---
title: "Reviews — whirlpool refrigerator water filter - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/whirlpool-refrigerator-water-filter/reviews"
last_updated: "2026-07-21T09:26:41.753Z"
locale: en
meta:
  description: "whirlpool refrigerator water filter shows a $5.8M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "whirlpool refrigerator water filter shows a $5.8M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — whirlpool refrigerator water filter - Flapen"
---

# **whirlpool refrigerator water filter**

**Worth a look**

Shows a $5.8M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 98Growth 31Conversion 84Competition 16Returns 93Price range 95Avg price 95Brand share 15Review moat 15Quality gap 21

**Market size**

**Incredible****$5.8M**

$5.8M/yr · 1.7M searches

**Avg price**

**Incredible****$35.90**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$21.92–$54.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+4.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****23,281.6**

avg incumbent reviews — the moat a new listing must climb