---
title: "10mm Safety Eyes — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/10mm-safety-eyes"
last_updated: "2026-08-07T23:30:27.756Z"
locale: en
meta:
description: "Niche score 34/100 · $56K/yr market · 46K searches/yr · $7.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $56K/yr market · 46K searches/yr · $7.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "10mm Safety Eyes — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **10mm safety eyes**
**Skip it**
Prices mostly outside the sweet spot ($5.16–$12.79) — this niche doesn't clear our bar today.
Market size 14Growth 22Conversion 97Competition 6Returns 97Price range 0Avg price 21Brand share 9Review moat 50Quality gap 35
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,481.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.69**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$56K**
$56K/yr · 46K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$5.16–$12.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 10mm safety eyes is a $56K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **10mm safety eyes market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$46K–$62K**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **317 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- XKDOUS59% - UPINS25% - TOAOB THE ONE AND ONLY BABY5% - RuWfpz4% - MUCUNNIA4% - L-Lweik4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
1K750Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/10mm-safety-eyes/trend)
## **Top 10mm safety eyes search terms**
- **10mm safety eyes**23K/yr-11.7%4.6% conv. - **10 mm safety eyes**14K/yr-0.8%6.4% conv. - **safety eyes 10mm**5K/yr-1.9%4.0% conv. - **10mm safety eyes for amigurumi**4K/yr-2.0%2.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/10mm-safety-eyes/search-terms)
## **Top 10mm safety eyes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$17K45%$25K60%$33K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [2**UPINS 600pcs 10mm Black Safety Eyes with Washers for Amigurumi Crochet Doll**UPINS**$8.07**4.7★710 rev](https://www.amazon.com/dp/B0CW64Q2MC) [3**UPINS 120PCS Plastic Safety Crochet Eyes Bulk with 120PCS Washers for Crochet Crafts (0.4Inch/10mm)**UPINS**$6.02**4.7★4,763 rev](https://www.amazon.com/dp/B08Y5Q2KJX) [4**TOAOB 120pcs Glitter Plastic Safety Eyes 10mm Crafts Doll Eyes 10 Colors Half Round Craft Crochet Eyes with Washers for Stuffed Animals Amigurumis Bears Dolls Making**TOAOB THE ONE AND ONLY BABY**$9.06**4.4★304 rev](https://www.amazon.com/dp/B087CLQJVQ) [5**Safety Eyes for Amigurumi Crochet 10mm 3/8 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button**RuWfpz**$6.95**4.6★1,278 rev](https://www.amazon.com/dp/B0C5T55VJF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUCUNNIA 60pcs 10mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Plush Animal Halloween Decorations(6 Colors)**MUCUNNIA**$12.79**1,291 rev1y ago](https://www.amazon.com/dp/B0F9FBC8DF) [**L-LWEIK 320pcs 10mm Safety Eyes for Amigurumi Black Plastic Crochet Eyes for Animals with Washers Craft Doll Eyes for Crocheting Stuffed Animal Eyes for DIY Crafts Plush Doll Making Supplies**L-Lweik**$5.76**299 rev2y ago](https://www.amazon.com/dp/B0D8Y91Z87) [**UPINS 600pcs 10mm Black Safety Eyes with Washers for Amigurumi Crochet Doll**UPINS**$8.07**710 rev2y ago](https://www.amazon.com/dp/B0CW64Q2MC) [**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**1,725 rev2y ago](https://www.amazon.com/dp/B0CRYZTN3K) [**Safety Eyes for Amigurumi Crochet 10mm 3/8 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button**RuWfpz**$6.95**1,278 rev3y ago](https://www.amazon.com/dp/B0C5T55VJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 106%**](https://www.amazon.com/dp/B0CRYZTN3K) [**MUCUNNIA 60pcs 10mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Plush Animal Halloween Decorations(6 Colors)**MUCUNNIA**$12.79**4.2★**▲ 37%**](https://www.amazon.com/dp/B0F9FBC8DF) [**UPINS 120PCS Plastic Safety Crochet Eyes Bulk with 120PCS Washers for Crochet Crafts (0.4Inch/10mm)**UPINS**$6.02**4.7★**— 2%**](https://www.amazon.com/dp/B08Y5Q2KJX) [**UPINS 600pcs 10mm Black Safety Eyes with Washers for Amigurumi Crochet Doll**UPINS**$8.07**4.7★**▼ 44%**](https://www.amazon.com/dp/B0CW64Q2MC) [**Safety Eyes for Amigurumi Crochet 10mm 3/8 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button**RuWfpz**$6.95**4.6★**▼ 53%**](https://www.amazon.com/dp/B0C5T55VJF)
**~~View all trending →~~**
## **What buyers say about 10mm safety eyes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Perfect size”*
**Quality-Overall**14%
*“The quality of the safety eyes was fine”*
**Ease Of Use**11%
*“Easy to use”*
**Advertised Vs Actual Product**11%
*“Exactly as described”*
**Value For Money**8%
*“Worth the price”*
**Durability**7%
*“Super easy and durable”*
**Design-Overall**5%
*“i was able to add adorable eyes to my projects”*
**Safety Standards**4%
*“Great safety eyes”*
**Security**3%
*“Look good and feel very secure”*
**Material Quality**2%
*“They are made out of plastic”*
### **What buyers complain about **
**Size-Overall**27%
*“Small washers”*
**Quality-Overall**17%
*“Poor quality”*
**Material Quality**8%
*“So these are not good for thicker fabrics”*
**Ease Of Use**7%
*“it was kind of hard to understand how to fasten them/put them on”*
**Locking Mechanism**7%
*“Theres nothing for the backing to latch on to”*
**Functionality-Overall**6%
*“Backings dont work”*
**Smell**6%
*“The inside of the package did stink a little though”*
**Value For Money**3%
*“Waste of money”*
**Safety Standards**3%
*“Not very safe”*
**Assembly/Installation**2%
*“hard to hold while installing”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Safety Standards**4%
**Defective Material/Parts**4%
**Value For Money**4%
**Quality-Overall**3%
**Material Quality**2%
**Scratch Resistance**2%
**Assembly/Installation**1%
## **Common questions**
- **Is 10mm safety eyes profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 7 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the 10mm safety eyes niche?**
- 6 brands and 7 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in 10mm safety eyes?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.6%.
- **When does demand for 10mm safety eyes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 10mm safety eyes niche?**
- Listings span $5.16–$12.79; the average listing price is $7.69 (sweet spot $15–$100). The average incumbent carries 1,481 reviews — the moat a new listing must climb.
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