---
title: "2023 Tassel Graduation — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/2023-tassel-graduation"
last_updated: "2026-08-09T01:47:50.361Z"
locale: en
meta:
description: "Niche score 51/100 · $15K/yr market · 83K searches/yr · $8.95 avg price. A small market ($15K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $15K/yr market · 83K searches/yr · $8.95 avg price. A small market ($15K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2023 Tassel Graduation — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **2023 tassel graduation**
**Worth a look**
Shows demand growing +136.2% this quarter, but a small market ($15K/yr) keeps it on the watch list.
Market size 4Growth 96Conversion 25Competition 77Returns 74Price range 45Avg price 25Brand share 68Review moat 56Quality gap 20
**Growth**
**Incredible****+136.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,276.92**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.56–$23.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$8.95**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$15K**
$15K/yr · 83K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 2023 tassel graduation is a $15K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2023 tassel graduation market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$22K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#751**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**64%**
Top 20: 91%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**32%**
- JULMELON17% - GRADFTY17% - GraduationMall16% - Tupalizy7% - GraduatePro6% - Nelisylux4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +136.2% search growth over the last 90 days.
7K5KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 9.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/2023-tassel-graduation/trend)
## **Top 2023 tassel graduation search terms**
- **graduation tassel**49K/yr+138.3%1.9% conv. - **graduation tassels**20K/yr+137.7%1.5% conv. - **tassel graduation**7K/yr+90.3%2.4% conv. - **graduation tassle**4K/yr+169.1%2.3% conv. - **2023 graduation tassel**1K/yr+198.0%1.3% conv. - **2023 tassel**716/yr+161.5%2.0% conv. - **2023 tassel graduation**678/yr+160.5%1.5% conv. - **graduation tassel 2023**335/yr+63.8%0.0% conv. - **class of 2023 tassel**144/yr+245.4%0.0% conv. - **tassel 2023**151/yr+509.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/2023-tassel-graduation/search-terms)
## **Top 2023 tassel graduation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4456%$8909%$1K12%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GRADFTY 2026 Tassel Graduation Black Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration**GRADFTY**$5.22**4.8★1,130 rev](https://www.amazon.com/dp/B0FM8S8WS8) [2**JULMELON 2026 Graduation Tassel 1Pcs Graduation Cap Tassel 2026 Grad Graduation Tassel for 2026 Graduation Ceremonies Accessories (Black)**JULMELON**$4.80**4.8★783 rev](https://www.amazon.com/dp/B0DQKNGHQF) [3**Tupalizy Mini Silky Handmade Soft Flossy Bookmark Tassels with Cord Loop for Keychain Earring Jewelry Making Souvenir Graduation Clothing Sewing Gift Tag DIY Craft Projects 20PCS (Light Gold)**Tupalizy**$5.91**4.7★2,520 rev](https://www.amazon.com/dp/B07SD34GBL) [4**GraduationMall 2026 Graduation Tassel Single&Multiple Color Graduate Cap Tassels with Gold 2026 Charm for Congrats Grad Party (Gold)**GraduationMall**$7.52**4.6★4,136 rev](https://www.amazon.com/dp/B00RADAZ8M) [5**GRADFTY 2026 Tassel Graduation Royal Blue Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration**GRADFTY**$5.87**4.8★1,130 rev](https://www.amazon.com/dp/B0FM8PC6XV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personalized Angel Wing Graduation Tassel Photo Charm 2026 Custom Memorial Cap Accessory Class of 2026 Keepsake Meaningful Graduation Gift for Him or Her 1**FAITHWALLART**$22.73**46 rev5mo ago](https://www.amazon.com/dp/B0GL8819JD) [**GRADFTY 2026 Tassel Graduation Black Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration**GRADFTY**$5.22**1,130 rev11mo ago](https://www.amazon.com/dp/B0FM8S8WS8) [**GRADFTY 2026 Tassel Graduation Royal Blue Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration**GRADFTY**$5.87**1,130 rev11mo ago](https://www.amazon.com/dp/B0FM8PC6XV) [**2026 Graduation Tassel Pink Tassels for Graduation Cap Class of 2026 Tassel with Golden Charm for Graduations Cap Hat Decorations Accessories Academic Memorial Grad Ceremonies Party Favors Supplies**ldyllicStyle**$5.20**32 rev11mo ago](https://www.amazon.com/dp/B0FHH3NCNG) [**2026 Tassel Graduation Graduation Tassel 2026 Graduate Cap Tassels with Gold 2026 Charm for Graduations Cap Graduations Party Ceremonies Black and Orange**Fenreen**$5.19**166 rev1y ago](https://www.amazon.com/dp/B0FDQRPZZT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GraduatePro Matte Graduation Cap and Gown 2026 Set Bulk with Tassel for High School & College Black 48**GraduatePro**$22.19**4.6★**▲ 50%**](https://www.amazon.com/dp/B07CGDWZYS) [**GraduationMall Matte Graduation Gown Cap Tassel Set 2026 for High School and Bachelor Black 51(56-58)**GraduationMall**$23.68**4.6★**▲ 42%**](https://www.amazon.com/dp/B00R9EZWI0) [**JULMELON 20Pcs Graduation Tassels Academic Graduation Cap Hat Tassel with 2026 Gold Charm for 2026 Graduation Ceremonies Accessories (Gold)**JULMELON**$11.86**4.8★**▲ 35%**](https://www.amazon.com/dp/B09PTSD27J) [**2026 Tassel Graduation Academic Graduation Tassel Royal Blue and White with 2026 Year Gold Charm**Hidreas**$6.15**4.7★**▲ 34%**](https://www.amazon.com/dp/B09XHQHL6Z) [**GraduatePro Graduation Cap Black 2026 Tassel for Graduation Ceremony**GraduatePro**$9.57**4.6★**▲ 32%**](https://www.amazon.com/dp/B07CPLHD4D)
**~~View all trending →~~**
## **What buyers say about 2023 tassel graduation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Amazing Quality”*
**Color**15%
*“Colors are beautiful”*
**Value For Money**13%
*“Affordable”*
**Advertised Vs Actual Product**12%
*“These were exactly what I needed”*
**Size-Overall**8%
*“The gown fit comfortably”*
**Gifting Purpose**4%
*“Beautiful gifts”*
**Durability**3%
*“feels durable”*
**Strength**2%
*“Cute and sturdy”*
**Efficiency**2%
*“Work well”*
**Material Quality**1%
*“The material felt lightweight”*
### **What buyers complain about **
**Quality-Overall**27%
*“quality control not good”*
**Durability**14%
*“fell apart before graduation”*
**Color**10%
*“It was just slightly different in color from the ones my son's friends had”*
**Advertised Vs Actual Product**9%
*“the item is inaccurate in the description”*
**Size-Overall**8%
*“the picture doesnt quite fit in the size spot as it describes it so online”*
**Weight Heavy**4%
*“Heavy”*
**Value For Money**4%
*“Waste of money”*
**Product Condition**4%
*“Only received 33 pieces of 100, some pieces appear used and cut short”*
**Strength**3%
*“it felt very flimsy and cheap”*
**Thickness**2%
*“I agree with another reviewer who mentioned these are thicker than others previously ordered”*
### **Top return reasons **
**Size-Overall**35%
**Color**19%
**Length**14%
**Value For Money**8%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Material Quality**2%
**Sleeve Fit**2%
**Chest Fit**2%
**Display Colors**1%
## **Common questions**
- **Is 2023 tassel graduation profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 50 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +136.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 2023 tassel graduation niche?**
- 32 brands and 50 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in 2023 tassel graduation?**
- Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 2.1%.
- **When does demand for 2023 tassel graduation peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 9.6× the quietest.
- **What does it cost to enter the 2023 tassel graduation niche?**
- Listings span $4.56–$23.68; the average listing price is $8.95 (sweet spot $15–$100). The average incumbent carries 1,277 reviews — the moat a new listing must climb.
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