---
title: "32mm Button Supplies — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/32mm-button-supplies"
last_updated: "2026-08-09T01:16:03.851Z"
locale: en
meta:
description: "Niche score 49/100 · $44K/yr market · 20K searches/yr · $21.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $44K/yr market · 20K searches/yr · $21.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "32mm Button Supplies — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **32mm button supplies**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 40Conversion 89Competition 29Returns 55Price range 82Avg price 91Brand share 38Review moat 90Quality gap 62
**Avg price**
**Great****$21.21**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****203.76**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$11.28–$34.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$44K**
$44K/yr · 20K searches
According to Flapen's Amazon United States niche tracking, 32mm button supplies is a $44K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **32mm button supplies market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$53K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#685**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **262 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**14%**
- Onemorello26% - KUNTAERY24% - CAEYPOAR20% - MK.Bear9% - Livaedge4% - folconroad4% - Open — no brand owns it (7 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 18 weeks — +11.9% search growth over the last 90 days.
500300Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/32mm-button-supplies/trend)
## **Top 32mm button supplies search terms**
- **1.25 button making supplies**9K/yr+6.6%8.4% conv. - **32mm button supplies**7K/yr+14.8%8.6% conv. - **1.25 inch button supplies**4K/yr+20.4%9.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/32mm-button-supplies/search-terms)
## **Top 32mm button supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Onemorello 200 Sets (800 Pcs Total) 1.25 Button Maker Supplies 32mm / 1.26 inch Button Supplies Buttons Parts 1.25 inch Metal Blank Badge Parts with Blank Paper for Buttons Maker Machine Pin Maker**Onemorello**$19.37**4.4★720 rev](https://www.amazon.com/dp/B0BR7ZW14R) [2**KUNTAERY 200Set 1.26 Inch Button Maker Supplies 32mm Button Supplies Parts Approx. 1.25 Inch Metal Blank Badge Parts with Blank Paper for Maker Machine Pin Maker Press**KUNTAERY**$18.51**4.2★324 rev](https://www.amazon.com/dp/B0D8ZKFTWK) [3**200 Sets Button Maker Supplies 32mm/1.25 inch Button Supplies with Metal Needle Back Cover Metal Cover Transparent Film and Blank Paper Suitable for Button Making Machine and Pin Maker Press**CAEYPOAR**$19.79**4.3★49 rev](https://www.amazon.com/dp/B0FR925VNF) [4**200 Sets Button Maker Supplies 32mm/1.25 inch Button Supplies with Plastic Pin Back Cover Metal Cover Transparent Film and Blank Paper Suitable for Buttons Making Machine and Pin Maker Press**CAEYPOAR**$19.33**4.4★45 rev](https://www.amazon.com/dp/B0FR8CX1X3) [5**KUNTAERY 200 Sets 1.25 Inch Button Maker Supplies 32mm Round Badge Parts with Metal Covers Plastic Pin Backs Clear Film & Blank Paper Perfect for Button Maker Machine & Badge Press**KUNTAERY**$19.88**4.3★145 rev](https://www.amazon.com/dp/B0DKXJF7WY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Set 32mm/1.25 inch Button Maker Supplies 32mm Button Supplies Parts (Approx. 1.25 inch) Round Badge Blank Button Pins Includes Metal Pin Back Cover Metal Cover Clear Film**folconroad**$14.02**5 rev4mo ago](https://www.amazon.com/dp/B0GSFP76YV) [**Livaedge Button Maker Supplies 100 Sets 32mm 1.25 Inch Metal Shells Pin Back Cover & Clear Plastic Films for Badge Refill Compatible with Round Badge Button Maker Machine Perfect for DIY Crafts**Livaedge**$16.67**40 rev9mo ago](https://www.amazon.com/dp/B0FVMRWZ4R) [**DAJAVE 400 Pieces 1.25 Inch Button Maker Supplies 32mm Button Making Supplies Round Badge Blank Button Pins Includes Plastic Buttos Pin Back Cover Metal Cover Clear Film & Blank Paper**DAJAVE**$16.24**30 rev9mo ago](https://www.amazon.com/dp/B0FSZTTN3R) [**200 