstock niche?**
- 18 brands and 52 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in 4x6 cardstock?**
- Top complaints mined from reviews: Thickness, Paper Quality, Quality-Overall. The return rate is 1.9%.
- **When does demand for 4x6 cardstock peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 4x6 cardstock niche?**
- Listings span $5.72–$19.03; the average listing price is $10.73 (sweet spot $15–$100). The average incumbent carries 1,798 reviews — the moat a new listing must climb.
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