---
title: "28mm Rotary Cutter Blades — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/28mm-rotary-cutter-blades"
last_updated: "2026-08-07T22:35:08.990Z"
locale: en
meta:
description: "Niche score 38/100 · $41K/yr market · 19K searches/yr · $11.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $41K/yr market · 19K searches/yr · $11.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "28mm Rotary Cutter Blades — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **28mm rotary cutter blades**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 21Conversion 99Competition 11Returns 98Price range 59Avg price 47Brand share 24Review moat 27Quality gap 32
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.47–$27.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,785**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$41K**
$41K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, 28mm rotary cutter blades is a $41K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **28mm rotary cutter blades market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$46K–$58K**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**29**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**6%**
- Headley Tools44% - OLFA22% - AUTOTOOLHOME13% - SOMOLUX7% - KISSWILL5% - Fiskars4% - Open — no brand owns it (2 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 18 weeks — -8.6% search growth over the last 90 days.
500300Spike '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/28mm-rotary-cutter-blades/trend)
## **Top 28mm rotary cutter blades search terms**
- **28mm rotary cutter blades**8K/yr-2.7%17.1% conv. - **28 mm rotary cutter blades**5K/yr-12.8%15.1% conv. - **rotary cutter blades 28mm**3K/yr-9.6%18.1% conv. - **olfa 28mm rotary cutter blades**2K/yr-18.3%26.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/28mm-rotary-cutter-blades/search-terms)
## **Top 28mm rotary cutter blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$12K45%$19K60%$25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HEADLEY TOOLS 28mm Rotary Cutter Blades 10 Pack Fits Olfa Fiskars Replacement Rotary Blade for Arts Crafts Quilting Scrapbooking Sewing Sharp and Durable**Headley Tools**$8.92**4.6★14,597 rev](https://www.amazon.com/dp/B0762HHNSC) [2**OLFA 28mm Rotary Cutter Replacement Blades 10 Blades (RB28-10) - Tungsten Steel Blade for Quilting Sewing and Crafts Fits Most 28mm Rotary Cutters**OLFA**$16.21**4.7★1,051 rev](https://www.amazon.com/dp/B000XAJLD4) [3**AUTOTOOLHOME 28mm Titanium Rotary Cutter Blades 10-Pack Replacement Blades for Quilting Sewing Scrapbooking Fabric & Paper Cutting**AUTOTOOLHOME**$11.06**4.6★2,042 rev](https://www.amazon.com/dp/B081SD47B4) [4**SOMOLUX 28mm Rotary Cutter Blades 10 Pack Fits OLFA Fiskars Etc Rotary Cutter Replacement Quilting Scrapbooking Sewing Arts Crafts Sharp and Durable**SOMOLUX**$9.81**4.6★12,187 rev](https://www.amazon.com/dp/B0798G2NR5) [5**Rotary Cutter Blades 28mm by KISSWILL - Fits Fiskars 28mm Rotary Cutter Replacement Sharp and Durable (28MM)**KISSWILL**$8.81**4.6★4,109 rev](https://www.amazon.com/dp/B08HHGVHH8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**pson 10 Pack 28mm Sharp Rotary Cutter Blades Quilting Supplies Replacement Blades Compatible Rotary Cutter Blades for Sewing Arts Crafts DIY**pson**$6.76**5 rev1y ago](https://www.amazon.com/dp/B0F18G83FR) [**Antrader Rotary Cutter Blades 28mm Rotary Cutter Replacement Blades 10Pcs**Antrader**$6.47**17 rev2y ago](https://www.amazon.com/dp/B0CW5XM2Y9) [**Fiskars 28 mm Rotary Blade (2pk)**Fiskars**$9.11**33 rev3y ago](https://www.amazon.com/dp/B0C8BSMMN1) [**Rotary Cutter Blades 28mm by KISSWILL - Fits Fiskars 28mm Rotary Cutter Replacement Sharp and Durable (28MM)**KISSWILL**$8.81**4,109 rev5y ago](https://www.amazon.com/dp/B08HHGVHH8) [**AUTOTOOLHOME 28mm Titanium Rotary Cutter Blades 10-Pack Replacement Blades for Quilting Sewing Scrapbooking Fabric & Paper Cutting**AUTOTOOLHOME**$11.06**2,042 rev6y ago](https://www.amazon.com/dp/B081SD47B4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**pson 10 Pack 28mm Sharp Rotary Cutter Blades Quilting Supplies Replacement Blades Compatible Rotary Cutter Blades for Sewing Arts Crafts DIY**pson**$6.76**4.3★**▲ 33%**](https://www.amazon.com/dp/B0F18G83FR) [**Antrader Rotary Cutter Blades 28mm Rotary Cutter Replacement Blades 10Pcs**Antrader**$6.47**4.1★**▲ 20%**](https://www.amazon.com/dp/B0CW5XM2Y9) [**OLFA RB28-10 28mm Dia. Tungsten Tool Steel Rotary Blades (10pcs) Set of 2(total 20pcs) Japan Import**OLFA**$27.20**4.7★**▲ 19%**](https://www.amazon.com/dp/B00A3KM26M) [**OLFA 28mm Rotary Cutter Replacement Blades 10 Blades (RB28-10) - Tungsten Steel Blade for Quilting Sewing and Crafts Fits Most 28mm Rotary Cutters**OLFA**$16.21**4.7★**▲ 17%**](https://www.amazon.com/dp/B000XAJLD4) [**Fiskars 28 mm Rotary Blade (2pk)**Fiskars**$9.11**4.8★**▲ 11%**](https://www.amazon.com/dp/B0C8BSMMN1)
**~~View all trending →~~**
## **What buyers say about 28mm rotary cutter blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**23%
*“Just as described”*
**Value For Money**23%
*“Good value”*
**Quality-Overall**19%
*“They appeared to be good quality”*
**Size-Overall**15%
*“Also fit great on my Fiskars tool”*
**Functionality-Overall**8%
*“Works well”*
**Durability**8%
*“Very long lasting”*
### **What buyers complain about **
**Quality-Overall**75%
*“Quality”*
### **Top return reasons **
**Size-Overall**77%
**Compatibility-Overall**11%
**Advertised Vs Actual Product**4%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Cutting/Trimming**1%
**Measurement/Reading Accuracy**1%
**Quality-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is 28mm rotary cutter blades profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 9 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the 28mm rotary cutter blades niche?**
- 8 brands and 29 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in 28mm rotary cutter blades?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.4%.
- **What does it cost to enter the 28mm rotary cutter blades niche?**
- Listings span $6.47–$27.20; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 3,785 reviews — the moat a new listing must climb.
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