---
title: "Whirlpool Dishwasher Pump — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/whirlpool-dishwasher-pump"
last_updated: "2026-08-09T06:09:03.312Z"
locale: en
meta:
description: "Niche score 45/100 · $73K/yr market · 49K searches/yr · $36.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $73K/yr market · 49K searches/yr · $36.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whirlpool Dishwasher Pump — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **whirlpool dishwasher pump**
**Skip it**
A small market ($73K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 19Conversion 51Competition 41Returns 20Price range 95Avg price 95Brand share 70Review moat 95Quality gap 48
**Review moat**
**Incredible****99.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$36.00**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.42–$50.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$73K**
$73K/yr · 49K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, whirlpool dishwasher pump is a $73K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whirlpool dishwasher pump market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$54K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**32%**
- Uotnam29% - Alinwirsy12% - LinkEZ8% - Saiyugty7% - ZORBLEX7% - puxyblue5%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -12.3% search growth over the last 90 days.
1K750Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/appliances/whirlpool-dishwasher-pump/trend)
## **Top whirlpool dishwasher pump search terms**
- **whirlpool dishwasher pump**10K/yr-21.4%2.9% conv. - **whirlpool circulation pump**7K/yr-20.1%3.0% conv. - **whirlpool dishwasher circulation pump**5K/yr+28.6%4.3% conv. - **dishwasher pump**6K/yr-2.9%1.0% conv. - **dishwasher pump replacement**5K/yr-26.2%0.8% conv. - **whirlpool dishwasher wash pump**4K/yr+1.0%2.4% conv. - **whirlpool dishwasher water pump**2K/yr+6.3%1.2% conv. - **whirlpool dishwasher pump replacement**2K/yr+2.4%2.9% conv. - **dishwasher circulation pump**3K/yr-34.0%2.0% conv. - **whirlpool dishwasher pump motor**3K/yr-29.4%2.5% conv. [**All search terms **](https://flapen.com/research/us/appliances/whirlpool-dishwasher-pump/search-terms)
## **Top whirlpool dishwasher pump products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$29K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**W11612326 W10805386 Dishwasher Circulation Pump Compatible with whirlpool kenmore amana: WDF330PAHB4 WDF330PAHS3 WDF330PAHS5 etc. Replace Dishwasher Pump W10879262 W11521435 AP7193729 etc**Uotnam**$38.39**4.5★134 rev](https://www.amazon.com/dp/B0FBWP3RR6) [2**W11612326 Circulation Pump for Whirlpool Dishwasher WDP540HAMZ4 WDP540HAMZ0 WDF330PAHS5 WDF330PAHB4 WDF330PAHW2 WDF341PAPM2 WDF330PAHS3 WDF330PAHS2 WDF520PADM7 WDF540PADM3 Replace W10805386 W11521435**Alinwirsy**$46.36**4.3★45 rev](https://www.amazon.com/dp/B0FC2P9H63) [3**W11612326 W10879262 W10805386 PS16744934 W11521435 AP7193729 W10282479 Dishwasher Circulation Pump Motor Assembly Replacement Part Compatible With Whirlpool Sears Kenmore Amana Maytag Dishwashers**Saiyugty**$36.46**4.5★41 rev](https://www.amazon.com/dp/B0FL1TNVJH) [4**W11612326 W10805386 Dishwasher Circulation Pump Replace Dishwasher Pump W10879262 W11521435 AP7193729 Compatible with Whirlpool Amana Kenmore Parts: W10879262 PS16744934 W11521435**ZORBLEX**$36.48**4.5★17 rev](https://www.amazon.com/dp/B0FVT7D9BL) [5![[2026 NEW UPGRADED] W11032770 W10440715 Dishwasher Circulation Pump Motor by puxyblue- Fit for WhirlPool KenMore KitchenAide Dishwasher - Replaces W10816492 WPW10529163 W10885542 W10864037 W10529163](https://m.media-amazon.com/images/I/316hLK2F8lL.jpg)**\[2026 NEW UPGRADED\] W11032770 W10440715 Dishwasher Circulation Pump Motor by puxyblue- Fit for WhirlPool KenMore KitchenAide Dishwasher - Replaces W10816492 WPW10529163 W10885542 W10864037 W10529163**puxyblue**$39.02**4.2★98 rev](https://www.amazon.com/dp/B0C9QHN459)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Upgraded W11084656 W10854710 Dishwasher Circulation Pump for Whirlpool Dishwasher Pump W11612327 Kenmore KitchenAid Circulation Pump WDT730PAHZ0 WDTA50SAHZ0 WDT750SAHZ0 Dishwasher Pump Replacement**ALVAR**$44.33**7 rev3mo ago](https://www.amazon.com/dp/B0GSZ7HQWV) [**W11612326 W10805386 Dishwasher Circulation Pump Replace Dishwasher Pump W10879262 W11521435 AP7193729 Compatible with Whirlpool Amana Kenmore Parts: W10879262 