---
title: "whirlpool — $362K/yr Amazon United States Niche, Score 51/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/whirlpool"
last_updated: "2026-07-20T18:09:15.910Z"
locale: en
meta:
description: "whirlpool shows searches that convert (16.0% search→purchase), but a deep review moat (9,723 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "whirlpool shows searches that convert (16.0% search→purchase), but a deep review moat (9,723 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "whirlpool — $362K/yr Amazon United States Niche, Score 51/100 - Flapen"
---
# **whirlpool**
**Worth a look**
Shows searches that convert (16.0% search→purchase), but a deep review moat (9,723 avg reviews) keeps it on the watch list.
Market size 54Growth 24Conversion 98Competition 23Returns 89Price range 92Avg price 95Brand share 42Review moat 22Quality gap 25
**Conversion**
**Incredible****16.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$25.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.83–$50.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Market size**
**Good****$362K**
$362K/yr · 89K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****9,723.14**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, whirlpool is a $362K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$380K–$506K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **16.0%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **209 days**
## **Competition**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**27**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**16%**
- HMASAV45% - Stahomily11% - MARRIOTTO10% - Waterdrop8% - Filigrenza6% - Homenjoy5% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
9K7KHoliday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/appliances/whirlpool/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$72K30%$109K40%$145K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK**HMASAV**$29.34**4.6★3,361 rev](https://www.amazon.com/dp/B0D35L56P3) [2**STAHOMILY EDR1RXD1 Water Filter Replacement for Whirlpool Everydrop Filter 1 W10295370a WHR1RXD1 KAD1RXD1 Compatible with Kenmore 46-9930 46-9081 3 Pack**Stahomily**$25.72**4.6★1,909 rev](https://www.amazon.com/dp/B0CM9797LS) [3**HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK**HMASAV**$21.92**4.6★3,851 rev](https://www.amazon.com/dp/B0D35NNNTZ) [4**MARRIOTTO EDR1RXD1 Refrigerator Water Filter Compatible with Whirlpool W10295370A WHR1RXD1 KAD1RXD1 Filter 1 W10295370 P4RFWB P8RFWB2L 46-9930 46-9081 Refrigerator Water Filter Pack of 3**MARRIOTTO**$26.68**4.6★2,798 rev](https://www.amazon.com/dp/B0C1VN15WB) [5**Waterdrop EDR1RXD1 Replacement for Everydrop Filter 1 W10295370A EDR1RXD1B P8RFWB2L P4RFWB Kenmore 46-9081 46-9930 WD-F38 Refrigerator Water Filter 3 Pack**Waterdrop**$26.14**4.5★4,184 rev](https://www.amazon.com/dp/B0CGV6Q5LW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YangVigour Water Filter Replacement Compatible With Whirlpool W10295370A Everydrop Filter 1 EDR1RXD1B 46-9081 46-9930 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L (3 Pack)**YangVigour**$18.16**103 rev11mo ago](https://www.amazon.com/dp/B0FJLM2SFC) [**W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack**Homenjoy**$24.58**1,196 rev1y ago](https://www.amazon.com/dp/B0DDL59K7H) [**PAHOLD EDR1RXD1 Replacement for Whirlpool EDR1RXD1 W10295370A Everydrop WHR1RXD1 P8RFWB2L P8WB2L P4RFWB 46-9930 46-9081 (3 Pack)**PAHOLD**$23.26**1,440 rev1y ago](https://www.amazon.com/dp/B0D9YFDH39) [**HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK**HMASAV**$29.34**3,361 rev2y ago](https://www.amazon.com/dp/B0D35L56P3) [**HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK**HMASAV**$21.92**3,851 rev2y