---
title: "Trend — 11x17 cardstock - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/11x17-cardstock/trend"
last_updated: "2026-08-09T09:13:32.052Z"
locale: en
meta:
  description: "Niche score 57/100 · $244K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $244K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 11x17 cardstock - Flapen"
---

# **11x17 cardstock**

**Worth a look**

Shows a sweet-spot price point ($23.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 28Conversion 85Competition 51Returns 87Price range 81Avg price 95Brand share 55Review moat 78Quality gap 25

**Avg price**

**Incredible****$23.51**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$9.84–$38.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****445.63**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$244K**

$244K/yr · 109K searches

**Growth**

**Okay****+2.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## Trend