---
title: "2024 Graduation Tassel — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/2024-graduation-tassel"
last_updated: "2026-08-08T04:04:17.644Z"
locale: en
meta:
description: "Niche score 53/100 · $19K/yr market · 88K searches/yr · $9.56 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $19K/yr market · 88K searches/yr · $9.56 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2024 Graduation Tassel — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **2024 graduation tassel**
**Worth a look**
Shows demand growing +150.6% this quarter, but a small market ($19K/yr) keeps it on the watch list.
Market size 5Growth 96Conversion 28Competition 78Returns 71Price range 58Avg price 30Brand share 71Review moat 57Quality gap 22
**Growth**
**Incredible****+150.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.56–$29.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,231.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.56**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$19K**
$19K/yr · 88K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 2024 graduation tassel is a $19K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2024 graduation tassel market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$24K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#794**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**62%**
Top 20: 92%
**Top-5 click share**
**37%**
Top 20: 72%
**Open market**
**34%**
- GRADFTY17% - GraduationMall16% - JULMELON15% - Tupalizy7% - GraduatePro6% - Nelisylux4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +150.6% search growth over the last 90 days.
8K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/2024-graduation-tassel/trend)
## **Top 2024 graduation tassel search terms**
- **graduation tassel**49K/yr+138.3%1.8% conv. - **graduation tassels**20K/yr+137.7%1.5% conv. - **grad tassel**5K/yr+262.0%1.7% conv. - **graduation cap tassel**6K/yr+203.0%1.7% conv. - **graduation tassle**4K/yr+169.1%2.3% conv. - **2024 tassel**1K/yr+172.5%1.9% conv. - **2024 graduation tassel**1K/yr+180.6%0.9% conv. - **2024 tassel graduation**917/yr+159.2%1.0% conv. - **graduation tassel 2024**368/yr+95.7%0.0% conv. - **tassel 2024**232/yr+194.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/2024-graduation-tassel/search-terms)
## **Top 2024 graduation tassel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5656%$1K9%$2K12%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GRADFTY 2026 Tassel Graduation Black Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration**GRADFTY**$5.22**4.8★1,130 rev](https://www.amazon.com/dp/B0FM8S8WS8) [2**JULMELON 2026 Graduation Tassel 1Pcs Graduation Cap Tassel 2026 Grad Graduation Tassel for 2026 Graduation Ceremonies Accessories (Black)**JULMELON**$4.80**4.8★783 rev](https://www.amazon.com/dp/B0DQKNGHQF) [3**Tupalizy Mini Silky Handmade Soft Flossy Bookmark Tassels with Cord Loop for Keychain Earring Jewelry Making Souvenir Graduation Clothing Sewing Gift Tag DIY Craft Projects 20PCS (Light Gold)**Tupalizy**$5.91**4.7★2,520 rev](https://www.amazon.com/dp/B07SD34GBL) [4**GraduationMall 2026 Graduation Tassel Single&Multiple Color Graduate Cap Tassels with Gold 2026 Charm for Congrats Grad Party (Gold)**GraduationMall**$7.52**4.6★4,136 rev](https://www.amazon.com/dp/B00RADAZ8M) [5**GraduatePro Graduation Cap Black 2026 Tassel for Graduation Ceremony**GraduatePro**$9.57**4.6★5,251 rev](https://www.amazon.com/dp/B07CPLHD4D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personalized Angel Wing Graduation Tassel Photo Charm 2026 Custom Memorial Cap Accessory Class of 2026 Keepsake Meaningful Graduation Gift for Him or Her 1**FAITHWALLART**$22.73**46 rev5mo ago](https://www.amazon.com/dp/B0GL8819JD) [**GRADFTY 2026 Tassel Graduation Black Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration**GRADFTY**$5.22**1,130 rev11mo ago](https://www.amazon.com/dp/B0FM8S8WS8) [**GRADFTY 