---
title: "11x17 Cardstock — $244K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/11x17-cardstock"
last_updated: "2026-08-09T03:42:18.017Z"
locale: en
meta:
description: "Niche score 57/100 · $244K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $244K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "11x17 Cardstock — $244K/yr Amazon US Niche (2026) - Flapen"
---
# **11x17 cardstock**
**Worth a look**
Shows a sweet-spot price point ($23.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 46Growth 28Conversion 85Competition 51Returns 87Price range 81Avg price 95Brand share 55Review moat 78Quality gap 25
**Avg price**
**Incredible****$23.51**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.84–$38.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****445.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$244K**
$244K/yr · 109K searches
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 11x17 cardstock is a $244K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x17 cardstock market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$353K–$470K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**70**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**23%**
- Neenah29% - Aidunmis16% - Goefun11% - Hamilco11% - OcePor5% - Accent5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.
3K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/11x17-cardstock/trend)
## **Top 11x17 cardstock search terms**
- **11x17 cardstock**45K/yr+9.6%10.8% conv. - **11x17 cardstock paper**19K/yr-0.9%9.1% conv. - **11 x 17 cardstock**13K/yr+7.3%10.2% conv. - **cardstock 11x17**7K/yr+3.6%10.4% conv. - **11x17 poster paper**6K/yr-2.3%4.7% conv. - **11x17 card stock**4K/yr+1.9%11.9% conv. - **a3 cardstock**4K/yr+2.1%1.8% conv. - **11x17 card stock paper white**2K/yr-23.1%18.6% conv. - **poster paper 11x17**2K/yr-25.3%4.9% conv. - **11 x 17 card stock**2K/yr-6.8%10.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/11x17-cardstock/search-terms)
## **Top 11x17 cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$37K20%$49K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wausau Exact Index Cardstock 250 Sheets White 94 Brightness 90 lb 11 x 17 Inches**Neenah**$25.23**4.4★312 rev](https://www.amazon.com/dp/B006P1Z454) [2**White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus**Aidunmis**$9.89**4.6★470 rev](https://www.amazon.com/dp/B0GK1S1SDQ) [3**Neenah Paper 40414 Exact Index Card Stock 110lb 92 Bright 11 x 17 250 Sheets White**Neenah**$28.24**4.5★680 rev](https://www.amazon.com/dp/B006P1Z472) [4**Hamilco White Cardstock Paper 11x17-65lb Cover Card Stock for Printing Posters Signs Brochures Menus & DIY Projects (50 Pack)**Hamilco**$19.12**4.6★1,227 rev](https://www.amazon.com/dp/B088X2K3LV) [5**Accent Opaque 17 x 11 White Cardstock Paper 100lb 271gsm 200 Sheets (1 Ream) Premium Smooth Heavy Cardstock Printer Paper for Invitations Cards Menus Business Cards 188093R**Accent**$25.61**4.7★1,793 rev](https://www.amazon.com/dp/B06WVK2TRT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus**Aidunmis**$9.89**470 rev3mo ago](https://www.amazon.com/dp/B0GK1S1SDQ) [**120 Sheets White Cardstock Paper Large Cardstock 11x17 200 GSM Legal Printer Paper 11x17 Legal Size Paper Cardstock White for Printer Card Stock Paper for Invitations DIY Crafts Posters Menus**Aidunmis**$24.01**470 rev3mo ago](https://www.amazon.com/dp/B0GK29CFBH) [**11x17 Cardstock Cream Goefun 110 lb Extra Thick Cardstock Ivory Large Heavy Weight Cover Card Stock for Printer Poster Menus Brochures Catalogues Tabloids Invitations 100 Pack**Goefun**$38.02**53 rev11mo ago](https://www.amazon.com/dp/B0FM3V8X29) [**OcePor 