---
title: "Wr51x10055 — $212K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/wr51x10055"
last_updated: "2026-08-09T05:19:49.607Z"
locale: en
meta:
description: "Niche score 52/100 · $212K/yr market · 48K searches/yr. A concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $212K/yr market · 48K searches/yr. A concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wr51x10055 — $212K/yr Amazon US Niche (2026) - Flapen"
---
# **wr51x10055**
**Worth a look**
Shows searches that convert (17.7% search→purchase), but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list.
Market size 41Growth 61Conversion 99Competition 8Returns 53Price range 94Avg price 95Brand share 9Review moat 64Quality gap 67
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$25.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.94–$78.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****923.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+37.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$212K**
$212K/yr · 48K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, wr51x10055 is a $212K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wr51x10055 market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$201K–$252K**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- AMI PARTS53% - BlueStars16% - Romalon13% - SUMNEW9% - M Motico6% - GE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +37.4% search growth over the last 90 days.
1K750Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/appliances/wr51x10055/trend)
## **Top wr51x10055 search terms**
- **wr51x10055**23K/yr+42.9%20.6% conv. - **wr51x10055 defrost heater**10K/yr+25.8%20.2% conv. - **ge refrigerator defrost heater kit**5K/yr+10.9%6.1% conv. - **refrigerator defrost heater**4K/yr+47.7%1.6% conv. - **ge defrost heater**3K/yr+78.1%13.1% conv. - **defrost heater for ge refrigerator**3K/yr+39.6%8.7% conv. [**All search terms **](https://flapen.com/research/us/appliances/wr51x10055/search-terms)
## **Top wr51x10055 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$32K30%$64K45%$96K60%$127K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMI PARTS WR51X10055 Refrigerator Defrost Heater Kit**AMI PARTS**$16.90**4.4★2,165 rev](https://www.amazon.com/dp/B07TP267QR) [2**Upgraded WR51X10055 Refrigerator Defrost Heater Kit Temperature Sensor WR55X10025 High Limit Thermostat WR50X10068 Fit for GE General Electric Kenmore by Romalon**Romalon**$15.72**4.4★655 rev](https://www.amazon.com/dp/B083NTNGQS) [3**BlueStars Upgraded WR51X10055 Refrigerator Defrost Heater Replacement - with METAL SHIELD - Compatible with G.E & Kenmore Refrigerators - Replaces AP3183311 914088 AH303781 EA303781**BlueStars**$13.94**4.2★1,229 rev](https://www.amazon.com/dp/B07BTBBVPZ) [4**Wr51x10055 Refrigerator Defrost Kit Compatible with Ge Replaces Wr51x10030**SUMNEW**$17.12**4.2★1,992 rev](https://www.amazon.com/dp/B07T8Z1LZQ) [5**GE Appliances WR51X10055 Refrigerator Defrost Heater**GE**$78.09**4.6★629 rev](https://www.amazon.com/dp/B003BIGDIG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M Motico WR51X10055 Refrigerator Defrost Heater Kit WR55X10025 Refrigerator Temperature Sensor WR50X10068 Defrost Thermostat Compatible with General Electric Hotpoint Refrigerators**M Motico**$27.95**154 rev3y ago](https://www.amazon.com/dp/B0BQ3G7ZZD) [**WR51X10055 Refrigerator Defrost Heater Kit WR55X10025 Temperature Sensor WR50X10068 Defrost Thermostat Replacement for General Electric Hotpoint Refrigerators Replaces WR51X10030**M Motico**$15.38**154 rev4y ago](https://www.amazon.com/dp/B09W4XBSTN) [**Upgraded WR51X10055 Refrigerator Defrost Heater Kit Temperature Sensor WR55X10025 High Limit Thermostat WR50X10068 Fit for GE General Electric Kenmore by Romalon**Romalon**$15.72**655 rev6y ago](https://www.amazon.com/dp/B083NTNGQS) [**BlueStars WR51X10055 