---
title: "Trend — whirlpool - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/whirlpool/trend"
last_updated: "2026-07-21T06:26:29.176Z"
locale: en
meta:
  description: "whirlpool shows searches that convert (16.0% search→purchase), but a deep review moat (9,723 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "whirlpool shows searches that convert (16.0% search→purchase), but a deep review moat (9,723 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — whirlpool - Flapen"
---

# **whirlpool**

**Worth a look**

Shows searches that convert (16.0% search→purchase), but a deep review moat (9,723 avg reviews) keeps it on the watch list.

Market size 54Growth 24Conversion 98Competition 23Returns 89Price range 92Avg price 95Brand share 42Review moat 22Quality gap 25

**Conversion**

**Incredible****16.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$25.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.83–$50.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$362K**

$362K/yr · 89K searches

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****9,723.14**

avg incumbent reviews — the moat a new listing must climb