---
title: "Wb13k21 — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/wb13k21"
last_updated: "2026-08-09T06:08:46.746Z"
locale: en
meta:
description: "Niche score 52/100 · $177K/yr market · 62K searches/yr · $21.15 avg price. Soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $177K/yr market · 62K searches/yr · $21.15 avg price. Soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wb13k21 — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **wb13k21**
**Worth a look**
Shows searches that convert (13.5% search→purchase), but soft demand (-6.7% this quarter) keeps it on the watch list.
Market size 36Growth 22Conversion 96Competition 25Returns 39Price range 95Avg price 90Brand share 53Review moat 74Quality gap 76
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Incredible****$15.00–$28.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****542.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$177K**
$177K/yr · 62K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wb13k21 is a $177K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wb13k21 market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$169K–$212K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**18%**
- Improvedhand21% - GE21% - CSZKJXPA13% - YFLWGFDA10% - Funmit9% - APPLIANCEMATES9% - Open — no brand owns it (6 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -6.7% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/appliances/wb13k21/trend)
## **Top wb13k21 search terms**
- **wb13k21**16K/yr+8.2%17.1% conv. - **wb13k21 oven igniter**10K/yr-6.5%18.8% conv. - **ge oven igniter replacement**7K/yr+17.6%7.8% conv. - **ge oven igniter**10K/yr-12.6%8.0% conv. - **ge gas oven igniter replacement**7K/yr-36.1%6.4% conv. - **hotpoint oven igniter**4K/yr+0.6%7.1% conv. - **ge gas oven igniter**4K/yr-29.7%6.6% conv. - **ge igniter for gas oven**3K/yr-48.2%9.5% conv. [**All search terms **](https://flapen.com/research/us/appliances/wb13k21/search-terms)
## **Top wb13k21 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$35K30%$53K40%$71K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WB13K21 Oven Igniter Replacement for G-E Sam-sung Hot-point Ken-more Gas Range Oven Replaces 5303935066 IG9998 WB13T10045 WB13K10026 Norton 501a dg94 00520a Universal Model By Improvedhand**Improvedhand**$20.92**4.2★704 rev](https://www.amazon.com/dp/B09B7B1DK2) [2**GE Appliances WB13K21 Genuine OEM Burner Igniter for Ranges**GE**$25.25**4.2★1,404 rev](https://www.amazon.com/dp/B004H3XPQW) [3**WB13K21 Oven Igniter for Gas Stove Oven Igniter for G-E Frigid-aire Hotp-oint Kenm-ore Sams-ung Gas Oven Igniter 5303935066 WB13K0021 WB13T10045 WB13K10026 Replace DG94-00520A Norton 501a AP2020569.**CSZKJXPA**$19.07**4.3★323 rev](https://www.amazon.com/dp/B0DLKBMNBS) [4**WB13K21 5303935066 WB13T10045 Gas Range Oven Igniter Replacement for GE Kenmore Hotpoint Samsung Gas Oven Igniter Replaces WB2X9998 IG9998 WB13K10026 Norton 501a by APPLIANCEMATES**APPLIANCEMATES**$21.56**4.0★165 rev](https://www.amazon.com/dp/B0CNT9CX7R) [5**WB13K21 Gas Range Oven Igniter Oven Igniter for G-E Frigi-daire Hot-point Ken-more Sam-sung Gas Oven Igniter 5303935066 WB13K0021 WB13K10026 WB13T10045 Replace DG94-00520A Norton 501a AP2020569 Etc.**YFLWGFDA**$19.12**4.4★91 rev](https://www.amazon.com/dp/B0FH75FRBD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Siziviki Upgraded WB13K21 Oven Igniter Replacement Premium Universal Fit for G-E Frigi-daire Sam-sung Hot-point Ken-more Gas Stoves & Ranges Replaces DG94-00520A 5303935066 Norton 501A**Siziviki**$15.00**3 rev3mo ago](https://www.amazon.com/dp/B0G644PMG3) [**WB2X9154 WB13K10027 Gas Range Oven Igniter for G-E XL44 Oven Igniter Replacement Round for G-E Gas Oven Igniter WB13K3 WB13K4 PS243425 4342528 AP2014008 GR403 Etc 120V Model Specific.