---
title: "Whirlpool Refrigerator Door Shelf — $224K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/whirlpool-refrigerator-door-shelf"
last_updated: "2026-08-09T08:58:46.708Z"
locale: en
meta:
description: "Niche score 44/100 · $224K/yr market · 207K searches/yr · $30.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $224K/yr market · 207K searches/yr · $30.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whirlpool Refrigerator Door Shelf — $224K/yr Amazon US Niche (2026) - Flapen"
---
# **whirlpool refrigerator door shelf**
**Skip it**
High returns (5.9%) — this niche doesn't clear our bar today.
Market size 43Growth 28Conversion 44Competition 48Returns 22Price range 95Avg price 95Brand share 35Review moat 84Quality gap 23
**Avg price**
**Incredible****$30.84**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.24–$43.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****326.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$224K**
$224K/yr · 207K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, whirlpool refrigerator door shelf is a $224K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whirlpool refrigerator door shelf market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$185K–$247K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**12%**
- ALVAR36% - AMI PARTS22% - SENMEDO12% - MONKEMON10% - FBULWSEC4% - MONST4% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +2.8% search growth over the last 90 days.
4K3KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/whirlpool-refrigerator-door-shelf/trend)
## **Top whirlpool refrigerator door shelf search terms**
- **whirlpool refrigerator door shelf**48K/yr-15.1%3.2% conv. - **whirlpool fridge shelf replacement**38K/yr+11.0%2.8% conv. - **whirlpool fridge door shelf replacement**17K/yr+10.7%4.2% conv. - **whirlpool replacement door shelf**12K/yr+57.1%2.4% conv. - **whirlpool refrigerator door shelf bin**10K/yr+3.5%2.5% conv. - **whirlpool door shelf replacement**9K/yr+43.4%3.7% conv. - **whirlpool replacement shelves**9K/yr+76.7%0.9% conv. - **whirlpool shelf replacement**11K/yr-19.9%2.1% conv. - **whirlpool refrigerator shelf replacement**7K/yr+14.6%1.9% conv. - **whirlpool replacement shelf**6K/yr-3.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/appliances/whirlpool-refrigerator-door-shelf/search-terms)
## **Top whirlpool refrigerator door shelf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$22K15%$34K20%$45K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Upgraded W10900538 W11239961 Refrigerator Door Shelf Bin (RIGHT)**AMI PARTS**$24.38**4.7★456 rev](https://www.amazon.com/dp/B0D1KH7KC5) [2**2187172 Door Shelf Bin for Whirlpool Kenmore Amana Frigidaire Fridges Roper Estate Replace WP2187172 AP6006028 2187194K PS11739091 AP3853103 AP3853103 PS328468 PS986890 30462992 Pack**MONKEMON**$29.54**4.8★1,160 rev](https://www.amazon.com/dp/B08HMX41KW) [3![[2 PACK]UPGRADED WPW10710203 Refrigerator Door Bin Compatible With Kenmore Whirlpool Refrigerator Door Shelf W10710203 W10451871 Whirlpool Fridge Door Shelf WRS571CIHZ01 WRS588FIHZ00 WRS571CIDM01Shelf](https://m.media-amazon.com/images/I/41jKpkbmJaL.jpg)**\[2 PACK\]UPGRADED WPW10710203 Refrigerator Door Bin Compatible With Kenmore Whirlpool Refrigerator Door Shelf W10710203 W10451871 Whirlpool Fridge Door Shelf WRS571CIHZ01 WRS588FIHZ00 WRS571CIDM01Shelf**ALVAR**$31.18**4.7★486 rev](https://www.amazon.com/dp/B0BXCF55PS) [4**2 PACK Upgraded W10321304 Refrigerator Door Shelf Replacement Compatible with Whirlpool Fridge Door Bin WRS325FDAM01 