---
title: "Whirlpool Oven Heating Element — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/whirlpool-oven-heating-element"
last_updated: "2026-08-09T07:39:22.828Z"
locale: en
meta:
description: "Niche score 42/100 · $104K/yr market · 47K searches/yr · $38.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $104K/yr market · 47K searches/yr · $38.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whirlpool Oven Heating Element — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **whirlpool oven heating element**
**Skip it**
Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 17Conversion 64Competition 29Returns 21Price range 95Avg price 95Brand share 35Review moat 78Quality gap 60
**Avg price**
**Incredible****$38.68**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$27.88–$84.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****435.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$104K**
$104K/yr · 47K searches
**Returns**
**Bad****6.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, whirlpool oven heating element is a $104K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whirlpool oven heating element market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$97K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#365**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **223 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**20**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**13%**
- Beaquicy53% - AMI PARTS12% - Prysm7% - Whirlpool6% - MIFLUS6% - Edgewater Parts4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -16.8% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/appliances/whirlpool-oven-heating-element/trend)
## **Top whirlpool oven heating element search terms**
- **whirlpool oven heating element**25K/yr-17.5%3.3% conv. - **whirlpool oven element replacement**4K/yr-1.6%3.1% conv. - **whirlpool oven bottom element**3K/yr-29.8%3.6% conv. - **whirlpool oven element**3K/yr-6.8%2.3% conv. - **heating element for whirlpool oven**4K/yr-28.4%1.9% conv. - **whirlpool oven heating element replacement**3K/yr-10.6%3.7% conv. - **whirlpool heating element for oven**3K/yr-9.5%3.7% conv. - **whirlpool electric element**2K/yr-46.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/appliances/whirlpool-oven-heating-element/search-terms)
## **Top whirlpool oven heating element products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$21K30%$31K40%$41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UPGRADEDWP308180 W10308477 Oven Bake Element Replacement for Whirlpool Oven Heating Element WP308180 by Beaquicy - Suitable for Kenmore Whirlpool ovens RF366PXXN2 FEP310EN0 RF365PXYN0 RF327PXVW etc.**Beaquicy**$30.26**4.2★1,264 rev](https://www.amazon.com/dp/B087LPJC1Q) [2**Beaquicy W10207397 WPW10207397 Oven Bake Element - Replacement for Whirlpool Oven - Replaces RBS305PDQ12 RBS305PDB1 GBD277PR GBD277PD**Beaquicy**$28.98**4.3★250 rev](https://www.amazon.com/dp/B087LYTTQ8) [3**Prysm W10308477 Oven Bake Element Compatible with Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Replacement for 9758519 W10308477 1719751 3195067**Prysm**$33.70**4.7★1,326 rev](https://www.amazon.com/dp/B07CNGCS1T) [4**Upgraded WP308180 W10308477 Oven Bake Element Fit for Whirl-Pool**AMI PARTS**$29.53**4.0★727 rev](https://www.amazon.com/dp/B082HR7P75) [5**WP308180 W10308477 Oven Bake Element Compatible for Whirlpool 240/208 Volts**MIFLUS**$29.39**4.5★66 rev](https://www.amazon.com/dp/B0CYC53QR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UPGRADED W11238400 W10544952 Range Broil Oven Heating Element Compatible with Whirlpool Jenn-Air KitchenAid Range Stove Ovens Parts W11238400 Whirlpool Oven Bake Elements WEC530H0DB0 Broil Parts**S-Union**$84.39**1 rev5mo ago](https://www.amazon.com/dp/B0GCDL8WVH) [**W10310274 Oven Bake Element Fit for amana Ikea maytag whirpool jenn-air Replaces part 74010883 7406P439-60 1863288 AP6019234 PS11752540**Nanrton**$40.80**68 rev2y ago](https://www.amazon.com/dp/B0D2NHZ4FF) [**WP308180 W10308477 Oven Bake Element Compatible for Whirlpool 240/208 Volts**MIFLUS**$29.39**66 rev2y ago](https://www.amazon.com/dp/B0CYC53QR8) [**Showingo Range Bake Lower Oven Heating Unit Element Compatible with Whirlpool Amana WP77001094 77001094 CH5910 ARR630 ART6110 Replacement Oven Bake Element 8190056 AP4104297 AP6011444**showingo**$32.50**60 rev3y ago](https://www.amazon.com/dp/B0C53KT1V2) [**AZ4U Range Oven Bake Element for Whirlpool WFE540H0AS WFE710H0AE WEE750H0**AZ4U**$53.26**105 rev3y ago](https://www.amazon.com/dp/B0B8JXSD6R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beaquicy W10779716 Oven Bake Element - Replacement for Whirlpool Kitchen-Aid Maytag Range wfe540h0es0 mer8680bb0 mer8600dh0 wfe540h0ew1 etc.