---
title: "2b Pencils — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/2b-pencils"
last_updated: "2026-08-08T01:20:40.524Z"
locale: en
meta:
description: "Niche score 42/100 · $63K/yr market · 93K searches/yr · $10.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $63K/yr market · 93K searches/yr · $10.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2b Pencils — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **2b pencils**
**Skip it**
A small market ($63K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 16Conversion 72Competition 63Returns 99Price range 54Avg price 36Brand share 32Review moat 21Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.33–$27.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.26**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****11,675.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$63K**
$63K/yr · 93K searches
**Growth**
**Bad****-17.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2b pencils is a $63K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2b pencils market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$82K–$103K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#249**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**151**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**10%**
- STAEDTLER53% - BAZIC PRODUCTS13% - Faber-Castell11% - M&G5% - Amazon Basics4% - Emraw4% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -17.3% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/2b-pencils/trend)
## **Top 2b pencils search terms**
- **2b pencils**37K/yr-21.8%7.8% conv. - **staedtler mars lumograph pencils**14K/yr+4.3%4.8% conv. - **2b pencil**9K/yr-6.6%6.1% conv. - **staedtler mars lumograph**5K/yr+2.4%4.5% conv. - **2b pencils for drawing**8K/yr-21.6%11.7% conv. - **mars lumograph pencils**6K/yr-23.5%6.0% conv. - **staedtler pencil set**7K/yr-48.4%4.9% conv. - **pencil 2b**5K/yr-23.8%7.3% conv. - **pencils 2b**3K/yr-25.0%4.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/2b-pencils/search-terms)
## **Top 2b pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BAZIC #2B Premium Wood Pencil Blue 12 Per Pack (760-24P)**BAZIC PRODUCTS**$4.96**4.5★572 rev](https://www.amazon.com/dp/B0019ILQ3M) [2**STAEDTLER Mars Lumograph 2B Graphite Art Drawing Pencil 6 Pencils**STAEDTLER**$9.09**4.8★833 rev](https://www.amazon.com/dp/B0BX7865QY) [3**STAEDTLER Mars Lumograph Black Drawing Pencils Set: 6 Pack Carbon Blend for Deep Black Tones Professional Artists Pencils 8BHB Grades Storage Tin For Sketching Shading & Fine Art Drawing**STAEDTLER**$11.10**4.8★4,735 rev](https://www.amazon.com/dp/B018W0FOGY) [4**STAEDTLER Mars Lumograph Drawing Pencils: Set of 24 in Metal Case - Presharpened Graphite Art Pencils - Hardness Grades 12B-10H - For Drawing Shading Drafting & Illustrating - All Skill Levels**STAEDTLER**$27.69**4.8★12,878 rev](https://www.amazon.com/dp/B07M8FVGJF) [5**Faber-Castell Pencils Castell 9000 Graphite art 2B pencils for drawing sketching - 12 Artist pencils**Faber-Castell**$9.58**4.7★674 rev](https://www.amazon.com/dp/B01JLVJMKM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Two-Tone Striped Triangular Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching**M&G**$7.76**38 rev1y ago](https://www.amazon.com/dp/B0DP2RNB7X) [**M&G Wood-Cased 2B Pencils 24 Pack Pre-Sharpened Pencils with Top Erasers Bulk Black Pencils for School Teacher Supplies Writing Drawing and Sketching**M&G**$13.61**124 rev1y ago](https://www.amazon.com/dp/B0DP2S37KH) [**STAEDTLER Mars Lumograph Graphite Artist Sketching Set 6 Pencils (6B 4B 2B B HB 2H) Mini Mars Plastic Eraser Metal Sharpener**STAEDTLER**$10.04**12,878 rev3y ago](https://www.amazon.com/dp/B0C4BZRD83) [**STAEDTLER Mars Lumograph 13pc Drawing Pencils & Eraser Set: 12 Hardness Grades 8B-2H Mars Plastic Eraser Pre-sharpened Art Supplies for Drawing Shading Drafting & Illustrating All Skill Levels**STAEDTLER**$13.03**12,878 rev3y ago](https://www.amazon.com/dp/B0C4BL4Z6Z) [**STAEDTLER Mars Lumograph 2B Graphite Art Drawing Pencil 6 Pencils**STAEDTLER**$9.09**833 rev3y ago](https://www.amazon.com/dp/B0BX7865QY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STAEDTLER Mars Lumograph H Graphite Art Drawing Pencil 6 Pencils**STAEDTLER**$9.28**4.8★**▲ 265%**](https://www.amazon.com/dp/B0BX7BLMGL) [**Staedtler Lumograph Graphite Drawing & Sketching Pencils Soft Set of 12 Degrees (100G12S)**STAEDTLER**$22.56**4.8★**▲ 182%**](https://www.amazon.com/dp/B001OUS8J0) [**Faber-Castell Miscellaneous Castell 9000 Graphite Pencil Pencil 2B for Art Craft Drawing Sketching Home School University Colouring**Faber-Castell**$4.46**4.5★**▲ 78%**](https://www.amazon.com/dp/B00564Z4ME) [**M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Two-Tone Striped Triangular Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching**M&G**$7.76**4.8★**▲ 54%**](https://www.amazon.com/dp/B0DP2RNB7X) [**Staedtler Mars Lumograph Pencil Set 12 Premium Graphite Drawing Pencils (6H-8B) with Sharpener & Dust-Free Eraser Professional Sketching & Shading Kit for Artists Designers & Students**STAEDTLER**$19.88**4.3★**▲ 50%**](https://www.amazon.com/dp/B073TSRK8R)
**~~View all trending →~~**
## **What buyers say about 2b pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good Quality”*
**Value For Money**14%
*“Great purchase for the price”*
**Pen/Pencil Quality**13%
*“Great pencils”*
**Sharpness**12%
*“Sharp and easy to sharpen”*
**Erasability**7%
*“Erasers are great”*
**Writing Experience**6%
*“Perfect writing”*
**Durability**5%
*“Seem durable”*
**Drawing Experience**2%
*“are great for drawing as well”*
**Ease Of Use**2%
*“Decent for basic use”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Erasability**14%
*“The erasers pop out after erasing”*
**Sharpness**12%
*“Why are these pencils so hard to sharpen”*
**Quality-Overall**11%
*“Bad quality”*
**Value For Money**7%
*“It's a waste of money”*
**Color**5%
*“Not really black”*
**Nib/Tip Quality**5%
*“Tips break and they dont sharpen well”*
**Durability**4%
*“it always breaks”*
**Product Condition**2%
*“All were found used”*
**Smell**2%
*“the cedar doesnt smell as nice as other brands”*
**Strength**2%
*“These break easily”*
### **Top return reasons **
**Value For Money**32%
**Advertised Vs Actual Product**8%
**Size-Overall**8%
**Ease Of Use**5%
**Quality-Overall**5%
**Erasability**5%
**Sharpness**5%
**Defective Material/Parts**3%
**Product Condition**3%
**Color**3%
## **Common questions**
- **Is 2b pencils profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 32 tracked products. 90-day search growth is -17.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the 2b pencils niche?**
- 12 brands and 151 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in 2b pencils?**
- Top complaints mined from reviews: Erasability, Sharpness, Quality-Overall. The return rate is 0.2%.
- **When does demand for 2b pencils peak?**
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the 2b pencils niche?**
- Listings span $4.33–$27.69; the average listing price is $10.26 (sweet spot $15–$100). The average incumbent carries 11,676 reviews — the moat a new listing must climb.
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