---
title: "Products — wb13k21 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/wb13k21/products"
last_updated: "2026-08-09T07:45:06.461Z"
locale: en
meta:
  description: "Niche score 52/100 · $177K/yr market · 62K searches/yr · $21.15 avg price. Soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $177K/yr market · 62K searches/yr · $21.15 avg price. Soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — wb13k21 - Flapen"
---

# **wb13k21**

**Worth a look**

Shows searches that convert (13.5% search→purchase), but soft demand (-6.7% this quarter) keeps it on the watch list.

Market size 36Growth 22Conversion 96Competition 25Returns 39Price range 95Avg price 90Brand share 53Review moat 74Quality gap 76

**Conversion**

**Incredible****13.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Incredible****$15.00–$28.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$21.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****542.86**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$177K**

$177K/yr · 62K searches

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch

## Products