---
title: "Wpw10348269 — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/wpw10348269"
last_updated: "2026-08-09T05:14:32.412Z"
locale: en
meta:
  description: "Niche score 37/100 · $53K/yr market · 16K searches/yr · $25.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $53K/yr market · 16K searches/yr · $25.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Wpw10348269 — $53K/yr Amazon US Niche (2026) - Flapen"
---

# **wpw10348269**

**Skip it**

A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 26Conversion 96Competition 8Returns 10Price range 95Avg price 95Brand share 15Review moat 90Quality gap 37

**Conversion**

**Incredible****13.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$25.05**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.43–$28.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****201.63**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$53K**

$53K/yr · 16K searches

**Returns**

**Bad****9.3%**

return rate — above 5% kills the launch gate

**Competition**

**Bad****90%**

top-5 click share — a locked-up shelf

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

According to Flapen's Amazon United States niche tracking, wpw10348269 is a $53K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 37/100.

Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **wpw10348269 market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**3K–3K**</dd><dd>avg 250–500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$63K–$75K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**13.7%**</dd>

<dt>**Avg BSR**</dt><dd>**#320**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**88%**</dd>

<dt>**Out of stock**</dt><dd>**3.9%**</dd>

<dt>**Avg brand age**</dt><dd>**43 months**</dd>

<dt>**Avg seller age**</dt><dd>**208 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▼falling

**Sellers**

**9**

**Top-5 brand share**

**94%**

Top 20: 100%

**Top-5 click share**

**90%**

Top 20: 100%

**Open market**

**3%**

- AMI PARTS48% - LinkEZ24% - MIFLUS10% - NEBOO9% - VNAF934% - Bakaoof3% - Open — no brand owns it (1 brand, 3%)

## **Demand & seasonality**

Weekly Amazon search volume, last 107 weeks — +0.5% search growth over the last 90 days.

450350Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

[**Open Trend **](https://flapen.com/research/us/appliances/wpw10348269/trend)

