---
title: "Wh23x28418 — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/wh23x28418"
last_updated: "2026-08-09T06:09:36.084Z"
locale: en
meta:
description: "Niche score 45/100 · $110K/yr market · 19K searches/yr · $30.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $110K/yr market · 19K searches/yr · $30.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wh23x28418 — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **wh23x28418**
**Skip it**
A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 53Conversion 100Competition 8Returns 34Price range 95Avg price 95Brand share 15Review moat 92Quality gap 27
**Conversion**
**Incredible****19.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$30.16**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.69–$47.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****153.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+24.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$110K**
$110K/yr · 19K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, wh23x28418 is a $110K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wh23x28418 market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$121K–$151K**
- units × avg price
- **Conversion rate**
- **19.5%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **276 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**4%**
- Yendse36% - ClimaTek23% - AMI PARTS21% - TEPU9% - GE4% - Techecook2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +24.4% search growth over the last 90 days.
1K800Spike '25Prime Day '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/appliances/wh23x28418/trend)
## **Top wh23x28418 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yendse WH23X28418 290D1201G003 WH23X24178 Drain Pump Fit for GE Hotpoint**Yendse**$28.43**4.7★399 rev](https://www.amazon.com/dp/B0D2CKQ8L2) [2**ClimaTek Upgraded Washer Drain Pump for General Electric GE WH23X28418**ClimaTek**$23.38**4.7★418 rev](https://www.amazon.com/dp/B086XH1WX4) [3**WH23X28418 WH23X24178 Drain Pump b40-3a01 Fit for G-E Washer gtw750 Washer**AMI PARTS**$29.73**4.7★118 rev](https://www.amazon.com/dp/B0CKQT63XP) [4**TEPU WH23X28418 Washer Drain Pump Compatible With ge hotpoint Washer Drain Pump Replacement 290D1201G001 B40-3A01 AP6889136 PS1272311 Easy Install Fix Leaking Noisy**TEPU**$19.69**3.5★4 rev](https://www.amazon.com/dp/B0FN7H9YF2) [5**WH23X24178 B40-3A01 Washer Drain Pump fit for G-E/Hot-point Washer**AMI PARTS**$27.64**4.6★145 rev](https://www.amazon.com/dp/B0D3F12M6J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Upgrade WH23X28418 WH23X24178 290D1201G003 Washer Drain Pump**ECHASL**$47.77**4 rev1mo ago](https://www.amazon.com/dp/B0H45PC1F7) [**TEPU WH23X28418 Washer Drain Pump Compatible With ge hotpoint Washer Drain Pump Replacement 290D1201G001 B40-3A01 AP6889136 PS1272311 Easy Install Fix Leaking Noisy**TEPU**$19.69**4 rev10mo ago](https://www.amazon.com/dp/B0FN7H9YF2) [**WH23X24178 B40-3A01 Washer Drain Pump fit for G-E/Hot-point Washer**AMI PARTS**$27.64**145 rev2y ago](https://www.amazon.com/dp/B0D3F12M6J) [**Yendse WH23X28418 290D1201G003 WH23X24178 Drain Pump Fit for GE Hotpoint**Yendse**$28.43**399 rev2y ago](https://www.amazon.com/dp/B0D2CKQ8L2) [**290D1201G003 fit for Hotpoint GE WH23X24175 Washer Drain Pump Motor WH23X28418 B40-3A01 gtw330ask gtw460asj gtw220ack htw240ask WH23X24178 WH23X27574 GTW750CPL0DG GTW460ASJ5WW HTW200ASK prime&swift**prime&swift**$33.04**155 rev2y ago](https://www.amazon.com/dp/B0D1BL7BFW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Upgrade WH23X28418 WH23X24178 290D1201G003 Washer Drain Pump**ECHASL**$47.77**5.0★**▲ 228%**](https://www.amazon.com/dp/B0H45PC1F7) [**TEPU WH23X28418 Washer Drain Pump Compatible With ge hotpoint Washer Drain Pump Replacement 290D1201G001 B40-3A01 AP6889136 PS1272311 Easy Install Fix Leaking Noisy**TEPU**$19.69**3.5★**▲ 227%**](https://www.amazon.com/dp/B0FN7H9YF2) [**290D1201G003 WH23X28418 GTW460ASJ6WW Fit for GE Hotpoint Washer Drain Pump Motor WH23X24178 WH23X24175 B40-3A01 WH23X27574 290D1201G001 GTW330ASK3WW GTW750CPL0DG HTW240ASK0WS PTW900BST0WS by Techecook**Techecook**$28.22**4.6★**▲ 59%**](https://www.amazon.com/dp/B0CNRJJZ7J) [**290D1201G003 fit for Hotpoint GE WH23X24175 Washer Drain Pump Motor WH23X28418 B40-3A01 gtw330ask gtw460asj gtw220ack htw240ask WH23X24178 WH23X27574 GTW750CPL0DG GTW460ASJ5WW HTW200ASK prime&swift**prime&swift**$33.04**4.6★**▲ 58%**](https://www.amazon.com/dp/B0D1BL7BFW) [**ClimaTek Upgraded Washer Drain Pump for General Electric GE WH23X28418**ClimaTek**$23.38**4.7★**▲ 52%**](https://www.amazon.com/dp/B086XH1WX4)
**~~View all trending →~~**
## **What buyers say about wh23x28418**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**34%
*“Fit perfectly”*
**Value For Money**18%
*“Money saver”*
**Advertised Vs Actual Product**15%
*“Is as described”*
**Quality-Overall**10%
*“Quality product”*
**Ease Of Use**7%
*“Super Simple”*
**Durability**5%
*“it's been going strong for a few months now”*
**Leak-Proof**3%
*“There have been no leaks”*
**Maintenance And Repair**2%
*“Easy fix save me a lot of money”*
**Functionality-Overall**2%
*“It works”*
**Measurement/Reading Accuracy**1%
*“Reliable part”*
### **What buyers complain about **
**Product Condition**25%
*“Wasnt runs like new”*
**Ease Of Use**25%
*“Id give this job a 2 for hardness”*
**Rusts/Corrodes**8%
*“my old pump was rusted over”*
**Jamming/Clogging**8%
*“These parts tend to get clogged so check for baby socks or coins before replacing”*
**Compatibility-Overall**6%
*“Isn't compatible with all that it says it is”*
**Defective Material/Parts**6%
*“Wrong part”*
**Size-Overall**6%
*“Doesn't fit the washer that it said it would fit”*
**Natural Resource Wastage**6%
*“Waste of money”*
### **Top return reasons **
**Defective Material/Parts**26%
**Functionality-Overall**17%
**Size-Overall**15%
**Compatibility-Overall**13%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Add-Ons/Attachments**3%
**Connectivity-Overall**2%
**Maintenance And Repair**2%
**Assembly/Installation**2%
## **Common questions**
- **Is wh23x28418 profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the wh23x28418 niche?**
- 8 brands and 16 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in wh23x28418?**
- Top complaints mined from reviews: Product Condition, Ease Of Use, Rusts/Corrodes. The return rate is 4.3%.
- **When does demand for wh23x28418 peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the wh23x28418 niche?**
- Listings span $19.69–$47.77; the average listing price is $30.16 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.
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