---
title: "2025 Charm — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/2025-charm"
last_updated: "2026-08-09T01:03:14.645Z"
locale: en
meta:
description: "Niche score 36/100 · $13K/yr market · 60K searches/yr · $7.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $13K/yr market · 60K searches/yr · $7.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2025 Charm — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **2025 charm**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 29Conversion 36Competition 57Returns 36Price range 22Avg price 20Brand share 68Review moat 90Quality gap 21
**Review moat**
**Great****208.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$1.90–$18.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.33**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$13K**
$13K/yr · 60K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, 2025 charm is a $13K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 36/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2025 charm market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$29K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#8,463**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **41%**
- **Out of stock**
- **28.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **233 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 100%
**Open market**
**29%**
- Ruwado19% - Endea Graduation15% - GRADFTY15% - MyGradDay8% - Tupalizy8% - EZYUMM6%
## **Demand**
Weekly Amazon search volume, last 34 weeks — +3.2% search growth over the last 90 days.
7K5KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/2025-charm/trend)
## **Top 2025 charm search terms**
- **2025 tassel charm**4K/yr+11.8%3.2% conv. - **2025 charm**21K/yr-5.6%1.7% conv. - **2025 charms**13K/yr+6.5%0.9% conv. - **2025 charms for crafts**12K/yr+9.3%1.8% conv. - **2025 graduation tassel charm**835/yr-8.5%3.3% conv. - **2025 charm for tassel**344/yr+22.8%5.7% conv. - **2025 charms for ornaments**8K/yr-23.1%5.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/2025-charm/search-terms)
## **Top 2025 charm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5048%$1K12%$2K16%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GRADFTY 2025 Tassel Charm Gold 2025 Charm for Graduation Cap Tassel**GRADFTY**$6.62**4.6★109 rev](https://www.amazon.com/dp/B0DFGCG521) [2**50 Pcs 2025 Charm Silver Year Signet Bulk for Necklace (2025 Silver)**Ruwado**$5.90**4.7★137 rev](https://www.amazon.com/dp/B0D34CT8HV) [3**Endea Graduation Tassel Date Charm Gold Year (Gold 2025)**Endea Graduation**$6.24**4.7★276 rev](https://www.amazon.com/dp/B09GDCXS7J) [4**50 Pcs 2025 Charm Silver Year Signet Bulk for Necklace (2025 Colorful)**Ruwado**$5.95**4.7★137 rev](https://www.amazon.com/dp/B0D59Q9KCL) [5**Tupalizy 32x18mm Alloy 2025 Year Charms Graduation Decor 2025 Signet Charms Pendant for Tassel Keychains Bracelets Necklaces Earring Jewelry Making Accessory DIY Crafts Wedding Party Supplies 10PCS (Gold)**Tupalizy**$5.36**4.5★82 rev](https://www.amazon.com/dp/B0DDKT73RG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XSTPeach Variety 4 PCS Pack of 2025 2026 or 2027 Year Charm Custom Select Gold or Silver Colored Zinc Alloy Year Charm for Jewelry Making Necklace & Bracelet Ships from California**XSTPeach**$1.90**34 rev8mo ago](https://www.amazon.com/dp/B0G17WNRWP) [**2025 Graduation Year Commemorative Silver Charm Pendant Holiday Ornament Stainless steel**Generic**$8.68**2 rev11mo ago](https://www.amazon.com/dp/B0FK3GYJ88) [**2025 Graduation Tassel Date Charm Gold Clip-On Charms Class of 2025 Durable Alloy Metal Souvenir Charms for College & High School Graduates**AMOBESTER**$9.63**2 rev1y ago](https://www.amazon.com/dp/B0F5P5R3XX) [**2025 Charms 60 Pcs 2025 Signet Charms Graduation Tassel Charm For Jewelry Making Diy Necklace Bracelet Earrings Keychain Tassel Charm Supplies For Graduation Cap Crafts**Bremorou**$6.49**31 rev1y ago](https://www.amazon.com/dp/B0DXFBYS5K) [**20pcs 2025 Graduation Tassel Gold 2025 Tassel Charm Senior Sash 2025 Graduation Cap 2025 Pendant Hanging Decorations for Celebration Supplies Hat Jewelry Making**Gosknor**$5.76**14 rev1y ago](https://www.amazon.com/dp/B0DRFNBCR7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GraduationMall Alloy Gold 2025 Year Charm for Graduation Tassel**GraduationMall**$7.52**4.7★**▲ 849%**](https://www.amazon.com/dp/B0DC6J572V) [**2025 Graduation Tassel Gold 9 Elegant Graduation Tassel with 2025 Year Charm 2025 Tassel Graduation with Gold Date Drop**EZYUMM**$4.55**4.6★**▲ 783%**](https://www.amazon.com/dp/B0DGPC3CCW) [**GRADFTY 2025 Tassel Charm Gold 2025 Charm for Graduation Cap Tassel**GRADFTY**$6.62**4.6★**▲ 732%**](https://www.amazon.com/dp/B0DFGCG521) [**MyGradDay Unisex Adult Shiny Graduation cap and gown Tassel 2025 and 2026 Year Charm Package Pink**MyGradDay**$18.79**4.7★**▲ 695%**](https://www.amazon.com/dp/B01HZCSDHC) [**MyGradDay Shiny Kindergarten & Preschool Graduation Gown Cap Tassel 2026 & 2025 Charm**MyGradDay**$14.72**4.5★**▲ 676%**](https://www.amazon.com/dp/B01GNJ31N4)
**~~View all trending →~~**
## **What buyers say about 2025 charm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**32%
*“Exactly as described”*
**Quality-Overall**23%
*“Nice quality”*
**Ease Of Use**9%
*“Easy to use and very practical”*
**Size-Overall**9%
*“Perfect size good quality”*
**Thickness**9%
*“thick enough to not bend easily”*
**Color**9%
*“Good quality and color”*
**Value For Money**5%
*“Good for the price”*
### **What buyers complain about **
**Quality-Overall**25%
*“Garbage stuff”*
**Shape/Style**25%
*“And would not straighten”*
**Size-Overall**25%
*“Very very tiny”*
### **Top return reasons **
**Size-Overall**45%
**Length**32%
**Advertised Vs Actual Product**4%
**Color**3%
**Value For Money**2%
**Material Quality**2%
**Sleeve Fit**2%
**Quality-Overall**1%
**Metal Authenticity**1%
**Gap/Hole**1%
## **Common questions**
- **Is 2025 charm profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the 2025 charm niche?**
- 16 brands and 18 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in 2025 charm?**
- Top complaints mined from reviews: Quality-Overall, Shape/Style, Size-Overall. The return rate is 4.1%.
- **What does it cost to enter the 2025 charm niche?**
- Listings span $1.90–$18.79; the average listing price is $7.33 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.
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