## **Top wpw10348269 products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$8K30%$16K45%$24K60%$32K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![W10348269 Dishwasher Drain Pump Fit for Ken-more Whirl-pool may-tag](https://m.media-amazon.com/images/I/41ZTWfhw2DL.jpg)**W10348269 Dishwasher Drain Pump Fit for Ken-more Whirl-pool may-tag**AMI PARTS**$25.19**4.5★184 rev](https://www.amazon.com/dp/B0CH3CC9GZ) [2![OEM DW Pump W10348269](https://m.media-amazon.com/images/I/41c2CKqmfhL.jpg)**OEM DW Pump W10348269**LinkEZ**$28.64**4.6★547 rev](https://www.amazon.com/dp/B08P2GPM2K) [3![W10348269 W10084573 Dishwasher Drain Pump Compatible for Whirl-pool Ken-more WPW10348269VP W10348269 W10158351 8565839 8558995 661662 EAP11753379 PS11753379 AP6020066 2813258 Dishwasher-by MIFLUS](https://m.media-amazon.com/images/I/41SN1I9U8EL.jpg)**W10348269 W10084573 Dishwasher Drain Pump Compatible for Whirl-pool Ken-more WPW10348269VP W10348269 W10158351 8565839 8558995 661662 EAP11753379 PS11753379 AP6020066 2813258 Dishwasher-by MIFLUS**MIFLUS**$24.42**4.9★23 rev](https://www.amazon.com/dp/B0FDFZ6236) [4![OEM Dishwasher Pump W10876537 W10348269](https://m.media-amazon.com/images/I/41TKE5Y7dmL.jpg)**OEM Dishwasher Pump W10876537 W10348269**LinkEZ**$28.77**4.6★726 rev](https://www.amazon.com/dp/B084H3NH1V) [5![W10348269 for Whirlpool Kenmore Dishwasher Drain Pump W10348269 AP6020066 PS11753379 W10084573 661662 8558995 8565839 W10158351 WPW10348269VP](https://m.media-amazon.com/images/I/41MsIGv1wOL.jpg)**W10348269 for Whirlpool Kenmore Dishwasher Drain Pump W10348269 AP6020066 PS11753379 W10084573 661662 8558995 8565839 W10158351 WPW10348269VP**NEBOO**$18.43**4.5★17 rev](https://www.amazon.com/dp/B07D52DSVH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![W10348269 W10084573 Dishwasher Drain Pump Compatible for Whirl-pool Ken-more WPW10348269VP W10348269 W10158351 8565839 8558995 661662 EAP11753379 PS11753379 AP6020066 2813258 Dishwasher-by MIFLUS](https://m.media-amazon.com/images/I/41SN1I9U8EL.jpg)**W10348269 W10084573 Dishwasher Drain Pump Compatible for Whirl-pool Ken-more WPW10348269VP W10348269 W10158351 8565839 8558995 661662 EAP11753379 PS11753379 AP6020066 2813258 Dishwasher-by MIFLUS**MIFLUS**$24.42**23 rev1y ago](https://www.amazon.com/dp/B0FDFZ6236) [![VNAF93 W10348269 WPW10348269 Dishwasher Drain Pump for Whirlpool Kenmore](https://m.media-amazon.com/images/I/41YdzaIAfmL.jpg)**VNAF93 W10348269 WPW10348269 Dishwasher Drain Pump for Whirlpool Kenmore**VNAF93**$24.10**18 rev1y ago](https://www.amazon.com/dp/B0F13KVDN9) [![W10348269 Dishwasher Drain Pump Assembly Compatible with Whirl-pool May-tag Replaces WPW10348269 W10084573 AP6020066 W10348269 661662 8558995 WPW10348269VP W10158351](https://m.media-amazon.com/images/I/31ClXrlhHCL.jpg)**W10348269 Dishwasher Drain Pump Assembly Compatible with Whirl-pool May-tag Replaces WPW10348269 W10084573 AP6020066 W10348269 661662 8558995 WPW10348269VP W10158351**Bakaoof**$25.01**18 rev1y ago](https://www.amazon.com/dp/B0DXPSPS31) [![W10724439 W10876537 W10348269 Dishwasher Drain Pump for Whirl-pool](https://m.media-amazon.com/images/I/41laA-NqdbL.jpg)**W10724439 W10876537 W10348269 Dishwasher Drain Pump for Whirl-pool**TOMOON**$25.87**80 rev1y ago](https://www.amazon.com/dp/B0DSVJFKWK) [![W10348269 Dishwasher Drain Pump Fit for Ken-more Whirl-pool may-tag](https://m.media-amazon.com/images/I/41ZTWfhw2DL.jpg)**W10348269 Dishwasher Drain Pump Fit for Ken-more Whirl-pool may-tag**AMI PARTS**$25.19**184 rev2y ago](https://www.amazon.com/dp/B0CH3CC9GZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OEM Dishwasher Pump W10876537 W10348269](https://m.media-amazon.com/images/I/41TKE5Y7dmL.jpg)**OEM Dishwasher Pump W10876537 W10348269**LinkEZ**$28.77**4.6★**▲ 85%**](https://www.amazon.com/dp/B084H3NH1V) [![W10348269 for Whirlpool Kenmore Dishwasher Drain Pump W10348269 AP6020066 PS11753379 W10084573 661662 8558995 8565839 W10158351 WPW10348269VP](https://m.media-amazon.com/images/I/41MsIGv1wOL.jpg)**W10348269 for Whirlpool Kenmore Dishwasher Drain Pump W10348269 AP6020066 PS11753379 W10084573 661662 8558995 8565839 W10158351 WPW10348269VP**NEBOO**$18.43**4.5★**▲ 50%**](https://www.amazon.com/dp/B07D52DSVH) [![VNAF93 W10348269 WPW10348269 Dishwasher Drain Pump for Whirlpool Kenmore](https://m.media-amazon.com/images/I/41YdzaIAfmL.jpg)**VNAF93 W10348269 WPW10348269 Dishwasher Drain Pump for Whirlpool Kenmore**VNAF93**$24.10**3.7★**▲ 26%**](https://www.amazon.com/dp/B0F13KVDN9) [![W10348269 W10084573 Dishwasher Drain Pump Compatible for Whirl-pool Ken-more WPW10348269VP W10348269 W10158351 8565839 8558995 661662 EAP11753379 PS11753379 AP6020066 2813258 Dishwasher-by MIFLUS](https://m.media-amazon.com/images/I/41SN1I9U8EL.jpg)**W10348269 W10084573 Dishwasher Drain Pump Compatible for Whirl-pool Ken-more WPW10348269VP W10348269 W10158351 8565839 8558995 661662 EAP11753379 PS11753379 AP6020066 2813258 Dishwasher-by MIFLUS**MIFLUS**$24.42**4.9★**▲ 23%**](https://www.amazon.com/dp/B0FDFZ6236) [![W10348269 Dishwasher Drain Pump Assembly Compatible with Whirl-pool May-tag Replaces WPW10348269 W10084573 AP6020066 W10348269 661662 8558995 WPW10348269VP W10158351](https://m.media-amazon.com/images/I/31ClXrlhHCL.jpg)**W10348269 Dishwasher Drain Pump Assembly Compatible with Whirl-pool May-tag Replaces WPW10348269 W10084573 AP6020066 W10348269 661662 8558995 WPW10348269VP W10158351**Bakaoof**$25.01**5.0★**▲ 18%**](https://www.amazon.com/dp/B0DXPSPS31)

