---
title: "Reviews — 120 colored pencils - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/120-colored-pencils/reviews"
last_updated: "2026-08-09T09:13:24.968Z"
locale: en
meta:
  description: "Niche score 43/100 · $31K/yr market · 55K searches/yr · $17.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $31K/yr market · 55K searches/yr · $17.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — 120 colored pencils - Flapen"
---

# **120 colored pencils**

**Skip it**

A small market ($31K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 19Conversion 41Competition 58Returns 96Price range 72Avg price 80Brand share 60Review moat 22Quality gap 21

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.00**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.74–$41.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,783.3**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$31K**

$31K/yr · 55K searches

## Reviews