PS16744934 W11521435**ZORBLEX**$36.48**17 rev8mo ago](https://www.amazon.com/dp/B0FVT7D9BL) [**W10876537/ W10724439/ W11219380 Dishwasher Drain Pump Replaces (Motor part of W11032770/ W10510667) Replacement Compatible with Whirlpool Kenmore KitchenAid Amana Maytag Jenn-Air IKEA**elleayya**$24.65**6 rev9mo ago](https://www.amazon.com/dp/B0FSZN75DW) [**W11612326 W11521435 W10805386 Dishwasher Drain Pump Replacement for Whirlpool Kenmore Amana WDF520PADM7 WDF520PADM9 WDF330PAHS3 WDP540HAMZ0 WDT540HAMZ0 W10879262 AP7193729 PS16744934**APPLIANCEMATES**$38.43**15 rev9mo ago](https://www.amazon.com/dp/B0FSKLMV3H) [**TEPU W11612326 Dishwasher Circulation Pump Compatible With whirlpool kenmore Dishwasher Water Drain Pump Replacement W11521435 W10805386 W10879262 4978305 Easy Install Fix Leaking Noisy**TEPU**$26.83**11 rev10mo ago](https://www.amazon.com/dp/B0FN7GV936)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**W10348269 W10084573 Dishwasher Drain Pump Compatible for Whirl-pool Ken-more WPW10348269VP W10348269 W10158351 8565839 8558995 661662 EAP11753379 PS11753379 AP6020066 2813258 Dishwasher-by MIFLUS**MIFLUS**$24.42**4.9★**▲ 196%**](https://www.amazon.com/dp/B0FDFZ6236) [**Upgraded W11084656 W10854710 Dishwasher Circulation Pump for Whirlpool Dishwasher Pump W11612327 Kenmore KitchenAid Circulation Pump WDT730PAHZ0 WDTA50SAHZ0 WDT750SAHZ0 Dishwasher Pump Replacement**ALVAR**$44.33**5.0★**▲ 189%**](https://www.amazon.com/dp/B0GSZ7HQWV) [**W11612326 W10879262 W10805386 PS16744934 W11521435 AP7193729 W10282479 Dishwasher Circulation Pump Motor Assembly Replacement Part Compatible With Whirlpool Sears Kenmore Amana Maytag Dishwashers**Saiyugty**$36.46**4.5★**▲ 140%**](https://www.amazon.com/dp/B0FL1TNVJH) [**W11612326 W11521435 W10805386 Dishwasher Drain Pump Replacement for Whirlpool Kenmore Amana WDF520PADM7 WDF520PADM9 WDF330PAHS3 WDP540HAMZ0 WDT540HAMZ0 W10879262 AP7193729 PS16744934**APPLIANCEMATES**$38.43**4.9★**▲ 81%**](https://www.amazon.com/dp/B0FSKLMV3H) [**W10876537/ W10724439/ W11219380 Dishwasher Drain Pump Replaces (Motor part of W11032770/ W10510667) Replacement Compatible with Whirlpool Kenmore KitchenAid Amana Maytag Jenn-Air IKEA**elleayya**$24.65**3.9★**▲ 40%**](https://www.amazon.com/dp/B0FSZN75DW)
**~~View all trending →~~**
## **What buyers say about whirlpool dishwasher pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Direct fit”*
**Value For Money**14%
*“Cost effective”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Quality-Overall**8%
*“Excellent product and vendor”*
**Ease Of Use**7%
*“Pretty simple”*
**Assembly/Installation**5%
*“Easy install”*
**Durability**3%
*“Several months in and it's still going strong”*
**Leak-Proof**3%
*“No leaks”*
**Pressure**2%
*“Pump worked well”*
**Noise Level**2%
*“Its also marketed as quiet while still providing strong circulation”*
### **What buyers complain about **
**Durability**22%
*“It failed after only a few months”*
**Quality-Overall**11%
*“Piece of junk”*
**Leak-Proof**9%
*“Leaks”*
**Maintenance And Repair**7%
*“Alot less money to fix than replace”*
**Functionality-Overall**5%
*“Didn't work”*
**Assembly/Installation**5%
*“The installation is a little tricky”*
**Heating**5%
*“After installation, the heating element stopped working, dishes no longer dry properly, and the wash cycles take much longer than before”*
**Spray/Flow**4%
*“wouldn't spray anymore”*
**Defective Material/Parts**4%
*“The one I received is possibly a defect”*
**Drainage**3%
*“not draining at the end”*
### **Top return reasons **
**Defective Material/Parts**29%
**Functionality-Overall**16%
**Size-Overall**14%
**Compatibility-Overall**9%
**Leak-Proof**7%
**Value For Money**4%
**Product Condition**3%
**Advertised Vs Actual Product**3%
**Maintenance And Repair**3%
**Noise Level**2%
## **Common questions**
- **Is whirlpool dishwasher pump profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the whirlpool dishwasher pump niche?**
- 17 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in whirlpool dishwasher pump?**
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 6.3% — above our launch gate.
- **When does demand for whirlpool dishwasher pump peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the whirlpool dishwasher pump niche?**
- Listings span $24.42–$50.29; the average listing price is $36.00 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.
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