WRS325FDAM02 WRS325FDAM04 ED5FVGXWS07 - Replace WPW10321304 AP6019471 2179574**SENMEDO**$27.84**4.7★502 rev](https://www.amazon.com/dp/B0C3CJCY51) [5**UPGRADED W11239961 W10900538 Refrigerator Door Shelf Replacement Compatible with Whirlpool Refrigerator Door Shelf Parts WRS315SDHZ08 WRS321SDHZ08 WRS321SDHZ01 WRS325SDHZ01 PS12578777 Door Bin Shelves**ALVAR**$25.06**4.6★392 rev](https://www.amazon.com/dp/B0BPSY4HJ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![[2 PACK]UPGRADED WRS588FIHZ00 WRS571CIDM02 WRS571CIHZ01 WRS571CIHV04 WRS588FIHV00 Refrigerator Door Bin Compatible With WPW10710203 Whirlpool Refrigerator Door Shelf W10710203 Kenmore Fridge Shelves](https://m.media-amazon.com/images/I/31adh-ArO0L.jpg)**\[2 PACK\]UPGRADED WRS588FIHZ00 WRS571CIDM02 WRS571CIHZ01 WRS571CIHV04 WRS588FIHV00 Refrigerator Door Bin Compatible With WPW10710203 Whirlpool Refrigerator Door Shelf W10710203 Kenmore Fridge Shelves**ALVAR**$28.71**31 rev6mo ago](https://www.amazon.com/dp/B0GDWMXX1K) [**UPGRADED W10803530 W10582649 Door Shelf Bin WRT311FZDW01 Parts Compatible with Whirlpool Refrigerator Door Shelf AP5982593 PS11703474 WRT311FZDW00 WRT311FZDM00 WRT311FZDM01 WRT311FZDW02 Door Shelves**ALVAR**$36.34**66 rev1y ago](https://www.amazon.com/dp/B0DXV37L26) [**UPGRADED WPW10212139 Refrigerator Door Shelf Bin Compatible with Whirlpool Maytag Refrigerator Door Shelf Parts W10212139 Whirlpool Fridge Shelves Replacement WRF555SDH GI6FARXX PS11750465 Left Bin**ALVAR**$30.86**62 rev1y ago](https://www.amazon.com/dp/B0DWMDY8CM) [**Upgraded WPW10224961 Refrigerator Door Bin Shelf Replacement Compatible with Whirlpool Maytag Refrigerator Door Shelf WRX735SDBM00 WRF555SDFZ00 W10224961 WRF555SDHB00 1872710 Fridge Bin Right**ALVAR**$41.22**59 rev1y ago](https://www.amazon.com/dp/B0DWMLVSL5) [**W11368751 W10905531 Refrigerator Shelf Frame(no glass) Compatible with whirlpool kenmore amana maytag and ikea (some models) Crisper Drawer Cover Frame Replacement: W10904001 AP6888387 4929301**Garsoo**$25.62**165 rev1y ago](https://www.amazon.com/dp/B0DNF6BKH6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UPGRADED W10803530 W10582649 Door Shelf Bin WRT311FZDW01 Parts Compatible with Whirlpool Refrigerator Door Shelf AP5982593 PS11703474 WRT311FZDW00 WRT311FZDM00 WRT311FZDM01 WRT311FZDW02 Door Shelves**ALVAR**$36.34**4.6★**▲ 207%**](https://www.amazon.com/dp/B0DXV37L26) [![[2 PACK]UPGRADED WRS588FIHZ00 WRS571CIDM02 WRS571CIHZ01 WRS571CIHV04 WRS588FIHV00 Refrigerator Door Bin Compatible With WPW10710203 Whirlpool Refrigerator Door Shelf W10710203 Kenmore Fridge Shelves](https://m.media-amazon.com/images/I/31adh-ArO0L.jpg)**\[2 PACK\]UPGRADED WRS588FIHZ00 WRS571CIDM02 WRS571CIHZ01 WRS571CIHV04 WRS588FIHV00 Refrigerator Door Bin Compatible With WPW10710203 Whirlpool Refrigerator Door Shelf W10710203 Kenmore Fridge Shelves**ALVAR**$28.71**4.6★**▲ 183%**](https://www.amazon.com/dp/B0GDWMXX1K) [**UPGRADED W11239961 W10900538 Refrigerator Door Shelf Replacement Compatible with Whirlpool Refrigerator Door Shelf Parts WRS315SDHZ08 WRS321SDHZ08 WRS321SDHZ01 WRS325SDHZ01 PS12578777 Door Bin Shelves**ALVAR**$25.06**4.6★**▲ 81%**](https://www.amazon.com/dp/B0BPSY4HJ2) [![[2 PACK] UPGRADED W11239961 W10900538 Refrigerator Door Shelf Bin Compatible with Whirlpool Refrigerator Door Shelf Parts PS12578777 AP6333410 WRS315SDHZ08 WRS321SDHZ08 WRS315SDHM WRS325SDHZ Door Bin](https://m.media-amazon.com/images/I/41b0VUEvRhL.jpg)**\[2 PACK\] UPGRADED W11239961 W10900538 Refrigerator Door Shelf Bin Compatible with Whirlpool Refrigerator Door Shelf