100 Sheets Black Cardstock 11 x 17 65lb/180gsm Black Card Stock Thick Card Stock Paper Heavy Cardstock Paper for Printer Resume Scrapbooks Art Crafts Business Cards**OcePor**$22.09**227 rev12mo ago](https://www.amazon.com/dp/B0FHKL684X) [**Hygloss White Cardstock - 11x17-Inch 50 Sheets 65 lb/ 176 gsm Fade-Resistant Acid-Free Color Card Stock Paper**Hygloss**$18.07**242 rev1y ago](https://www.amazon.com/dp/B0DYG2Q4YT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus**Aidunmis**$9.89**4.6★**▲ 267%**](https://www.amazon.com/dp/B0GK1S1SDQ) [**120 Sheets White Cardstock Paper Large Cardstock 11x17 200 GSM Legal Printer Paper 11x17 Legal Size Paper Cardstock White for Printer Card Stock Paper for Invitations DIY Crafts Posters Menus**Aidunmis**$24.01**4.6★**▲ 265%**](https://www.amazon.com/dp/B0GK29CFBH) [**Large 11 x 17 Tabloid Size Sheets The 11 x 17 format provides extra space for posters flyers menus presentation charts classroom materials and large-format prints. (25)**Desktop Publishing Supplies**$12.86**5.0★**▲ 199%**](https://www.amazon.com/dp/B0CF34NHM2) [**OcePor 100 Sheets Black Cardstock 11 x 17 65lb/180gsm Black Card Stock Thick Card Stock Paper Heavy Cardstock Paper for Printer Resume Scrapbooks Art Crafts Business Cards**OcePor**$22.09**4.7★**▲ 151%**](https://www.amazon.com/dp/B0FHKL684X) [**11x17 Cardstock Cream Goefun 110 lb Extra Thick Cardstock Ivory Large Heavy Weight Cover Card Stock for Printer Poster Menus Brochures Catalogues Tabloids Invitations 100 Pack**Goefun**$38.02**4.6★**▲ 120%**](https://www.amazon.com/dp/B0FM3V8X29)
**~~View all trending →~~**
## **What buyers say about 11x17 cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**27%
*“Best paper for cards”*
**Quality-Overall**20%
*“Good quality and versatile cardstock”*
**Value For Money**9%
*“Price was affordable”*
**Color**5%
*“The bright white color is vibrant”*
**Advertised Vs Actual Product**4%
*“Just as described”*
**Print Quality**4%
*“ultra-smooth finish that makes digital color prints look sharp”*
**Weight Heavy**4%
*“Its heavy duty”*
**Size-Overall**3%
*“Exactly the size”*
**Safety Standards**3%
*“safe”*
**Functionality-Overall**3%
*“It worked smoothly in the copier”*
### **What buyers complain about **
**Strength**12%
*“Still flimsy”*
**Paper Quality**11%
*“Paper is cheap”*
**Quality-Overall**9%
*“Is not quality”*
**Paper Compatibility**9%
*“NOT 110lb paper”*
**Size-Overall**6%
*“Too small”*
**Thickness**5%
*“Not the thickness that claims”*
**Weight Heavy**4%
*“Not the stated weight”*
**Color**3%
*“Colors shown arent accurate”*
**Smudge Resistance**3%
*“It starts smudging if you do continuous”*
**Thin**3%
*“Its thinner than 90 lb”*
### **Top return reasons **
**Size-Overall**31%
**Paper Quality**19%
**Thin**7%
**Advertised Vs Actual Product**6%
**Color**5%
**Thickness**5%
**Compatibility-Overall**3%
**Value For Money**3%
**Weight Heavy**3%
**Paper Compatibility**2%
## **Common questions**
- **Is 11x17 cardstock profitable to sell on Amazon United States?**
- The niche generates $244K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the 11x17 cardstock niche?**
- 14 brands and 70 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in 11x17 cardstock?**
- Top complaints mined from reviews: Strength, Paper Quality, Quality-Overall. The return rate is 1.4%.
- **When does demand for 11x17 cardstock peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 11x17 cardstock niche?**
- Listings span $9.84–$38.73; the average listing price is $23.51 (sweet spot $15–$100). The average incumbent carries 446 reviews — the moat a new listing must climb.
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