**~~View all trending →~~**

## **What buyers say about wpw10348269**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**31%

*“Fit perfect”*

**Advertised Vs Actual Product**16%

*“Works as described”*

**Ease Of Use**13%

*“So it was an easy job”*

**Quality-Overall**11%

*“This drain pump appears to be quality construction”*

**Value For Money**8%

*“Same as OEM, great price”*

**Noise Level**7%

*“Was quiet like the factory pump on my Maytag dishwasher”*

**Durability**4%

*“so I would say it is a very durable”*

**Leak-Proof**3%

*“No leaks”*

**Connectivity-Overall**1%

*“all connections were accounted for”*

**Maintenance And Repair**1%

*“Super easy to replace”*

### **What buyers complain about **

**Leak-Proof**25%

*“Leaks”*

**Quality-Overall**13%

*“Not worth it get better quality”*

**Durability**13%

*“Not very durable”*

**Weight Heavy**13%

*“getting heavy use”*

**Drainage**13%

*“My dishwasher wasn't draining”*

**Spray/Flow**3%

*“no flow”*

**Water Resistance**3%

*“it means there is lots of water stuck in the unit”*

**Heating**3%

*“.There is an overheat protection device on these pumps that breaks leaving continuity rather than overheat”*

**Assembly/Installation**3%

*“Only installed it a week ago”*

### **Top return reasons **

**Defective Material/Parts**23%

**Functionality-Overall**16%

**Size-Overall**16%

**Compatibility-Overall**13%

**Leak-Proof**11%

**Value For Money**6%

**Advertised Vs Actual Product**4%

**Maintenance And Repair**3%

**Noise Level**2%

**Product Condition**1%

## **Common questions**

<dl>

<dt>**Is wpw10348269 profitable to sell on Amazon United States?**</dt><dd>The niche generates $53K/yr across 8 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (37/100).</dd>

<dt>**How competitive is the wpw10348269 niche?**</dt><dd>7 brands and 9 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 94% of demand.</dd>

<dt>**What do buyers complain about in wpw10348269?**</dt><dd>Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 9.3% — above our launch gate.</dd>

<dt>**When does demand for wpw10348269 peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.6× the quietest.</dd>

<dt>**What does it cost to enter the wpw10348269 niche?**</dt><dd>Listings span $18.43–$28.77; the average listing price is $25.05 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.</dd>

</dl>

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