---
title: "Wpw10503278 — $175K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/wpw10503278"
last_updated: "2026-08-09T11:07:10.402Z"
locale: en
meta:
  description: "Niche score 42/100 · $175K/yr market · 26K searches/yr · $53.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $175K/yr market · 26K searches/yr · $53.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Wpw10503278 — $175K/yr Amazon US Niche (2026) - Flapen"
---

# **wpw10503278**

**Skip it**

A concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 36Conversion 95Competition 4Returns 35Price range 68Avg price 92Brand share 13Review moat 86Quality gap 42

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$53.77**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****289.57**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$20.38–$137.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$175K**

$175K/yr · 26K searches

**Growth**

**Okay****+8.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****95%**

top-5 click share — a locked-up shelf

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, wpw10503278 is a $175K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.

Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **wpw10503278 market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**3K–4K**</dd><dd>avg 500–750/product</dd>

<dt>**Revenue / yr**</dt><dd>**$161K–$215K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**12.3%**</dd>

<dt>**Avg BSR**</dt><dd>**#2,113**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**71%**</dd>

<dt>**Sponsored**</dt><dd>**100%**</dd>

<dt>**Out of stock**</dt><dd>**6.6%**</dd>

<dt>**Avg brand age**</dt><dd>**37 months**</dd>

<dt>**Avg seller age**</dt><dd>**204 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**95%**

Top 20: 100%

**Top-5 click share**

**95%**

Top 20: 100%

**Open market**

**2%**

- WERLAHO40% - Fast Craft31% - FBULWSEC10% - folosem9% - Whirlpool4% - AMI PARTS3% - Open — no brand owns it (1 brand, 2%)

## **Demand & seasonality**

Weekly Amazon search volume, last 108 weeks — +8.7% search growth over the last 90 days.

600400Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

[**Open Trend **](https://flapen.com/research/us/appliances/wpw10503278/trend)

## **Top wpw10503278 search terms**

- **wpw10503278**12K/yr+23.9%13.3% conv. - **whirlpool refrigerator control board**9K/yr+4.5%0.2% conv. - **whirlpool fridge circuit board**2K/yr-20.5%0.2% conv. - **w10503278**3K/yr+5.0%14.7% conv. [**All search terms **](https://flapen.com/research/us/appliances/wpw10503278/search-terms)

