---
title: "2025 Tassel Graduation — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/2025-tassel-graduation"
last_updated: "2026-08-07T12:30:25.403Z"
locale: en
meta:
description: "Niche score 57/100 · $34K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $34K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2025 Tassel Graduation — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **2025 tassel graduation**
**Worth a look**
Shows demand growing +119.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 8Growth 95Conversion 31Competition 83Returns 71Price range 83Avg price 30Brand share 80Review moat 60Quality gap 21
**Growth**
**Incredible****+119.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$3.69–$79.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,100.87**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$34K**
$34K/yr · 139K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 2025 tassel graduation is a $34K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2025 tassel graduation market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$58K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,535**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **87%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**55%**
Top 20: 88%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**39%**
- GRADFTY16% - JULMELON13% - GraduationMall13% - GraduatePro8% - EZYUMM6% - Tupalizy6%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — +119.6% search growth over the last 90 days.
25K15KSpike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May, Jun · busiest ÷ quietest = 10.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/2025-tassel-graduation/trend)
## **Top 2025 tassel graduation search terms**
- **graduation tassel**49K/yr+138.3%1.8% conv. - **graduation tassels**20K/yr+137.7%1.4% conv. - **grad tassel**5K/yr+262.0%1.7% conv. - **graduation cap tassel**6K/yr+203.0%1.8% conv. - **tassel graduation**7K/yr+90.3%2.4% conv. - **graduation tassle**4K/yr+169.1%2.3% conv. - **2025 graduation tassel**10K/yr+27.8%3.4% conv. - **2025 tassel graduation**11K/yr+35.5%4.1% conv. - **2025 tassel**7K/yr+55.0%2.6% conv. - **2025 tassel charm**4K/yr+69.4%1.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/2025-tassel-graduation/search-terms)
## **Top 2025 tassel graduation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GRADFTY 2026 Tassel Graduation Black Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration**GRADFTY**$5.22**4.8★1,130 rev](https://www.amazon.com/dp/B0FM8S8WS8) [2**JULMELON 2026 Graduation Tassel 1Pcs Graduation Cap Tassel 2026 Grad Graduation Tassel for 2026 Graduation Ceremonies Accessories (Black)**JULMELON**$4.80**4.8★783 rev](https://www.amazon.com/dp/B0DQKNGHQF) [3**Tupalizy Mini Silky Handmade Soft Flossy Bookmark Tassels with Cord Loop for Keychain Earring Jewelry Making Souvenir Graduation Clothing Sewing Gift Tag DIY Craft Projects 20PCS (Light Gold)**Tupalizy**$5.91**4.7★2,520 rev](https://www.amazon.com/dp/B07SD34GBL) [4**GraduationMall 2026 Graduation Tassel Single&Multiple Color Graduate Cap Tassels with Gold 2026 Charm for Congrats Grad Party (Gold)**GraduationMall**$7.52**4.6★4,136 rev](https://www.amazon.com/dp/B00RADAZ8M) [5**2025 Tassel Graduation Black 9 Elegant Black Tassel with 2025 Year Charm Gold Date Drop Tassels for Graduation Cap 2025**EZYUMM**$4.56**4.8★99 rev](https://www.amazon.com/dp/B0CRRGWWP9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GRADFTY 2026 Tassel Graduation Black Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration**GRADFTY**$5.22**1,130 rev11mo ago](https://www.amazon.com/dp/B0FM8S8WS8) [**GRADFTY 2026 Tassel Graduation Royal Blue Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration**GRADFTY**$5.87**1,130 rev11mo ago](https://www.amazon.com/dp/B0FM8PC6XV) [**2026 Graduation Tassel Pink Tassels for Graduation Cap Class of 2026 Tassel with Golden Charm for Graduations Cap Hat Decorations Accessories Academic Memorial Grad Ceremonies Party Favors Supplies**ldyllicStyle**$5.20**32 rev11mo