Parts PS12578777 AP6333410 WRS315SDHZ08 WRS321SDHZ08 WRS315SDHM WRS325SDHZ Door Bin**ALVAR**$40.78**4.6★**▲ 74%**](https://www.amazon.com/dp/B0BTT757SY) [**WPW10321304 Refrigerator Door Shelf Bin Replacement for Whirl-pool Fridge Replace W10321304 WRS325FDAM04 WRS325FDAB02 WRS325FDAB06 WRS325FDAM02 WRS325FDAD02 ED5FVGXWS00 by Fetechmate - 1 PACK**Fetechmate**$18.24**4.8★**▲ 47%**](https://www.amazon.com/dp/B0CW93X241)
**~~View all trending →~~**
## **What buyers say about whirlpool refrigerator door shelf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**58%
*“Best fit”*
**Quality-Overall**10%
*“They are beautifully made”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**7%
*“reasonable price”*
**Strength**5%
*“Sturdy and easy to install”*
**Durability**2%
*“hasn't broke yet”*
**Material Quality**2%
*“heavy duty durable plastic”*
**Storage Capacity**1%
*“Extra room in fridge”*
**Maintenance And Repair**1%
*“replace so easily”*
**Functionality-Overall**1%
*“This product works as a perfect replacement for WPW10276354”*
### **What buyers complain about **
**Size-Overall**28%
*“Too small”*
**Durability**9%
*“Keep breaking”*
**Compatibility-Overall**7%
*“Not compatible with the models it says”*
**Thickness**7%
*“Its not any thicker so I dont know where the upgrade is coming from”*
**Value For Money**5%
*“Price is a little high though”*
**Quality-Overall**5%
*“Not the best quality control”*
**Color**3%
*“although the color was slightly different than the included shelves”*
**Strength**2%
*“A bit flimsy”*
**Defective Material/Parts**2%
*“knowing a part number doesn't work”*
**Advertised Vs Actual Product**2%
*“Not exactly the same”*
### **Top return reasons **
**Size-Overall**86%
**Compatibility-Overall**6%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**2%
**Functionality-Overall**1%
**Value For Money**0%
**Mechanism Issues**0%
**Color**0%
**Product Condition**0%
**Mounting**0%
## **Common questions**
- **Is whirlpool refrigerator door shelf profitable to sell on Amazon United States?**
- The niche generates $224K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the whirlpool refrigerator door shelf niche?**
- 12 brands and 14 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in whirlpool refrigerator door shelf?**
- Top complaints mined from reviews: Size-Overall, Durability, Compatibility-Overall. The return rate is 5.9% — above our launch gate.
- **When does demand for whirlpool refrigerator door shelf peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the whirlpool refrigerator door shelf niche?**
- Listings span $18.24–$43.92; the average listing price is $30.84 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.
## **Related niches in Appliances**
- 60 [**deviled egg platter**](https://flapen.com/research/us/appliances/deviled-egg-platter)$1.3M/yr-52.4%**Worth a look**- 60 [**hat washer for washing machine**](https://flapen.com/research/us/appliances/hat-washer-for-washing-machine)$1.9M/yr+56.4%**Launch it**- 60 [**fppwfu01 water filter replacement**](https://flapen.com/research/us/appliances/fppwfu01-water-filter-replacement)$8.5M/yr+8.2%**Launch it**- 60 [**refrigerators**](https://flapen.com/research/us/appliances/refrigerators)$2.2M/yr+11.8%**Launch it**- 60 [**opal ice maker filter**](https://flapen.com/research/us/appliances/opal-ice-maker-filter)$747K/yr+28.5%**Worth a look**- 61 [**dryer vent hose**](https://flapen.com/research/us/appliances/dryer-vent-hose)$4.5M/yr-2.7%**Worth a look**[**All Appliances niches **](https://flapen.com/research/us/appliances)