---
title: "W11513248 — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w11513248"
last_updated: "2026-08-09T11:07:11.059Z"
locale: en
meta:
description: "Niche score 49/100 · $86K/yr market · 19K searches/yr · $32.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $86K/yr market · 19K searches/yr · $32.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "W11513248 — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **w11513248**
**Skip it**
High returns (9.4%) — this niche doesn't clear our bar today.
Market size 21Growth 25Conversion 96Competition 18Returns 9Price range 95Avg price 95Brand share 45Review moat 99Quality gap 96
**Review moat**
**Incredible****22**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$32.47**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.63–$49.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$86K**
$86K/yr · 19K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****9.4%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, w11513248 is a $86K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **w11513248 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$97K–$130K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#1,669**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **16 months**
- **Avg seller age**
- **226 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**18%**
- ulapithi21% - FQRANBO20% - FJIAYIF15% - showingo14% - eosorssa8% - Orvex4% - Open — no brand owns it (6 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — -0.6% search growth over the last 90 days.
500300Spike '25Spike '26 seasonAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/w11513248/trend)
## **Top w11513248 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**W11414731 W11513248 Washer Machine Lid Lock Switch Assembly**ulapithi**$27.24**3.6★50 rev](https://www.amazon.com/dp/B0DQ4WGV1D) [2**W11414731 Washer Lid Lock Assembly Compatible with Whirlpool Maytag Crosley Washer W11414731 Latch Assembly Replaces W11513248 AP7002928 PS16543458**FQRANBO**$23.63**4.0★26 rev](https://www.amazon.com/dp/B0F4X98GQF) [3**W11414731 W11513248 Washer Lid Lock Switch Assembly**FJIAYIF**$34.27**3.6★33 rev](https://www.amazon.com/dp/B0F6T9GGTK) [4**Showingo W11414731 W11513248 Washer Latch Assembly Compatible with Whirlpool Washer Lid Lock Switch Replace AP7002928 PD00073744 MVW5430MW0 WTW5010LW0 WTW5015LW0 WTW5057LW0**showingo**$27.09**3.7★36 rev](https://www.amazon.com/dp/B0DQGMNLLS) [5**W11414731 OEM Genuine Washer Latch Fit for Whirlpool**eosorssa**$26.45**4.2★13 rev](https://www.amazon.com/dp/B0DL9RDVQZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**W11414731 W11513248 Washer Lid Lock Assembly with W11643703 W11403468 Bezel**LOTMOVE**$49.10**4 rev1mo ago](https://www.amazon.com/dp/B0H2Y4NZN1) [**W11414731 W11513248 Washer Lid Lock fits for Whirlpool Maytag Crosley WTW5057LW0 WTW5010LW0 WTW5015LW0 PS16543458 DTL6000 Washer Lid Lock Latch - W/Bezel**Orvex**$29.22**1 rev6mo ago](https://www.amazon.com/dp/B0GF1S3NQP) [**CEYHTLY W11414731 Washer Machine Lid Lock Switch Assembly Compatible with Whirlpool Crosley Maytag Washer Lid Lock Replacement Replaces W11513248 AP7002928 WTW5010LW0 WTW5057LW0 WTW5057LW1 MVW5430MW0**CEYHTLY**$23.84**15 rev8mo ago](https://www.amazon.com/dp/B0FXG4TDRH) [**W11414731 Washer Lid Lock Switch Assembly - Compatible with Whirlpool/Crosley/Maytag Washers (Fits WTW5010LW0 CAW45125LW0 MVW5035MW0 & Replaces W11513248 4964074)**mexfoting**$24.45**7 rev11mo ago](https://www.amazon.com/dp/B0FL7S2B3G) [**Original Factory Authentic W11414731 W11513248 OEM(UR CE-Certification)**KHWEU**$38.65**13 rev1y ago](https://www.amazon.com/dp/B0FD8T4VXK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**W11414731 W11513248 Washer Lid Lock Assembly with W11643703 