---
title: "whirlpool refrigerator water filter — $5.8M/yr Amazon United States Niche, Score 53/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/whirlpool-refrigerator-water-filter"
last_updated: "2026-07-20T18:11:22.868Z"
locale: en
meta:
description: "whirlpool refrigerator water filter shows a $5.8M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "whirlpool refrigerator water filter shows a $5.8M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "whirlpool refrigerator water filter — $5.8M/yr Amazon United States Niche, Score 53/100 - Flapen"
---
# **whirlpool refrigerator water filter**
**Worth a look**
Shows a $5.8M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 98Growth 31Conversion 84Competition 16Returns 93Price range 95Avg price 95Brand share 15Review moat 15Quality gap 21
**Market size**
**Incredible****$5.8M**
$5.8M/yr · 1.7M searches
**Avg price**
**Incredible****$35.90**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.92–$54.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****23,281.6**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, whirlpool refrigerator water filter is a $5.8M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$5.4M–$7.2M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **170 days**
## **Competition**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**2%**
- EveryDrop45% - HMASAV24% - EveryDrop by Whirlpool17% - Stahomily5% - Homenjoy4% - MARRIOTTO3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.
45K35KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/appliances/whirlpool-refrigerator-water-filter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$868K30%$1.7M45%$2.6M60%$3.5M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack**EveryDrop**$50.86**4.7★108,198 rev](https://www.amazon.com/dp/B00UXG4WR8) [2**HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK**HMASAV**$21.92**4.6★3,851 rev](https://www.amazon.com/dp/B0D35NNNTZ) [3**HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK**HMASAV**$29.34**4.6★3,361 rev](https://www.amazon.com/dp/B0D35L56P3) [4**everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack**EveryDrop by Whirlpool**$49.52**4.7★45,816 rev](https://www.amazon.com/dp/B00VBP8QPO) [5**everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack**EveryDrop by Whirlpool**$54.10**4.7★2,172 rev](https://www.amazon.com/dp/B0D8MFM6BK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B WHR1RXD1 W10276924 W10291030 9930 9930P 46-9930 46-9081 9081 P8RFWB2L 3 Pack**Homenjoy**$24.58**1,196 rev1y ago](https://www.amazon.com/dp/B0DDL59K7H) [**everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack**EveryDrop by Whirlpool**$54.10**2,172 rev2y ago](https://www.amazon.com/dp/B0D8MFM6BK) [**HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK**HMASAV**$21.92**3,851 rev2y ago](https://www.amazon.com/dp/B0D35NNNTZ) [**HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK**HMASAV**$29.34**3,361 rev2y ago](https://www.amazon.com/dp/B0D35L56P3) [**STAHOMILY EDR1RXD1 Water Filter Replacement for Whirlpool Everydrop Filter 1 W10295370a WHR1RXD1 KAD1RXD1 Compatible with Kenmore 46-9930 46-9081 3 Pack**Stahomily**$25.72**1,909 rev2y ago](https://www.amazon.com/dp/B0CM9797LS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack**EveryDrop by Whirlpool**$54.10**4.7★**▲ 22%**](https://www.amazon.com/dp/B0D8MFM6BK) [**HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK**HMASAV**$21.92**4.6★**— 8%**](https://www.amazon.com/dp/B0D35NNNTZ) [**everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack**EveryDrop**$50.86**4.7★**— 8%**](https://www.amazon.com/dp/B00UXG4WR8) [**HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK**HMASAV**$29.34**4.6★**— 5%**](https://www.amazon.com/dp/B0D35L56P3) [**everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack**EveryDrop by Whirlpool**$49.52**4.7★**— 2%**](https://www.amazon.com/dp/B00VBP8QPO)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Much less expensive”*
**Size-Overall**20%
*“Actually fit”*
**Filtration**19%
*“quality filter”*
**Quality-Overall**10%
*“Excellent Product”*
**Advertised Vs Actual Product**10%
*“As described”*
**Assembly/Installation**4%
*“easy to install”*
**Ease Of Use**2%
*“Ease of use”*
**Efficiency**2%
*“Seems to function well”*
**Compatibility-Overall**2%
*“Compatible”*
**Leak-Proof**2%
*“No leaking”*
### **What buyers complain about **
**Filtration**29%
*“Filter is not good”*
**Value For Money**17%
*“more than half the price”*
**Durability**7%
*“Broke after 3 weeks”*
**Size-Overall**6%
*“They were just a smidgen too small”*
**Quality-Overall**5%
*“Very disappointing quality control”*
**Functionality-Overall**4%
*“it does not perform as expected”*
**Leak-Proof**3%
*“They leak”*
**Spray/Flow**2%
*“Horrible flow”*
**Compatibility-Overall**2%
*“Not compatible”*
**Water Resistance**2%
*“no water came out”*
### **Top return reasons **
**Size-Overall**41%
**Filtration**20%
**Compatibility-Overall**19%
**Value For Money**4%
**Functionality-Overall**3%
**Leak-Proof**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Product Condition**2%
**Connectivity-Overall**1%
## **Common questions**
- **Is whirlpool refrigerator water filter profitable to sell on Amazon United States?**
- The niche generates $5.8M/yr across 10 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the whirlpool refrigerator water filter niche?**
- 7 brands and 21 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in whirlpool refrigerator water filter?**
- Top complaints mined from reviews: Filtration, Value For Money, Durability. The return rate is 1.1%.
- **When does demand for whirlpool refrigerator water filter peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the whirlpool refrigerator water filter niche?**
- Listings span $21.92–$54.10; the average listing price is $35.90 (sweet spot $15–$100). The average incumbent carries 23,282 reviews — the moat a new listing must climb.
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