Sets Button Maker Supplies 32mm/1.25 inch Button Supplies with Metal Needle Back Cover Metal Cover Transparent Film and Blank Paper Suitable for Button Making Machine and Pin Maker Press**CAEYPOAR**$19.79**49 rev10mo ago](https://www.amazon.com/dp/B0FR925VNF) [**200 Sets Button Maker Supplies 32mm/1.25 inch Button Supplies with Plastic Pin Back Cover Metal Cover Transparent Film and Blank Paper Suitable for Buttons Making Machine and Pin Maker Press**CAEYPOAR**$19.33**45 rev10mo ago](https://www.amazon.com/dp/B0FR8CX1X3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100 Set 32mm/1.25 inch Button Maker Supplies 32mm Button Supplies Parts (Approx. 1.25 inch) Round Badge Blank Button Pins Includes Metal Pin Back Cover Metal Cover Clear Film**folconroad**$14.02**4.5★**▲ 218%**](https://www.amazon.com/dp/B0GSFP76YV) [**Livaedge Button Maker Supplies 100 Sets 32mm 1.25 Inch Metal Shells Pin Back Cover & Clear Plastic Films for Badge Refill Compatible with Round Badge Button Maker Machine Perfect for DIY Crafts**Livaedge**$16.67**4.5★**▲ 120%**](https://www.amazon.com/dp/B0FVMRWZ4R) [**DAJAVE 400 Pieces 1.25 Inch Button Maker Supplies 32mm Button Making Supplies Round Badge Blank Button Pins Includes Plastic Buttos Pin Back Cover Metal Cover Clear Film & Blank Paper**DAJAVE**$16.24**4.3★**▲ 74%**](https://www.amazon.com/dp/B0FSZTTN3R) [**500 Sets 32mm/1.25 Inch Button Making Supplies - Round Badge Parts for Button Maker Machine Including Plastic Pin Back Cover Metal Covers Blank Paper and Clear Plastic Film**MK.Bear**$34.19**4.6★**▲ 60%**](https://www.amazon.com/dp/B0CG62MBK2) [**200 Sets Button Maker Supplies 32mm/1.25 inch Button Supplies with Plastic Pin Back Cover Metal Cover Transparent Film and Blank Paper Suitable for Buttons Making Machine and Pin Maker Press**CAEYPOAR**$19.33**4.4★**▲ 34%**](https://www.amazon.com/dp/B0FR8CX1X3)
**~~View all trending →~~**
## **What buyers say about 32mm button supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Touch/Button Controls**22%
*“Great button supplies”*
**Quality-Overall**17%
*“Good quality, consistent results”*
**Value For Money**12%
*“Good deal”*
**Size-Overall**8%
*“Fit my button machine perfect”*
**Advertised Vs Actual Product**8%
*“As expected, work great”*
**Compatibility-Overall**3%
*“Works as expected with a compatible button maker”*
**Strength**3%
*“So sturdy, I've probably purchased more than a dozen times with them”*
**Efficiency**3%
*“these worked just fine in her machine”*
**Functionality-Overall**2%
*“these work very well”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**21%
*“Too small”*
**Touch/Button Controls**15%
*“These buttons are defective”*
**Quality-Overall**10%
*“Poor quality, overpriced and the plastic film is terrible”*
**Defective Material/Parts**6%
*“wasted components trying to get these films to work”*
**Durability**6%
*“then a couple mintues later they pop apart”*
**Compatibility-Overall**4%
*“not necessarily as compatible as they say they are”*
**Jamming/Clogging**3%
*“Constantly got stuck”*
**Brightness/Shine/Glow**2%
*“Some were too shiny”*
**Material Quality**2%
*“the mylar sheets are more cheap plastic than anything”*
**Advertised Vs Actual Product**2%
*“Not 300 pieces”*
### **Top return reasons **
**Size-Overall**58%
**Touch/Button Controls**13%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**4%
**Functionality-Overall**3%
**Material Quality**2%
**Durability**2%
**Quality-Overall**2%
**Value For Money**1%
## **Common questions**
- **Is 32mm button supplies profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 17 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 32mm button supplies niche?**
- 13 brands and 15 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in 32mm button supplies?**
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Quality-Overall. The return rate is 2.8%.
- **What does it cost to enter the 32mm button supplies niche?**
- Listings span $11.28–$34.48; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
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