**Beaquicy**$30.22**4.3★**▲ 162%**](https://www.amazon.com/dp/B09ZX4LHSW) [**Whirlpool W10779716 Genuine OEM Bake Element for Ranges**Whirlpool**$41.80**4.7★**▲ 142%**](https://www.amazon.com/dp/B015YX9G84) [**W10310274 Oven Bake Element Fit for amana Ikea maytag whirpool jenn-air Replaces part 74010883 7406P439-60 1863288 AP6019234 PS11752540**Nanrton**$40.80**4.5★**▲ 112%**](https://www.amazon.com/dp/B0D2NHZ4FF) [**Showingo Range Bake Lower Oven Heating Unit Element Compatible with Whirlpool Amana WP77001094 77001094 CH5910 ARR630 ART6110 Replacement Oven Bake Element 8190056 AP4104297 AP6011444**showingo**$32.50**4.0★**▲ 85%**](https://www.amazon.com/dp/B0C53KT1V2) [**WP308180 W10308477 Oven Bake Element Compatible for Whirlpool 240/208 Volts**MIFLUS**$29.39**4.5★**▲ 64%**](https://www.amazon.com/dp/B0CYC53QR8)
**~~View all trending →~~**
## **What buyers say about whirlpool oven heating element**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“Exact fit”*
**Advertised Vs Actual Product**12%
*“Works as advertised”*
**Quality-Overall**11%
*“Great element, works perfectly and installs easily”*
**Value For Money**11%
*“Great price”*
**Heating**9%
*“Range oven heating element works great”*
**Ease Of Use**8%
*“Easy Peasy”*
**Maintenance And Repair**5%
*“Way more cost effective fix than hiring an appliance repair service”*
**Durability**4%
*“This element looks like it will last”*
**Baking**2%
*“It fixed my oven”*
**Correct Contents**2%
*“Correct part”*
### **What buyers complain about **
**Durability**55%
*“Doesnt last”*
**Size-Overall**10%
*“Didn't fit”*
**Quality-Overall**8%
*“Awful quality”*
**Baking**4%
*“Bad baking element/coil”*
**Heating**4%
*“Melt through cause electrical fire”*
**Maintenance And Repair**3%
*“The oven now needs to be replaced”*
**Value For Money**3%
*“Not worth it”*
**Noise Level**2%
*“It lasted for about 6 months then one day we heard a loud electrical-sounding zap/pop”*
**Assembly/Installation**2%
*“I will install this piece of crap”*
**Functionality-Overall**1%
*“Stop working”*
### **Top return reasons **
**Size-Overall**45%
**Defective Material/Parts**15%
**Heating**10%
**Compatibility-Overall**9%
**Functionality-Overall**8%
**Advertised Vs Actual Product**4%
**Connectivity-Overall**1%
**Maintenance And Repair**1%
**Assembly/Installation**1%
**Durability**1%
## **Common questions**
- **Is whirlpool oven heating element profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the whirlpool oven heating element niche?**
- 11 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in whirlpool oven heating element?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 6.1% — above our launch gate.
- **When does demand for whirlpool oven heating element peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the whirlpool oven heating element niche?**
- Listings span $27.88–$84.39; the average listing price is $38.68 (sweet spot $15–$100). The average incumbent carries 436 reviews — the moat a new listing must climb.
## **Related niches in Appliances**
- 60 [**deviled egg platter**](https://flapen.com/research/us/appliances/deviled-egg-platter)$1.3M/yr-52.4%**Worth a look**- 60 [**hat washer for washing machine**](https://flapen.com/research/us/appliances/hat-washer-for-washing-machine)$1.9M/yr+56.4%**Launch it**- 60 [**fppwfu01 water filter replacement**](https://flapen.com/research/us/appliances/fppwfu01-water-filter-replacement)$8.5M/yr+8.2%**Launch it**- 60 [**refrigerators**](https://flapen.com/research/us/appliances/refrigerators)$2.2M/yr+11.8%**Launch it**- 60 [**opal ice maker filter**](https://flapen.com/research/us/appliances/opal-ice-maker-filter)$747K/yr+28.5%**Worth a look**- 61 [**dryer vent hose**](https://flapen.com/research/us/appliances/dryer-vent-hose)$4.5M/yr-2.7%**Worth a look**[**All Appliances niches **](https://flapen.com/research/us/appliances)