---
title: "120 Colored Pencils — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/120-colored-pencils"
last_updated: "2026-08-09T02:38:59.858Z"
locale: en
meta:
description: "Niche score 43/100 · $31K/yr market · 55K searches/yr · $17.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $31K/yr market · 55K searches/yr · $17.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "120 Colored Pencils — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **120 colored pencils**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 19Conversion 41Competition 58Returns 96Price range 72Avg price 80Brand share 60Review moat 22Quality gap 21
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.74–$41.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,783.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$31K**
$31K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, 120 colored pencils is a $31K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **120 colored pencils market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$43K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**105**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**28%**
- Crayola46% - KALOUR8% - Aenir8% - AXUS MARCO4% - Kird Barken3% - PRINA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -11.7% search growth over the last 90 days.
5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/120-colored-pencils/trend)
## **Top 120 colored pencils search terms**
- **oil pencils**13K/yr+16.6%1.8% conv. - **120 colored pencils**9K/yr-23.6%3.0% conv. - **crayola colored pencils 150 count**10K/yr-50.5%1.6% conv. - **travel color pencils**4K/yr+18.4%4.3% conv. - **crayola 100 colored pencils**3K/yr+24.1%4.8% conv. - **crayola colored pencils 150**5K/yr+21.4%1.3% conv. - **crayola 150 colored pencils**4K/yr-13.5%1.7% conv. - **crayola colored pencils 100**4K/yr+9.5%4.7% conv. - **colored pencils crayola 150**3K/yr-58.8%3.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/120-colored-pencils/search-terms)
## **Top 120 colored pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Colored Pencils Set for Kids (120ct) Cute School Supplies Teacher Must Haves Coloring Book Pencils Bulk Colored Pencils for Boys & Girls Ages 3 4 5**Crayola**$23.30**4.8★49,791 rev](https://www.amazon.com/dp/B07DLFPG6G) [2**Colored Pencils for Adult Coloring Books 72 Colors Drawing Pencils with Oil-Based Cores Professional Art Supplies for Artists Coloring Pencils for Adults Color Pencils Set for Beginners and Teens.**Aenir**$11.68**4.6★1,521 rev](https://www.amazon.com/dp/B0CZBPK6L5) [3**Crayola Adult Colored Pencil Set (100ct) Premium Coloring Pencils For Adult Coloring Books Gifts for Teens & Adults 12+**Crayola**$18.03**4.7★55,731 rev](https://www.amazon.com/dp/B07MM2T4S8) [4**Crayola Colored Pencils 100**Crayola**$15.49**4.8★20,662 rev](https://www.amazon.com/dp/B019592CL6) [5**AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)**AXUS MARCO**$17.92**4.5★90 rev](https://www.amazon.com/dp/B0FQC2L6W9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity**RyanDesign**$6.64**58 rev9mo ago](https://www.amazon.com/dp/B0FRF6C6QH) [**AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)**AXUS MARCO**$17.92**90 rev10mo ago](https://www.amazon.com/dp/B0FQC2L6W9) [**Crayola Colored Pencils - Limited Edition Set of 8 Retired Colors**Crayola**$7.65**19 rev1y ago](https://www.amazon.com/dp/B0FFVVM9GD) [**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**849 rev1y ago](https://www.amazon.com/dp/B0F23SDMVM) [**JusArt 72 Oil-Based Colored Pencils Soft Core Durable Vibrant**JusArt**$41.20**35 rev1y ago](https://www.amazon.com/dp/B0F4XD4H53)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JusArt 72 Oil-Based Colored Pencils Soft Core Durable Vibrant**JusArt**$41.20**4.7★**▲ 397%**](https://www.amazon.com/dp/B0F4XD4H53) [**AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)**AXUS MARCO**$17.92**4.5★**▲ 186%**](https://www.amazon.com/dp/B0FQC2L6W9) [**Crayola Colored Pencils - Limited Edition Set of 8 Retired Colors**Crayola**$7.65**4.7★**▲ 157%**](https://www.amazon.com/dp/B0FFVVM9GD) [**3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity**RyanDesign**$6.64**4.5★**▲ 154%**](https://www.amazon.com/dp/B0FRF6C6QH) [**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**4.6★**▲ 118%**](https://www.amazon.com/dp/B0F23SDMVM)
**~~View all trending →~~**
## **What buyers say about 120 colored pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“Amazing colors”*
**Quality-Overall**12%
*“Amazing quality”*
**Value For Money**9%
*“good value”*
**Pen/Pencil Quality**6%
*“Great pencils”*
**Soft Feel**4%
*“So soft”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Use**2%
*“Easy to use”*
**Drawing Experience**2%
*“I highly recommend these to anybody that loves to draw”*
**Fun/Entertainment Experience**2%
*“Twistable fun”*
**Sharpness**2%
*“They sharpen well”*
### **What buyers complain about **
**Color**26%
*“Colors dont match”*
**Quality-Overall**8%
*“Bad quality”*
**Sharpness**8%
*“they arent very sharp”*
**Durability**5%
*“Broken”*
**Display Colors**3%
*“Not vibrant at all”*
**Strength**3%
*“some of themare extremely brittle”*
**Value For Money**2%
*“It is not worth the cost”*
**Size-Overall**2%
*“the tube container was crushed on one side which made the bottom no longer fit properly”*
**Smell**2%
*“Chemical smell”*
**Nib/Tip Quality**2%
*“Some of the tips were broken off”*
### **Top return reasons **
**Color**27%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Display Colors**7%
**Size-Overall**6%
**Defective Material/Parts**5%
**Product Condition**4%
**Functionality-Overall**3%
**Gifting Purpose**2%
## **Common questions**
- **Is 120 colored pencils profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 120 colored pencils niche?**
- 19 brands and 105 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in 120 colored pencils?**
- Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.8%.
- **When does demand for 120 colored pencils peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the 120 colored pencils niche?**
- Listings span $4.74–$41.20; the average listing price is $17.00 (sweet spot $15–$100). The average incumbent carries 9,783 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**- 68 [**markers**](https://flapen.com/research/us/arts-crafts-sewing/markers)$17.9M/yr-9.0%**Worth a look**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)