---
title: "464 Soy Wax for Candle Making — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/464-soy-wax-for-candle-making"
last_updated: "2026-08-09T05:28:27.744Z"
locale: en
meta:
description: "Niche score 37/100 · $85K/yr market · 38K searches/yr · $53.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $85K/yr market · 38K searches/yr · $53.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "464 Soy Wax for Candle Making — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **464 soy wax for candle making**
**Skip it**
A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 20Conversion 52Competition 18Returns 95Price range 63Avg price 92Brand share 25Review moat 23Quality gap 23
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$53.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$17.14–$149.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,136.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$85K**
$85K/yr · 38K searches
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 464 soy wax for candle making is a $85K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 37/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **464 soy wax for candle making market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$133K–$160K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **75%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**6%**
- The Candlemaker's Store33% - Generic24% - American Soy Organics18% - Hearth & Harbor10% - Golden Brand5% - Ingredients Store4% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/464-soy-wax-for-candle-making/trend)
## **Top 464 soy wax for candle making search terms**
- **464 soy wax for candle making**16K/yr-20.6%6.2% conv. - **464 soy wax**8K/yr-20.6%5.3% conv. - **golden brands 464 soy wax**4K/yr+13.8%3.0% conv. - **soy wax 464**4K/yr-6.9%6.0% conv. - **golden wax 464 soy wax**3K/yr-0.1%3.6% conv. - **golden wax 464**3K/yr+34.8%3.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/464-soy-wax-for-candle-making/search-terms)
## **Top 464 soy wax for candle making products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Candlemakers Store Natural Soy 464 Wax for Candle-Making: 10 lb Flakes 115-120F Melt Point**The Candlemaker's Store**$35.50**4.5★1,797 rev](https://www.amazon.com/dp/B001QN5O6A) [2**Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax**Generic**$149.17**4.5★56 rev](https://www.amazon.com/dp/B0BTQ6FPBT) [3**Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts**Hearth & Harbor**$33.26**4.6★6,503 rev](https://www.amazon.com/dp/B09ZG8P7ZB) [4**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs**American Soy Organics**$84.65**4.8★20,967 rev](https://www.amazon.com/dp/B07WSFWW8N) [5**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs**American Soy Organics**$22.98**4.8★20,967 rev](https://www.amazon.com/dp/B0855LRHQ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TFC All Natural Premium Soy Flakes Golden Wax 464 Easy to Melt and Measure Candle Making Supplies for DIY Projects and Candle Making Kits (2 LB)**The Flaming Candle**$17.14**20 rev1y ago](https://www.amazon.com/dp/B0FJ7PR1HX) [**Grcdoyvl Pure Soy Wax Flakes DIY Soft Candle Natural Soy Wax for Candle Making 10 lb Bag**Grcdoyvl**$29.42**321 rev3y ago](https://www.amazon.com/dp/B0C173Z9M6) [**Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax**Generic**$149.17**56 rev3y ago](https://www.amazon.com/dp/B0BTQ6FPBT) [**Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts**Hearth & Harbor**$33.26**6,503 rev4y ago](https://www.amazon.com/dp/B09ZG8P7ZB) [**Golden Brand 464 Soy Wax Flakes All Natural Soy Wax Wholesale Wax for Candle Making Supplies (45 LB) White GW-464**Golden Brand**$144.75**117 rev5y ago](https://www.amazon.com/dp/B092RKVNJQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grcdoyvl Pure Soy Wax Flakes DIY Soft Candle Natural Soy Wax for Candle Making 10 lb Bag**Grcdoyvl**$29.42**4.2★**▲ 351%**](https://www.amazon.com/dp/B0C173Z9M6) [**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs**American Soy Organics**$22.98**4.8★**▲ 78%**](https://www.amazon.com/dp/B0855LRHQ7) [**TFC All Natural Premium Soy Flakes Golden Wax 464 Easy to Melt and Measure Candle Making Supplies for DIY Projects and Candle Making Kits (2 LB)**The Flaming Candle**$17.14**4.9★**▲ 50%**](https://www.amazon.com/dp/B0FJ7PR1HX) [**Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts**Hearth & Harbor**$33.26**4.6★**▲ 23%**](https://www.amazon.com/dp/B09ZG8P7ZB) [**Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax**Generic**$149.17**4.5★**▲ 12%**](https://www.amazon.com/dp/B0BTQ6FPBT)
**~~View all trending →~~**
## **What buyers say about 464 soy wax for candle making**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Great quality wax”*
**Ease Of Use**16%
*“Easy to use”*
**Smell**11%
*“It blended well with fragrance oils”*
**Value For Money**11%
*“Affordable”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Cleaning**3%
*“gives a clean”*
**Heating**3%
*“These come in small crumbles that heat up beautifully”*
**Fun/Entertainment Experience**2%
*“Fun”*
**Color**2%
*“takes color great”*
**Texture/Consistency-Overall**1%
*“Great Texture, Great for Candle making I am starting a business so I'm very excited to use this amazing wax for Candles”*
### **What buyers complain about **
**Smell**13%
*“Sometimes I feel like the soy smell is a bit much”*
**Flammable**9%
*“It burn only in the middle even with very small glass container very bad product very disappointed never buy again”*
**Value For Money**8%
*“I wish you could get more for your $”*
**Quality-Overall**8%
*“not as good as other brands”*
**Color**7%
*“However, with this product the color is even just in one side, and in the other side it looks like an uneven melt and the color get more pail and with a separation of product”*
**Functionality-Overall**7%
*“Doesn't work well”*
**Heating**5%
*“I couldnt even fix them with a heat gun”*
**Hard Feel**4%
*“Too soft”*
**Natural Resource Wastage**3%
*“This caused a lot of waste”*
**Durability**3%
*“cracks are all the way down”*
### **Top return reasons **
**Value For Money**24%
**Advertised Vs Actual Product**22%
**Smell**11%
**Functionality-Overall**9%
**Size-Overall**7%
**Heating**4%
**Quality-Overall**3%
**Leak-Proof**3%
**Defective Material/Parts**2%
**Color**2%
## **Common questions**
- **Is 464 soy wax for candle making profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 12 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the 464 soy wax for candle making niche?**
- 9 brands and 15 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in 464 soy wax for candle making?**
- Top complaints mined from reviews: Smell, Flammable, Value For Money. The return rate is 1.0%.
- **When does demand for 464 soy wax for candle making peak?**
- Demand peaks in Jan–Feb–Nov; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the 464 soy wax for candle making niche?**
- Listings span $17.14–$149.17; the average listing price is $53.21 (sweet spot $15–$100). The average incumbent carries 7,137 reviews — the moat a new listing must climb.
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