Refrigerator Defrost Heater WR55X10025 Temperature Sensor and WR50X10068 Defrost Thermostat Replacement - Compatible with GE Hotpoint Refrigerators**BlueStars**$16.20**410 rev6y ago](https://www.amazon.com/dp/B07WFMKCZ6) [**AMI PARTS WR51X10055 Refrigerator Defrost Heater Kit**AMI PARTS**$16.90**2,165 rev7y ago](https://www.amazon.com/dp/B07TP267QR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BlueStars WR51X10055 Refrigerator Defrost Heater WR55X10025 Temperature Sensor and WR50X10068 Defrost Thermostat Replacement - Compatible with GE Hotpoint Refrigerators**BlueStars**$16.20**4.4★**▲ 29%**](https://www.amazon.com/dp/B07WFMKCZ6) [**M Motico WR51X10055 Refrigerator Defrost Heater Kit WR55X10025 Refrigerator Temperature Sensor WR50X10068 Defrost Thermostat Compatible with General Electric Hotpoint Refrigerators**M Motico**$27.95**4.3★**▲ 27%**](https://www.amazon.com/dp/B0BQ3G7ZZD) [**Upgraded WR51X10055 Refrigerator Defrost Heater Kit Temperature Sensor WR55X10025 High Limit Thermostat WR50X10068 Fit for GE General Electric Kenmore by Romalon**Romalon**$15.72**4.4★**▲ 24%**](https://www.amazon.com/dp/B083NTNGQS) [**WR51X10055 Refrigerator Defrost Heater Kit WR55X10025 Temperature Sensor WR50X10068 Defrost Thermostat Replacement for General Electric Hotpoint Refrigerators Replaces WR51X10030**M Motico**$15.38**4.3★**▲ 15%**](https://www.amazon.com/dp/B09W4XBSTN) [**BlueStars Upgraded WR51X10055 Refrigerator Defrost Heater Replacement - with METAL SHIELD - Compatible with G.E & Kenmore Refrigerators - Replaces AP3183311 914088 AH303781 EA303781**BlueStars**$13.94**4.2★**— 10%**](https://www.amazon.com/dp/B07BTBBVPZ)
**~~View all trending →~~**
## **What buyers say about wr51x10055**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality food”*
**Size-Overall**16%
*“Perfect fit”*
**Advertised Vs Actual Product**16%
*“Works as advertised”*
**Value For Money**14%
*“Great deal”*
**Durability**6%
*“9 months in, still works great”*
**Heating**6%
*“The heater did its job@”*
**Ease Of Use**6%
*“Its an easy”*
**Maintenance And Repair**5%
*“Great replacement”*
**Functionality-Overall**2%
*“Other than that part worked”*
**Product Condition**2%
*“Works like new”*
### **What buyers complain about **
**Durability**35%
*“Did not last”*
**Heating**19%
*“it came with broken heat glass”*
**Quality-Overall**10%
*“Poor Quality: It Lasted About Ten Months”*
**Compatibility-Overall**7%
*“compatibility issues”*
**Defective Material/Parts**5%
*“Box hit, ripped, open; This is a delicate glass part and is not carefully treated”*
**Mounting**4%
*“Had to rebend the mounting tabs”*
**Functionality-Overall**4%
*“Didnt work”*
**Maintenance And Repair**3%
*“led to more food spoiling while waiting to finish the repair”*
**Natural Resource Wastage**2%
*“led to more food spoiling while waiting to finish the repair”*
**Rusts/Corrodes**1%
*“cracks the glass or corrodes the terminals”*
### **Top return reasons **
**Size-Overall**28%
**Defective Material/Parts**21%
**Compatibility-Overall**11%
**Functionality-Overall**9%
**Heating**8%
**Advertised Vs Actual Product**7%
**Value For Money**4%
**Durability**2%
**Maintenance And Repair**2%
**Temperature Control**1%
## **Common questions**
- **Is wr51x10055 profitable to sell on Amazon United States?**
- The niche generates $212K/yr across 8 tracked products. 90-day search growth is +37.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the wr51x10055 niche?**
- 6 brands and 19 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in wr51x10055?**
- Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 2.9%.
- **When does demand for wr51x10055 peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the wr51x10055 niche?**
- Listings span $13.94–$78.09; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.
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