---
title: "20mm Safety Eyes — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/20mm-safety-eyes"
last_updated: "2026-08-09T00:44:31.557Z"
locale: en
meta:
description: "Niche score 35/100 · $59K/yr market · 91K searches/yr · $10.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $59K/yr market · 91K searches/yr · $10.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "20mm Safety Eyes — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **20mm safety eyes**
**Skip it**
A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 21Conversion 70Competition 7Returns 96Price range 10Avg price 34Brand share 8Review moat 70Quality gap 57
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****711.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.07**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 91K searches
**Price range**
**Bad****$5.16–$16.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, 20mm safety eyes is a $59K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **20mm safety eyes market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$60K–$81K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- XKDOUS65% - MUCUNNIA11% - Opvixi8% - Vanblue7% - KIGEAPUEL6% - UPINS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
2K2KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/20mm-safety-eyes/trend)
## **Top 20mm safety eyes search terms**
- **18mm safety eyes**20K/yr-26.9%3.3% conv. - **glitter safety eyes**16K/yr-8.2%0.4% conv. - **colored safety eyes**13K/yr-20.6%0.6% conv. - **18 mm safety eyes**11K/yr+0.3%3.0% conv. - **sinker eyes**9K/yr-8.0%0.2% conv. - **sinker eyes for amigurumi**5K/yr+144.6%0.2% conv. - **glitter safety eyes for amigurumi**7K/yr-31.2%0.3% conv. - **18mm safety eyes for amigurumi**3K/yr+54.6%4.7% conv. - **safety eyes 18mm**4K/yr+6.1%4.1% conv. - **sinker safety eyes**4K/yr-13.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/20mm-safety-eyes/search-terms)
## **Top 20mm safety eyes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$12K40%$24K60%$35K80%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [2**120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations**Opvixi**$6.81**4.2★49 rev](https://www.amazon.com/dp/B0FRDPCFBS) [3**Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals**Vanblue**$9.65**4.7★319 rev](https://www.amazon.com/dp/B0CN6CSC2P) [4**MUCUNNIA 180 Pcs 3D Glitter Safety Eyes for Amigurumi with Washers 12-30mm Trapezoid Safety Eyes for Crochet Animals Doll Eyes for Crocheting Stuffed Animal Eyes for DIY Christmas Decoration(6 Colors)**MUCUNNIA**$16.07**4.4★766 rev](https://www.amazon.com/dp/B0CD3VGL4D) [5**160PCS Large Safety Eyes for Amigurumi 3D Glitter Crochet Doll with Washers for DIY Puppets Bear Crafts Animals Amigurumi Making Supplies(12-18mm)**KIGEAPUEL**$10.04**4.5★331 rev](https://www.amazon.com/dp/B0DLWB6S53)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations**Opvixi**$6.81**49 rev8mo ago](https://www.amazon.com/dp/B0FRDPCFBS) [**160PCS Large Safety Eyes for Amigurumi 3D Glitter Crochet Doll with Washers for DIY Puppets Bear Crafts Animals Amigurumi Making Supplies(12-18mm)**KIGEAPUEL**$10.04**331 rev1y ago](https://www.amazon.com/dp/B0DLWB6S53) [**UPINS 180Pieces 18 mm 3D Glitter Plastic Safety Eyes with Washers for Amigurumi Animal Moon Eyes Plastic Craft Doll Crochet Eyes for DIY of Puppet Bear Making Supplies (9 Colors)**UPINS**$12.60**502 rev2y ago](https://www.amazon.com/dp/B0D3LLP1JM) [**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**1,725 rev2y ago](https://www.amazon.com/dp/B0CRYZTN3K) [**Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals**Vanblue**$9.65**319 rev2y ago](https://www.amazon.com/dp/B0CN6CSC2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 52%**](https://www.amazon.com/dp/B0CRYZTN3K) [**120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations**Opvixi**$6.81**4.2★**▲ 16%**](https://www.amazon.com/dp/B0FRDPCFBS) [**MUCUNNIA 180 Pcs 3D Glitter Safety Eyes for Amigurumi with Washers 12-30mm Trapezoid Safety Eyes for Crochet Animals Doll Eyes for Crocheting Stuffed Animal Eyes for DIY Christmas Decoration(6 Colors)**MUCUNNIA**$16.07**4.4★**▼ 21%**](https://www.amazon.com/dp/B0CD3VGL4D) [**Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals**Vanblue**$9.65**4.7★**▼ 24%**](https://www.amazon.com/dp/B0CN6CSC2P) [**MUCUNNIA 120pcs 18mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Animal Halloween Decorations(6 Colors)**MUCUNNIA**$10.19**4.2★**▼ 39%**](https://www.amazon.com/dp/B0CCR34F9B)
**~~View all trending →~~**
## **What buyers say about 20mm safety eyes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The quality of the safety eyes was fine”*
**Size-Overall**15%
*“come in a good variety of sizes”*
**Ease Of Use**13%
*“Easy to use”*
**Advertised Vs Actual Product**9%
*“Exactly as described”*
**Color**8%
*“The colors are so awesome and pretty”*
**Value For Money**7%
*“worth it”*
**Durability**4%
*“Super easy and durable”*
**Design-Overall**4%
*“i was able to add adorable eyes to my projects”*
**Security**2%
*“These are safe”*
**Scratch Resistance**2%
*“First off, I like that they were cautious enough to put a plastic guard over every eye to protect it from scratches”*
### **What buyers complain about **
**Size-Overall**23%
*“The backs don't fit”*
**Ease Of Use**13%
*“difficult even for me to use”*
**Quality-Overall**10%
*“Not the greatest”*
**Color**7%
*“I can't figure out how to make them colored”*
**Functionality-Overall**4%
*“These do not work”*
**Assembly/Installation**3%
*“Backs impossible to install”*
**Add-Ons/Attachments**3%
*“The backs to attach these eyes are junk”*
**Grip**3%
*“My hands are a little weak”*
**Paint Quality**3%
*“Unfortunately I had already painted a bunch of eyes prior to finding out they didn't work for blanket Yarn projects”*
**Durability**3%
*“almost broke it”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**9%
**Functionality-Overall**4%
**Value For Money**4%
**Safety Standards**3%
**Quality-Overall**3%
**Scratch Resistance**3%
**Defective Material/Parts**3%
**Color**2%
**Assembly/Installation**2%
## **Common questions**
- **Is 20mm safety eyes profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the 20mm safety eyes niche?**
- 6 brands and 6 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in 20mm safety eyes?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.7%.
- **When does demand for 20mm safety eyes peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 20mm safety eyes niche?**
- Listings span $5.16–$16.07; the average listing price is $10.07 (sweet spot $15–$100). The average incumbent carries 712 reviews — the moat a new listing must climb.
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