ago](https://www.amazon.com/dp/B0FHH3NCNG) [**2026 Tassel Graduation Blue and Gold Graduation Tassel 2026 Tassel Charms for Graduations Cap Decorations Tassels Memorial Grad Cords for College High School Graduate Hat Ceremonies Accessories**Nelisylux**$5.26**179 rev1y ago](https://www.amazon.com/dp/B0FG3HGBVX) [**2026 Tassel Graduation Black Graduation Tassel 2026 Graduations Cap Tassels Gradutate Cap Tassels with 2026 Year Gold Charms for Grad Cap Hat Accessories Ceremonies Memorial Graduations Decorations**CsyuyHIF**$4.60**168 rev1y ago](https://www.amazon.com/dp/B0F9F3JBC5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GraduatePro Matte Graduation Cap and Gown 2026 Set Bulk with Tassel for High School & College Black 48**GraduatePro**$22.19**4.6★**▲ 75%**](https://www.amazon.com/dp/B07CGDWZYS) [**Endea Graduation Tassel Date Charm Gold Year (Gold 2025)**Endea Graduation**$6.25**4.7★**▲ 66%**](https://www.amazon.com/dp/B09GDCXS7J) [**Herrenbek Matte Adult Graduation Cap with 2025 Double Color Tassel Unisex Adjustable Graduation Cap Black**Herrenbek**$8.49**4.1★**▲ 65%**](https://www.amazon.com/dp/B09T647722) [**JULMELON 20Pcs Graduation Tassels Academic Graduation Cap Hat Tassel with 2026 Gold Charm for 2026 Graduation Ceremonies Accessories (Gold)**JULMELON**$11.86**4.8★**▲ 60%**](https://www.amazon.com/dp/B09PTSD27J) [**GraduationMall Matte Graduation Gown Cap Tassel Set 2026 for High School and Bachelor Black 51(56-58)**GraduationMall**$23.68**4.6★**▲ 59%**](https://www.amazon.com/dp/B00R9EZWI0)
**~~View all trending →~~**
## **What buyers say about 2025 tassel graduation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Nice variety”*
**Color**14%
*“Colors are beautiful”*
**Advertised Vs Actual Product**13%
*“These were exactly what I needed”*
**Value For Money**12%
*“Worth it”*
**Size-Overall**8%
*“The gown fit comfortably”*
**Gifting Purpose**5%
*“Beautiful gifts”*
**Strength**3%
*“Cute and sturdy”*
**Durability**3%
*“feels durable”*
**Ease Of Use**2%
*“Easy to use”*
**Efficiency**2%
*“Work well”*
### **What buyers complain about **
**Quality-Overall**26%
*“quality control not good”*
**Durability**12%
*“fell apart before graduation”*
**Color**11%
*“It was just slightly different in color from the ones my son's friends had”*
**Advertised Vs Actual Product**10%
*“the item is inaccurate in the description”*
**Size-Overall**5%
*“the picture doesnt quite fit in the size spot as it describes it so online”*
**Frame Quality**4%
*“out of frame”*
**Value For Money**4%
*“Waste of money”*
**Product Condition**4%
*“Only received 33 pieces of 100, some pieces appear used and cut short”*
**Strength**3%
*“it felt very flimsy and cheap”*
**Thickness**2%
*“I agree with another reviewer who mentioned these are thicker than others previously ordered”*
### **Top return reasons **
**Size-Overall**35%
**Color**20%
**Length**14%
**Value For Money**8%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Sleeve Fit**2%
**Material Quality**2%
**Chest Fit**2%
**Display Colors**1%
## **Common questions**
- **Is 2025 tassel graduation profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 61 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +119.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the 2025 tassel graduation niche?**
- 38 brands and 56 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in 2025 tassel graduation?**
- Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 2.2%.
- **When does demand for 2025 tassel graduation peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 10.6× the quietest.
- **What does it cost to enter the 2025 tassel graduation niche?**
- Listings span $3.69–$79.27; the average listing price is $9.61 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**chalk markers**](https://flapen.com/research/us/arts-crafts-sewing/chalk-markers)$4.7M/yr+7.7%**Launch it**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**turpentine**](https://flapen.com/research/us/arts-crafts-sewing/turpentine)$252K/yr+25.9%**Worth a look**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)