W11403468 Bezel**LOTMOVE**$49.10**5.0★**▲ 200%**](https://www.amazon.com/dp/B0H2Y4NZN1) [**W11414731 W11513248 Washer Lid Lock fits for Whirlpool Maytag Crosley WTW5057LW0 WTW5010LW0 WTW5015LW0 PS16543458 DTL6000 Washer Lid Lock Latch - W/Bezel**Orvex**$29.22**1.0★**▲ 192%**](https://www.amazon.com/dp/B0GF1S3NQP) [**Washer Latch Assembly for Whirlpool W11513248**Generic**$48.72**4.9★**▲ 132%**](https://www.amazon.com/dp/B0C95RGRKK) [**CEYHTLY W11414731 Washer Machine Lid Lock Switch Assembly Compatible with Whirlpool Crosley Maytag Washer Lid Lock Replacement Replaces W11513248 AP7002928 WTW5010LW0 WTW5057LW0 WTW5057LW1 MVW5430MW0**CEYHTLY**$23.84**3.3★**▲ 72%**](https://www.amazon.com/dp/B0FXG4TDRH) [**W11414731 Washer Lid Lock Switch Assembly - Compatible with Whirlpool/Crosley/Maytag Washers (Fits WTW5010LW0 CAW45125LW0 MVW5035MW0 & Replaces W11513248 4964074)**mexfoting**$24.45**4.4★**▲ 16%**](https://www.amazon.com/dp/B0FL7S2B3G)
**~~View all trending →~~**
## **What buyers say about w11513248**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**45%
*“Worked and fit”*
**Quality-Overall**12%
*“Great product”*
**Value For Money**10%
*“fair price”*
**Advertised Vs Actual Product**8%
*“Exactly What I Needed”*
**Ease Of Use**6%
*“very easy change”*
**Compatibility-Overall**6%
*“Compatible with whirlpool wtw5010w0”*
**Ease Of Cleaning**2%
*“The included bezel gave it a clean, finished look”*
**Maintenance And Repair**1%
*“This replacement solved the problem”*
### **What buyers complain about **
**Functionality-Overall**36%
*“and does one function, can fail”*
**Durability**14%
*“defective after 1 month”*
**Size-Overall**11%
*“it will not fit correctly”*
**Defective Material/Parts**9%
*“Broken part”*
**Compatibility-Overall**7%
*“Cheap and not compatable”*
**Quality-Overall**5%
*“Cheap replacement”*
**Product Condition**2%
*“According to the reviews this item is returned alot”*
**Value For Money**2%
*“Waste of Money”*
**Connectivity-Overall**2%
*“Thats one fragile connection”*
**Strength**2%
*“is that it's very fragile”*
### **Top return reasons **
**Functionality-Overall**29%
**Defective Material/Parts**23%
**Assembly/Installation**12%
**Size-Overall**12%
**Compatibility-Overall**9%
**Mechanism Issues**4%
**Advertised Vs Actual Product**2%
**Connectivity-Overall**2%
**Product Condition**1%
**Durability**1%
## **Common questions**
- **Is w11513248 profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the w11513248 niche?**
- 12 brands and 14 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in w11513248?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Size-Overall. The return rate is 9.4% — above our launch gate.
- **When does demand for w11513248 peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the w11513248 niche?**
- Listings span $23.63–$49.10; the average listing price is $32.47 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.
## **Related niches in Appliances**
- 60 [**deviled egg platter**](https://flapen.com/research/us/appliances/deviled-egg-platter)$1.3M/yr-52.4%**Worth a look**- 60 [**hat washer for washing machine**](https://flapen.com/research/us/appliances/hat-washer-for-washing-machine)$1.9M/yr+56.4%**Launch it**- 60 [**fppwfu01 water filter replacement**](https://flapen.com/research/us/appliances/fppwfu01-water-filter-replacement)$8.5M/yr+8.2%**Launch it**- 60 [**refrigerators**](https://flapen.com/research/us/appliances/refrigerators)$2.2M/yr+11.8%**Launch it**- 60 [**opal ice maker filter**](https://flapen.com/research/us/appliances/opal-ice-maker-filter)$747K/yr+28.5%**Worth a look**- 61 [**dryer vent hose**](https://flapen.com/research/us/appliances/dryer-vent-hose)$4.5M/yr-2.7%**Worth a look**[**All Appliances niches **](https://flapen.com/research/us/appliances)