ago](https://www.amazon.com/dp/B0D35NNNTZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YangVigour Water Filter Replacement Compatible With Whirlpool W10295370A Everydrop Filter 1 EDR1RXD1B 46-9081 46-9930 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L (3 Pack)**YangVigour**$18.16**4.6★**▲ 299%**](https://www.amazon.com/dp/B0FJLM2SFC) [**Waterdrop EDR1RXD1 Replacement for Everydrop Filter 1 W10295370A EDR1RXD1B P8RFWB2L P4RFWB Kenmore 46-9081 46-9930 WD-F38 Refrigerator Water Filter 2 Pack**Waterdrop**$21.65**4.5★**▲ 253%**](https://www.amazon.com/dp/B0CGVB8H5L) [**DASEA W10295370A Replacement for Whirlpool EDR1RXD1 W10295370A Everydrop Filter 1 WHR1RXD1 P8RFWB2L P8WB2L P4RFWB 46-9930 46-9081 (2 Pack)**Filigrenza**$13.83**4.5★**▲ 240%**](https://www.amazon.com/dp/B0CZL572Z2) [**STAHOMILY EDR1RXD1 Water Filter Replacement for Whirlpool Everydrop Filter 1 W10295370a WHR1RXD1 KAD1RXD1 Compatible with Kenmore 46-9930 46-9081 3 Pack**Stahomily**$25.72**4.6★**▲ 168%**](https://www.amazon.com/dp/B0CM9797LS) [**W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack**Homenjoy**$24.58**4.7★**▲ 106%**](https://www.amazon.com/dp/B0DDL59K7H)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Correct fit”*
**Value For Money**22%
*“Great buy”*
**Filtration**19%
*“quality filter”*
**Quality-Overall**9%
*“The product performs well”*
**Advertised Vs Actual Product**9%
*“As described”*
**Assembly/Installation**4%
*“easy to install”*
**Ease Of Use**2%
*“Ease of use”*
**Leak-Proof**2%
*“No leaking”*
**Efficiency**2%
*“Seems to function well”*
**Compatibility-Overall**2%
*“It is compatible”*
### **What buyers complain about **
**Filtration**28%
*“Doesnt filter”*
**Value For Money**10%
*“more than half the price”*
**Size-Overall**9%
*“They were too long”*
**Durability**6%
*“Broke after 3 weeks”*
**Quality-Overall**5%
*“Very disappointing quality control”*
**Compatibility-Overall**5%
*“Not compatible”*
**Functionality-Overall**4%
*“it does not perform as expected”*
**Leak-Proof**4%
*“They leak”*
**Water Resistance**3%
*“no water came out”*
**Spray/Flow**2%
*“Horrible flow”*
### **Top return reasons **
**Size-Overall**43%
**Filtration**20%
**Compatibility-Overall**18%
**Functionality-Overall**3%
**Value For Money**3%
**Advertised Vs Actual Product**2%
**Leak-Proof**2%
**Defective Material/Parts**2%
**Water Resistance**2%
**Connectivity-Overall**1%
## **Common questions**
- **Is whirlpool profitable to sell on Amazon United States?**
- The niche generates $362K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the whirlpool niche?**
- 11 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in whirlpool?**
- Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.3%.
- **When does demand for whirlpool peak?**
- Demand peaks in Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the whirlpool niche?**
- Listings span $13.83–$50.86; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 9,723 reviews — the moat a new listing must climb.
## **Related niches in Appliances**
- 60 [**co2 regulator**](https://flapen.com/research/us/appliances/co2-regulator)$435K/yr+17.3%**Worth a look**- 60 [**egg carrier**](https://flapen.com/research/us/appliances/egg-carrier)$139K/yr+121.6%**Worth a look**- 60 [**crathco beverage dispenser parts**](https://flapen.com/research/us/appliances/crathco-beverage-dispenser-parts)$42K/yr+20.6%**Worth a look**- 61 [**aju73213301**](https://flapen.com/research/us/appliances/aju73213301)$145K/yr+29.5%**Worth a look**- 61 [**craft ice maker**](https://flapen.com/research/us/appliances/craft-ice-maker)$978K/yr+61.1%**Launch it**- 61 [**rv refrigerator**](https://flapen.com/research/us/appliances/rv-refrigerator)$4.7M/yr+14.8%**Launch it**[**All Appliances niches **](https://flapen.com/research/us/appliances)