2026 Tassel Graduation Royal Blue Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration**GRADFTY**$5.87**1,130 rev11mo ago](https://www.amazon.com/dp/B0FM8PC6XV) [**2026 Graduation Tassel Pink Tassels for Graduation Cap Class of 2026 Tassel with Golden Charm for Graduations Cap Hat Decorations Accessories Academic Memorial Grad Ceremonies Party Favors Supplies**ldyllicStyle**$5.20**32 rev11mo ago](https://www.amazon.com/dp/B0FHH3NCNG) [**2026 Tassel Graduation Blue and Gold Graduation Tassel 2026 Tassel Charms for Graduations Cap Decorations Tassels Memorial Grad Cords for College High School Graduate Hat Ceremonies Accessories**Nelisylux**$5.26**179 rev1y ago](https://www.amazon.com/dp/B0FG3HGBVX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Endea Graduation Tassel Gold Bling Charm Date Drop Year (Gold 2024)**Endea Graduation**$7.93**5.0★**▲ 46%**](https://www.amazon.com/dp/B09GV1RKM8) [**GraduatePro Matte Graduation Cap and Gown 2026 Set Bulk with Tassel for High School & College Black 48**GraduatePro**$22.19**4.6★**▲ 44%**](https://www.amazon.com/dp/B07CGDWZYS) [**Endea Graduation Tassel Date Charm Gold Year (Gold 2024)**Endea Graduation**$5.91**4.7★**▲ 42%**](https://www.amazon.com/dp/B09GCWWYZR) [**GraduationMall Matte Graduation Gown Cap Tassel Set 2026 for High School and Bachelor Black 51(56-58)**GraduationMall**$23.68**4.6★**▲ 39%**](https://www.amazon.com/dp/B00R9EZWI0) [**2026 Graduation Tassel 2026 Tassel Graduation 2026 Tassels for Graduations Cap with 2026 Year Gold Charms for Graduate Cap Red Black White Grad Tassels for Class of 2026 Grad Ceremonies Accessories**RHOttbiy**$5.00**4.7★**▲ 38%**](https://www.amazon.com/dp/B0FB8X9VDH)
**~~View all trending →~~**
## **What buyers say about 2024 graduation tassel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Amazing Quality”*
**Color**14%
*“Colors are beautiful”*
**Advertised Vs Actual Product**12%
*“These were exactly what I needed”*
**Value For Money**12%
*“Worth it”*
**Size-Overall**9%
*“The gown fit comfortably”*
**Gifting Purpose**5%
*“Beautiful gifts”*
**Strength**3%
*“Cute and sturdy”*
**Durability**3%
*“feels durable”*
**Efficiency**2%
*“Work well”*
**Weight Light**1%
*“The tassel felt lightweight”*
### **What buyers complain about **
**Quality-Overall**27%
*“quality control not good”*
**Durability**13%
*“fell apart before graduation”*
**Color**11%
*“It was just slightly different in color from the ones my son's friends had”*
**Advertised Vs Actual Product**10%
*“the item is inaccurate in the description”*
**Size-Overall**5%
*“the picture doesnt quite fit in the size spot as it describes it so online”*
**Frame Quality**4%
*“out of frame”*
**Product Condition**4%
*“Only received 33 pieces of 100, some pieces appear used and cut short”*
**Value For Money**4%
*“Waste of money”*
**Strength**3%
*“it felt very flimsy and cheap”*
**Thickness**2%
*“I agree with another reviewer who mentioned these are thicker than others previously ordered”*
### **Top return reasons **
**Size-Overall**37%
**Color**18%
**Length**15%
**Value For Money**7%
**Advertised Vs Actual Product**3%
**Sleeve Fit**3%
**Quality-Overall**3%
**Material Quality**2%
**Chest Fit**2%
**Display Colors**1%
## **Common questions**
- **Is 2024 graduation tassel profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 52 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +150.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 2024 graduation tassel niche?**
- 32 brands and 50 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in 2024 graduation tassel?**
- Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 2.2%.
- **When does demand for 2024 graduation tassel peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the 2024 graduation tassel niche?**
- Listings span $4.56–$29.21; the average listing price is $9.56 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.
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