---
title: "12mm Safety Eyes — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/12mm-safety-eyes"
last_updated: "2026-08-09T05:30:25.516Z"
locale: en
meta:
description: "Niche score 35/100 · $92K/yr market · 126K searches/yr · $6.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $92K/yr market · 126K searches/yr · $6.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "12mm Safety Eyes — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **12mm safety eyes**
**Skip it**
Prices mostly outside the sweet spot ($5.16–$9.94) — this niche doesn't clear our bar today.
Market size 23Growth 16Conversion 89Competition 12Returns 96Price range 0Avg price 19Brand share 32Review moat 41Quality gap 25
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,368.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$92K**
$92K/yr · 126K searches
**Avg price**
**Bad****$6.95**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$5.16–$9.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 12mm safety eyes is a $92K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12mm safety eyes market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$87K–$104K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**10%**
- XKDOUS60% - Zhbrchz10% - UPINS6% - Yexixsr6% - L-Lweik5% - RuWfpz4% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
2K1KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/12mm-safety-eyes/trend)
## **Top 12mm safety eyes search terms**
- **12mm safety eyes**28K/yr-9.9%7.4% conv. - **12 mm safety eyes**17K/yr-15.8%6.4% conv. - **black safety eyes**13K/yr-18.3%4.4% conv. - **amigurumi accessories**10K/yr-17.9%0.3% conv. - **12 mm safety eyes for crocheting**6K/yr+8.2%9.5% conv. - **kawaii safety eyes**7K/yr+8.4%0.0% conv. - **sew on eyes for stuffed animals**8K/yr-16.0%0.4% conv. - **safety eyes 12mm**6K/yr-2.7%5.8% conv. - **amigurumi supplies**8K/yr-50.1%0.3% conv. - **bear eyes**4K/yr+0.7%0.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/12mm-safety-eyes/search-terms)
## **Top 12mm safety eyes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$28K45%$42K60%$55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [2**Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making**Zhbrchz**$5.98**4.7★543 rev](https://www.amazon.com/dp/B0C6ZJP1W6) [3**UPINS 120PCS Plastic Safety Crochet Eyes Bulk with 120PCS Washers for Crochet Crafts (0.48Inch/12mm)**UPINS**$7.06**4.7★4,763 rev](https://www.amazon.com/dp/B08Y5DJ2HY) [4**Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal**Yexixsr**$7.16**4.6★9,372 rev](https://www.amazon.com/dp/B08S7HR1BG) [5**L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies**L-Lweik**$6.06**4.5★299 rev](https://www.amazon.com/dp/B0D8YB94M1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BOHUIZ 120 Pcs 3D Glitter Eyes for Crochet Animals 12mm Plastic Safety Eyes for Amigurumi with Washers Craft Crochet Doll Eye for DIY Gifts Doll Decorations**BOHUIZ**$7.57**49 rev1y ago](https://www.amazon.com/dp/B0F2TF3H86) [**L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies**L-Lweik**$6.06**299 rev2y ago](https://www.amazon.com/dp/B0D8YB94M1) [**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**1,725 rev2y ago](https://www.amazon.com/dp/B0CRYZTN3K) [**MUCUNNIA 120pcs 12mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Plush Animal(6 Colors)**MUCUNNIA**$9.94**1,291 rev2y ago](https://www.amazon.com/dp/B0CCR3G223) [**Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making**Zhbrchz**$5.98**543 rev3y ago](https://www.amazon.com/dp/B0C6ZJP1W6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 72%**](https://www.amazon.com/dp/B0CRYZTN3K) [**L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies**L-Lweik**$6.06**4.5★**▼ 11%**](https://www.amazon.com/dp/B0D8YB94M1) [**Safety Eyes for Amigurumi Crochet 12mm 15/32 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button**RuWfpz**$7.93**4.6★**▼ 16%**](https://www.amazon.com/dp/B0C5T8HWYZ) [**Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making**Zhbrchz**$5.98**4.7★**▼ 26%**](https://www.amazon.com/dp/B0C6ZJP1W6) [**BOHUIZ 120 Pcs 3D Glitter Eyes for Crochet Animals 12mm Plastic Safety Eyes for Amigurumi with Washers Craft Crochet Doll Eye for DIY Gifts Doll Decorations**BOHUIZ**$7.57**4.7★**▼ 27%**](https://www.amazon.com/dp/B0F2TF3H86)
**~~View all trending →~~**
## **What buyers say about 12mm safety eyes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Nice assortment of sizes”*
**Value For Money**13%
*“Great Value”*
**Advertised Vs Actual Product**13%
*“Exactly what I wanted”*
**Quality-Overall**12%
*“Sturdy quality”*
**Ease Of Use**8%
*“Easy to use”*
**Design-Overall**5%
*“i was able to add adorable eyes to my projects”*
**Durability**4%
*“They hold good and don't break”*
**Safety Standards**3%
*“Great Safety eyes”*
**Assembly/Installation**2%
*“Super easy to assemble”*
**Efficiency**2%
*“Works well”*
### **What buyers complain about **
**Size-Overall**28%
*“just a little too long”*
**Ease Of Use**10%
*“These are impossible to use”*
**Add-Ons/Attachments**8%
*“I even broke my tool trying to get them attached”*
**Functionality-Overall**6%
*“Don't work”*
**Quality-Overall**6%
*“However, the quality feels somewhat inconsistent, and some pieces do not secure as firmly as expected”*
**Durability**4%
*“they came apart with a gentle tug”*
**Assembly/Installation**3%
*“Some assembly required”*
**Instructions/User Manual/Troubleshooting**3%
*“As first time user didnt have any idea how to use them”*
**Touch/Button Controls**2%
*“Also difficult to push buttons through back part”*
**Value For Money**2%
*“a wate of money”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Safety Standards**4%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Value For Money**4%
**Add-Ons/Attachments**2%
**Scratch Resistance**1%
**Material Quality**1%
## **Common questions**
- **Is 12mm safety eyes profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 9 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the 12mm safety eyes niche?**
- 9 brands and 10 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in 12mm safety eyes?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Add-Ons/Attachments. The return rate is 0.8%.
- **When does demand for 12mm safety eyes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 12mm safety eyes niche?**
- Listings span $5.16–$9.94; the average listing price is $6.95 (sweet spot $15–$100). The average incumbent carries 2,369 reviews — the moat a new listing must climb.
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