---
title: "Search terms — water filter w10413645a - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/water-filter-w10413645a/search-terms"
last_updated: "2026-08-09T10:16:33.861Z"
locale: en
meta:
  description: "Niche score 52/100 · $98K/yr market · 9K searches/yr · $37.56 avg price. Soft demand (-7.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $98K/yr market · 9K searches/yr · $37.56 avg price. Soft demand (-7.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — water filter w10413645a - Flapen"
---

# **water filter w10413645a**

**Worth a look**

Shows searches that convert (29.2% search→purchase), but soft demand (-7.8% this quarter) keeps it on the watch list.

Market size 25Growth 21Conversion 100Competition 46Returns 95Price range 95Avg price 95Brand share 27Review moat 88Quality gap 24

**Conversion**

**Incredible****29.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$37.56**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.93–$46.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****248.35**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$98K**

$98K/yr · 9K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms