---
title: "Trend — 16x20 mat - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/16x20-mat/trend"
last_updated: "2026-08-09T08:54:32.428Z"
locale: en
meta:
  description: "Niche score 37/100 · $39K/yr market · 67K searches/yr · $28.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $39K/yr market · 67K searches/yr · $28.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — 16x20 mat - Flapen"
---

# **16x20 mat**

**Skip it**

A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 22Conversion 26Competition 42Returns 50Price range 95Avg price 95Brand share 42Review moat 25Quality gap 30

**Avg price**

**Incredible****$28.42**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.58–$70.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.0%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,690.05**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$39K**

$39K/yr · 67K searches

## Trend