---
title: "Search terms — 32mm button supplies - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/32mm-button-supplies/search-terms"
last_updated: "2026-08-09T08:01:55.239Z"
locale: en
meta:
  description: "Niche score 49/100 · $44K/yr market · 20K searches/yr · $21.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $44K/yr market · 20K searches/yr · $21.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 32mm button supplies - Flapen"
---

# **32mm button supplies**

**Skip it**

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 40Conversion 89Competition 29Returns 55Price range 82Avg price 91Brand share 38Review moat 90Quality gap 62

**Avg price**

**Great****$21.21**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****203.76**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$11.28–$34.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+11.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$44K**

$44K/yr · 20K searches

## Search terms