## **Top wpw10503278 products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$17K20%$35K30%$52K40%$70K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Upgraded W10503278 Refrigerator Control JAZZ Board M+ for Whirlpool for Maytag WPW10503278 12868513 12784415 W10165748 1 YEAR WARRANTY](https://m.media-amazon.com/images/I/41fAwmvBcdL.jpg)**Upgraded W10503278 Refrigerator Control JAZZ Board M+ for Whirlpool for Maytag WPW10503278 12868513 12784415 W10165748 1 YEAR WARRANTY**WERLAHO**$24.93**4.2★263 rev](https://www.amazon.com/dp/B09CPMD3R7) [2![US-Based Merchant - W10503278 Factory Upgraded OEM P/N WPW10503278 Jazz Control Board for Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Kenmore W10165748 67006740 8208187](https://m.media-amazon.com/images/I/41H25-YSsPL.jpg)**US-Based Merchant - W10503278 Factory Upgraded OEM P/N WPW10503278 Jazz Control Board for Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Kenmore W10165748 67006740 8208187**Fast Craft**$30.88**4.6★1,637 rev](https://www.amazon.com/dp/B07CWG3T5Y) [3![WPW10503278 Refrigerator Electronic (Jazz) Control Board - Compatible with Whirlpool Maytag KitchenAid Kenmore Amana I-kea Inglis Jenn-Air - Replaces W10165748 12784415V 8208187 & More](https://m.media-amazon.com/images/I/4116QD1fQzL.jpg)**WPW10503278 Refrigerator Electronic (Jazz) Control Board - Compatible with Whirlpool Maytag KitchenAid Kenmore Amana I-kea Inglis Jenn-Air - Replaces W10165748 12784415V 8208187 & More**FBULWSEC**$24.96**4.5★13 rev](https://www.amazon.com/dp/B0C339ZRSJ) [4![W10503278 Refrigerator Electronic Control JAZZ Board M+ for Whirlpool Kenmore WPW10503278 12784415 W10503278 AP6022400 12002339](https://m.media-amazon.com/images/I/51kaSJrpgHL.jpg)**W10503278 Refrigerator Electronic Control JAZZ Board M+ for Whirlpool Kenmore WPW10503278 12784415 W10503278 AP6022400 12002339**folosem**$26.21**4.7★70 rev](https://www.amazon.com/dp/B0C338SW92) [5![Whirlpool WPW10503278 Genuine OEM Refrigerator Main Control Board Replacement Part - Replaces W10165748 8208187 12784415 and more](https://m.media-amazon.com/images/I/41gh2PMO8yL.jpg)**Whirlpool WPW10503278 Genuine OEM Refrigerator Main Control Board Replacement Part - Replaces W10165748 8208187 12784415 and more**Whirlpool**$111.29**4.2★32 rev](https://www.amazon.com/dp/B072YV9JP4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OEM Replacement for Whirlpool Refrigerator Control W10811363](https://m.media-amazon.com/images/I/41TobK50iHL.jpg)**OEM Replacement for Whirlpool Refrigerator Control W10811363**Generic**$137.73**0 rev10mo ago](https://www.amazon.com/dp/B0FP9B4B1G) [![Upgraded WPW10503278 Refrigerator JAZZ Control Board Fit for Whirlpool Refrigerator by AMI PARTS - Suitable for Major Brands](https://m.media-amazon.com/images/I/51wi9OZN7ML.jpg)**Upgraded WPW10503278 Refrigerator JAZZ Control Board Fit for Whirlpool Refrigerator by AMI PARTS - Suitable for Major Brands**AMI PARTS**$20.38**12 rev1y ago](https://www.amazon.com/dp/B0FC66T5LR) [![WPW10503278 Refrigerator Electronic (Jazz) Control Board - Compatible with Whirlpool Maytag KitchenAid Kenmore Amana I-kea Inglis Jenn-Air - Replaces W10165748 12784415V 8208187 & More](https://m.media-amazon.com/images/I/4116QD1fQzL.jpg)**WPW10503278 Refrigerator Electronic (Jazz) Control Board - Compatible with Whirlpool Maytag KitchenAid Kenmore Amana I-kea Inglis Jenn-Air - Replaces W10165748 12784415V 8208187 & More**FBULWSEC**$24.96**13 rev3y ago](https://www.amazon.com/dp/B0C339ZRSJ) [![W10503278 Refrigerator Electronic Control JAZZ Board M+ for Whirlpool Kenmore WPW10503278 12784415 W10503278 AP6022400 12002339](https://m.media-amazon.com/images/I/51kaSJrpgHL.jpg)**W10503278 Refrigerator Electronic Control JAZZ Board M+ for Whirlpool Kenmore WPW10503278 12784415 W10503278 AP6022400 12002339**folosem**$26.21**70 rev3y ago](https://www.amazon.com/dp/B0C338SW92) [![Upgraded W10503278 Refrigerator Control JAZZ Board M+ for Whirlpool for Maytag WPW10503278 12868513 12784415 W10165748 1 YEAR WARRANTY](https://m.media-amazon.com/images/I/41fAwmvBcdL.jpg)**Upgraded W10503278 Refrigerator Control JAZZ Board M+ for Whirlpool for Maytag WPW10503278 12868513 12784415 W10165748 1 YEAR WARRANTY**WERLAHO**$24.93**263 rev4y ago](https://www.amazon.com/dp/B09CPMD3R7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OEM Replacement for Whirlpool Refrigerator Control W10811363](https://m.media-amazon.com/images/I/41TobK50iHL.jpg)**OEM Replacement for Whirlpool Refrigerator Control W10811363**Generic**$137.73**0.0★**▲ 244%**](https://www.amazon.com/dp/B0FP9B4B1G) [![WPW10503278 Refrigerator Electronic (Jazz) Control Board - Compatible with Whirlpool Maytag KitchenAid Kenmore Amana I-kea Inglis Jenn-Air - Replaces W10165748 12784415V 8208187 & More](https://m.media-amazon.com/images/I/4116QD1fQzL.jpg)**WPW10503278 Refrigerator Electronic (Jazz) Control Board - Compatible with Whirlpool Maytag KitchenAid Kenmore Amana I-kea Inglis Jenn-Air - Replaces W10165748 12784415V 8208187 & More**FBULWSEC**$24.96**4.5★**▲ 57%**](https://www.amazon.com/dp/B0C339ZRSJ) [![US-Based Merchant - W10503278 Factory Upgraded OEM P/N WPW10503278 Jazz Control Board for Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Kenmore W10165748 67006740 8208187](https://m.media-amazon.com/images/I/41H25-YSsPL.jpg)**US-Based Merchant - W10503278 Factory Upgraded OEM P/N WPW10503278 Jazz Control Board for Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Kenmore W10165748 67006740 8208187**Fast Craft**$30.88**4.6★**— 9%**](https://www.amazon.com/dp/B07CWG3T5Y) [![Upgraded W10503278 Refrigerator Control JAZZ Board M+ for Whirlpool for Maytag WPW10503278 12868513 12784415 W10165748 1 YEAR WARRANTY](https://m.media-amazon.com/images/I/41fAwmvBcdL.jpg)**Upgraded W10503278 Refrigerator Control JAZZ Board M+ for Whirlpool for Maytag WPW10503278 12868513 12784415 W10165748 1 YEAR WARRANTY**WERLAHO**$24.93**4.2★**— 5%**](https://www.amazon.com/dp/B09CPMD3R7) [![Whirlpool WPW10503278 Genuine OEM Refrigerator Main Control Board Replacement Part - Replaces W10165748 8208187 12784415 and more](https://m.media-amazon.com/images/I/41gh2PMO8yL.jpg)**Whirlpool WPW10503278 Genuine OEM Refrigerator Main Control Board Replacement Part - Replaces W10165748 8208187 12784415 and more**Whirlpool**$111.29**4.2★**— 2%**](https://www.amazon.com/dp/B072YV9JP4)

