---
title: "Trend — 12x12 scrapbook album - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/12x12-scrapbook-album/trend"
last_updated: "2026-08-09T16:47:03.148Z"
locale: en
meta:
  description: "Niche score 50/100 · $143K/yr market · 484K searches/yr · $20.02 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $143K/yr market · 484K searches/yr · $20.02 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 12x12 scrapbook album - Flapen"
---

# **12x12 scrapbook album**

**Worth a look**

Shows a sweet-spot price point ($20.02 avg), but weak search conversion (1.5%) keeps it on the watch list.

Market size 31Growth 34Conversion 19Competition 85Returns 63Price range 70Avg price 88Brand share 66Review moat 51Quality gap 23

**Avg price**

**Great****$20.02**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Good****$9.44–$27.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,452.46**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+7.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$143K**

$143K/yr · 484K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

## Trend