---
title: "Products — 2023 tassel graduation - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/2023-tassel-graduation/products"
last_updated: "2026-08-09T10:09:42.451Z"
locale: en
meta:
  description: "Niche score 51/100 · $15K/yr market · 83K searches/yr · $8.95 avg price. A small market ($15K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $15K/yr market · 83K searches/yr · $8.95 avg price. A small market ($15K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — 2023 tassel graduation - Flapen"
---

# **2023 tassel graduation**

**Worth a look**

Shows demand growing +136.2% this quarter, but a small market ($15K/yr) keeps it on the watch list.

Market size 4Growth 96Conversion 25Competition 77Returns 74Price range 45Avg price 25Brand share 68Review moat 56Quality gap 20

**Growth**

**Incredible****+136.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,276.92**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$4.56–$23.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$8.95**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$15K**

$15K/yr · 83K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products