**~~View all trending →~~**

## **What buyers say about wpw10503278**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“Quality”*

**Ease Of Use**19%

*“It's easy”*

**Compatibility-Overall**13%

*“It is compatible”*

**Size-Overall**13%

*“Perfect and fit my fridge and got it right back up and running”*

**Maintenance And Repair**6%

*“Easy to replace”*

**Functionality-Overall**6%

*“It worked”*

**Instructions/User Manual/Troubleshooting**6%

*“the instructions were clear”*

### **What buyers complain about **

**Instructions/User Manual/Troubleshooting**25%

*“because it did not come with instructions”*

**Product Condition**25%

*“The item received is not new”*

**Defective Material/Parts**13%

*“Replacement part worked”*

**Touch/Button Controls**13%

*“Bought for a GB9FHDXWQ01 which had buttons that became unresponsive”*

### **Top return reasons **

**Functionality-Overall**28%

**Compatibility-Overall**18%

**Defective Material/Parts**16%

**Size-Overall**10%

**Maintenance And Repair**5%

**Touch/Button Controls**4%

**Value For Money**3%

**Advertised Vs Actual Product**3%

**Temperature Control**2%

**Adhesion/Stickiness**2%

## **Common questions**

<dl>

<dt>**Is wpw10503278 profitable to sell on Amazon United States?**</dt><dd>The niche generates $175K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (42/100).</dd>

<dt>**How competitive is the wpw10503278 niche?**</dt><dd>7 brands and 14 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.</dd>

<dt>**What do buyers complain about in wpw10503278?**</dt><dd>Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Product Condition, Defective Material/Parts. The return rate is 4.2%.</dd>

<dt>**When does demand for wpw10503278 peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.4× the quietest.</dd>

<dt>**What does it cost to enter the wpw10503278 niche?**</dt><dd>Listings span $20.38–$137.73; the average listing price is $53.77 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.</dd>

</dl>

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