---
title: "Search terms — 11x17 portfolio - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/11x17-portfolio/search-terms"
last_updated: "2026-08-09T11:04:52.438Z"
locale: en
meta:
  description: "Niche score 43/100 · $146K/yr market · 92K searches/yr · $31.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $146K/yr market · 92K searches/yr · $31.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 11x17 portfolio - Flapen"
---

# **11x17 portfolio**

**Skip it**

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 25Conversion 59Competition 51Returns 64Price range 60Avg price 95Brand share 15Review moat 60Quality gap 23

**Avg price**

**Incredible****$31.30**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,083.03**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$7.78–$149.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$146K**

$146K/yr · 92K searches

**Growth**

**Bad****-0.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Search terms