---
title: "Whirlpool Air Filter Replacement — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/whirlpool-air-filter-replacement"
last_updated: "2026-08-09T07:36:19.308Z"
locale: en
meta:
description: "Niche score 39/100 · $91K/yr market · 55K searches/yr · $12.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $91K/yr market · 55K searches/yr · $12.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whirlpool Air Filter Replacement — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **whirlpool air filter replacement**
**Skip it**
A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 30Conversion 96Competition 14Returns 97Price range 25Avg price 51Brand share 30Review moat 26Quality gap 14
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.11**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,872.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$6.44–$17.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$91K**
$91K/yr · 55K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, whirlpool air filter replacement is a $91K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whirlpool air filter replacement market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$97K–$121K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**10%**
- Funmit49% - Fresh Flow13% - Whirlpool11% - Mist10% - LEOPO4% - Caehomly4% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 108 weeks — +4.2% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/whirlpool-air-filter-replacement/trend)
## **Top whirlpool air filter replacement search terms**
- **whirlpool fridge air filter replacement**14K/yr+11.7%8.6% conv. - **whirlpool air filter replacement**12K/yr+0.5%11.2% conv. - **whirlpool refrigerator air filter**10K/yr+0.5%12.7% conv. - **whirlpool fresh flow air filter**7K/yr-21.9%14.7% conv. - **whirlpool fridge air filter**4K/yr+46.5%16.7% conv. - **air filter for whirlpool refrigerator**4K/yr+7.5%9.6% conv. - **whirlpool air filter**4K/yr+14.3%9.4% conv. [**All search terms **](https://flapen.com/research/us/appliances/whirlpool-air-filter-replacement/search-terms)
## **Top whirlpool air filter replacement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$27K45%$41K60%$55K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Pack W10311524 AIR1 Refrigerator Air Filter Replacement for Whirlpool**Funmit**$13.45**4.7★4,591 rev](https://www.amazon.com/dp/B08D3PZ9RB) [2**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack**Fresh Flow**$17.86**4.8★3,450 rev](https://www.amazon.com/dp/B089LXN4VR) [3**Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir**Whirlpool**$8.94**4.8★12,067 rev](https://www.amazon.com/dp/B004DNWVPM) [4**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)**Mist**$13.93**4.7★9,219 rev](https://www.amazon.com/dp/B07DWB27HF) [5**6 PACK W10311524 Refrigerator Air Filter Replacement**LEOPO**$16.87**4.6★47 rev](https://www.amazon.com/dp/B0G1XH9BPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**W10311524 AIR1 Refrigerator Air Filter Compatible with Whirl-pool Ken-more**Caehomly**$13.42**7 rev4mo ago](https://www.amazon.com/dp/B0GM5DYJ98) [**XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 3 Pack**XBGG**$6.44**23 rev5mo ago](https://www.amazon.com/dp/B0GG8YTJ89) [**6 PACK W10311524 Refrigerator Air Filter Replacement**LEOPO**$16.87**47 rev7mo ago](https://www.amazon.com/dp/B0G1XH9BPQ) [**Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool**Casuenia**$10.25**47 rev8mo ago](https://www.amazon.com/dp/B0FW4NKQZN) [**W10311524 Refrigerator Air Filter**Midiex**$10.11**53 rev9mo ago](https://www.amazon.com/dp/B0FQ5DVHLS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**W10311524 AIR1 Refrigerator Air Filter Compatible with Whirl-pool Ken-more**Caehomly**$13.42**5.0★**▲ 273%**](https://www.amazon.com/dp/B0GM5DYJ98) [**XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 3 Pack**XBGG**$6.44**4.8★**▲ 186%**](https://www.amazon.com/dp/B0GG8YTJ89) [**Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool**Casuenia**$10.25**4.8★**▲ 111%**](https://www.amazon.com/dp/B0FW4NKQZN) [**6 PACK W10311524 Refrigerator Air Filter Replacement**LEOPO**$16.87**4.6★**▲ 107%**](https://www.amazon.com/dp/B0G1XH9BPQ) [**W10311524 Refrigerator Air Filter**Midiex**$10.11**4.8★**▲ 82%**](https://www.amazon.com/dp/B0FQ5DVHLS)
**~~View all trending →~~**
## **What buyers say about whirlpool air filter replacement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**41%
*“Fit perfect”*
**Value For Money**15%
*“Worth the money”*
**Advertised Vs Actual Product**12%
*“As described”*
**Filtration**11%
*“Great little filters at a good price”*
**Quality-Overall**7%
*“Just as good as the name brand”*
**Smell**6%
*“Absorbs odors for months”*
**Ease Of Use**1%
*“easy peasy”*
**Durability**1%
*“Has held up well since purchase”*
**Temperature Control**1%
*“So important to maintain refrigerator”*
**Assembly/Installation**1%
*“Installation was easy”*
### **What buyers complain about **
**Filtration**30%
*“it didnt have a filter with it”*
**Quality-Overall**23%
*“Made Cheap”*
**Size-Overall**20%
*“Poor fit”*
**Smell**3%
*“The only downside is that the odor control may not feel quite as strong or long-lasting as name-brand versions”*
**Ease Of Use**3%
*“it was usually a hassle to squeeze them into the filter holder”*
### **Top return reasons **
**Size-Overall**49%
**Compatibility-Overall**22%
**Filtration**16%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Leak-Proof**1%
**Maintenance And Repair**1%
**Stain Resistance**0%
## **Common questions**
- **Is whirlpool air filter replacement profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 10 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the whirlpool air filter replacement niche?**
- 9 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in whirlpool air filter replacement?**
- Top complaints mined from reviews: Filtration, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for whirlpool air filter replacement peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the whirlpool air filter replacement niche?**
- Listings span $6.44–$17.86; the average listing price is $12.11 (sweet spot $15–$100). The average incumbent carries 3,872 reviews — the moat a new listing must climb.
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