**YFLWGFDA**$28.41**66 rev9mo ago](https://www.amazon.com/dp/B0FR3HS8YT) [**WB13K21 Gas Range Oven Igniter Oven Igniter for G-E Frigi-daire Hot-point Ken-more Sam-sung Gas Oven Igniter 5303935066 WB13K0021 WB13K10026 WB13T10045 Replace DG94-00520A Norton 501a AP2020569 Etc.**YFLWGFDA**$19.12**91 rev11mo ago](https://www.amazon.com/dp/B0FH75FRBD) [**onlyfire WB13K21 Oven Igniter Gas Range Oven Stove Igniter Replacement**onlyfire**$19.50**57 rev1y ago](https://www.amazon.com/dp/B0DS5NT38K) [**WB13K21 Oven Igniter for Gas Stove Oven Igniter for G-E Frigid-aire Hotp-oint Kenm-ore Sams-ung Gas Oven Igniter 5303935066 WB13K0021 WB13T10045 WB13K10026 Replace DG94-00520A Norton 501a AP2020569.**CSZKJXPA**$19.07**323 rev1y ago](https://www.amazon.com/dp/B0DLKBMNBS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Siziviki Upgraded WB13K21 Oven Igniter Replacement Premium Universal Fit for G-E Frigi-daire Sam-sung Hot-point Ken-more Gas Stoves & Ranges Replaces DG94-00520A 5303935066 Norton 501A**Siziviki**$15.00**4.6★**▲ 324%**](https://www.amazon.com/dp/B0G644PMG3) [**WB13K21 Oven Igniter Replacement for GE Hotpoint Kenmore and RCA Gas Range**Funmit**$21.56**4.4★**▲ 68%**](https://www.amazon.com/dp/B0915C4JPD) [**WB13K21 Gas Range Oven Igniter Replacement for GE Samsung Replaces WB13K0021 WB13K10009 WB13K10026 WB13K12 WB13K13 WB13K14**KitFit**$19.20**4.3★**▲ 62%**](https://www.amazon.com/dp/B0DNSNPWXH) [**WB13K21 Oven Igniter for Gas Stove Oven Igniter for G-E Frigid-aire Hotp-oint Kenm-ore Sams-ung Gas Oven Igniter 5303935066 WB13K0021 WB13T10045 WB13K10026 Replace DG94-00520A Norton 501a AP2020569.**CSZKJXPA**$19.07**4.3★**▲ 34%**](https://www.amazon.com/dp/B0DLKBMNBS) [**WB13K21 Gas Range Oven Igniter Oven Igniter for G-E Frigi-daire Hot-point Ken-more Sam-sung Gas Oven Igniter 5303935066 WB13K0021 WB13K10026 WB13T10045 Replace DG94-00520A Norton 501a AP2020569 Etc.**YFLWGFDA**$19.12**4.4★**▲ 30%**](https://www.amazon.com/dp/B0FH75FRBD)
**~~View all trending →~~**
## **What buyers say about wb13k21**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good Price”*
**Size-Overall**16%
*“Fits perfectly”*
**Advertised Vs Actual Product**16%
*“Works as advertised”*
**Baking**9%
*“This Igniter Brought a Great Change to my Baking”*
**Quality-Overall**7%
*“Good product just as described”*
**Ease Of Use**5%
*“Wicked easy”*
**Maintenance And Repair**5%
*“Essential accessories for daily maintenance”*
**Durability**3%
*“this is solid strong and doesnt break”*
**Heating**3%
*“supplies a more even temperature in the oven”*
**Functionality-Overall**3%
*“It works”*
### **What buyers complain about **
**Durability**51%
*“Did not last”*
**Quality-Overall**8%
*“Poor quality”*
**Defective Material/Parts**7%
*“Wrong part”*
**Heating**4%
*“Our Samsung gas oven was taking forever to get up to temperature due to the gas only running for a few seconds at a time then going out”*
**Value For Money**4%
*“Will spend a couple more dollars”*
**Size-Overall**4%
*“Not even a close fit”*
**Advertised Vs Actual Product**3%
*“Not as Described”*
**Baking**3%
*“requiring me to restart the oven manually”*
**Assembly/Installation**2%
*“Broke during install”*
**Product Condition**2%
*“Product looked to be used”*
### **Top return reasons **
**Defective Material/Parts**31%
**Size-Overall**16%
**Compatibility-Overall**14%
**Functionality-Overall**13%
**Advertised Vs Actual Product**5%
**Connectivity-Overall**3%
**Durability**3%
**Heating**3%
**Product Condition**3%
**Value For Money**2%
## **Common questions**
- **Is wb13k21 profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the wb13k21 niche?**
- 12 brands and 24 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in wb13k21?**
- Top complaints mined from reviews: Durability, Quality-Overall, Defective Material/Parts. The return rate is 3.9%.
- **When does demand for wb13k21 peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the wb13k21 niche?**
- Listings span $15.00–$28.41; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.
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