---
title: "W11307244 — $165K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w11307244"
last_updated: "2026-08-09T07:34:37.994Z"
locale: en
meta:
description: "Niche score 51/100 · $165K/yr market · 43K searches/yr · $22.58 avg price. High returns (8.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $165K/yr market · 43K searches/yr · $22.58 avg price. High returns (8.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "W11307244 — $165K/yr Amazon US Niche (2026) - Flapen"
---
# **w11307244**
**Worth a look**
Shows searches that convert (17.2% search→purchase), but high returns (8.8%) keeps it on the watch list.
Market size 34Growth 25Conversion 98Competition 21Returns 11Price range 95Avg price 94Brand share 50Review moat 89Quality gap 90
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Incredible****$15.86–$37.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$22.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****215.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$165K**
$165K/yr · 43K searches
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****8.8%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, w11307244 is a $165K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **w11307244 market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$181K–$226K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#931**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **225 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**17%**
- Fetechmate24% - M Motico17% - UPTTHOW14% - Replizo12% - Qagea9% - Techecook8% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 108 weeks — +0.3% search growth over the last 90 days.
900700Spike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.1×
[**Open Trend **](https://flapen.com/research/us/appliances/w11307244/trend)
## **Top w11307244 search terms**
- **w11307244**29K/yr-3.2%16.7% conv. - **w10682535**13K/yr+7.7%13.0% conv. - **w11307244 lid lock**1K/yr+18.0%12.9% conv. [**All search terms **](https://flapen.com/research/us/appliances/w11307244/search-terms)
## **Top w11307244 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$66K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2026 Upgrade W11307244 W10682535 W11253733 Washer Lid Lock Switch Replacement Compatible With Whirl-pool Ken-more May-tag Ama-na Washing Machines Replaces W10838613 W10838613VP By Fetechmate**Fetechmate**$18.81**4.3★95 rev](https://www.amazon.com/dp/B0DQP75GNK) [2**M Motico W11307244 W10682535 Washer Lid Lock Switch Compatible with Whirlpool Kenmore Maytag Amana Crosley Washer Machine Replaces W10838613 W11253733 PS12704713 3-Year Warranty**M Motico**$22.15**4.1★279 rev](https://www.amazon.com/dp/B0C1FK4S8M) [3**W11307244 Washer Lid Lock (3 Wire) Washer Door Lock Compatible with Whirlpool Maytag Amana Kenmore Replace W11253733 W10838613 W10838613VP etc**UPTTHOW**$15.86**4.1★289 rev](https://www.amazon.com/dp/B09XM7VZ6L) [4**Upgraded W11307244 W10682535 Washer Lid Lock Switch Assembly for Amana Whirlpool Maytag Replaces W10838613 W10838613VP W11253733 PS12704713 W10682535**Replizo**$24.67**4.0★54 rev](https://www.amazon.com/dp/B0FP812G61) [5**Washer Lid Lock Assembly (3-Wire) W11307244 W10682535 W11253733**Qagea**$23.44**4.2★574 rev](https://www.amazon.com/dp/B0B9JQ945W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**W11307244 W10682535 Washer Lid Lock Switch for Amana Whirlpool Maytag**AufewB**$22.32**12 rev5mo ago](https://www.amazon.com/dp/B0GHY1YYMH) [**Upgraded W11307244 W10682535 Washer Lid Lock Switch Assembly for Amana Whirlpool Maytag Replaces W10838613 W10838613VP W11253733 PS12704713 W10682535**Replizo**$24.67**54 rev8mo ago](https://www.amazon.com/dp/B0FP812G61) [**2026 Upgrade W11307244 W10682535 W11253733 Washer Lid Lock Switch Replacement Compatible With Whirl-pool Ken-more May-tag Ama-na Washing Machines Replaces W10838613 W10838613VP By Fetechmate**Fetechmate**$18.81**95 rev1y ago](https://www.amazon.com/dp/B0DQP75GNK) [**W11307244 W10682535 Washer Lid Lock and Lid Strike w10837741**Idelen**$37.22**127 rev2y ago](https://www.amazon.com/dp/B0D8JMZL1D) [**W11307244 W10682535 Washer Lid Lock Switch with W10837741 Washer Lid Strike by Micnce Replacement for Kenmore Maytag Whirlpool Amana Washing Machine Replace PS12704713 AP6832601 4920959 W10838613**Micnce**$22.34**32 rev2y ago](https://www.amazon.com/dp/B0CXS452CH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**W11307244 W10682535 Washer Lid Lock Switch for Amana Whirlpool Maytag**AufewB**$22.32**3.3★**▲ 115%**](https://www.amazon.com/dp/B0GHY1YYMH) [**2026 Upgrade W11307244 W10682535 W11253733 Washer Lid Lock Switch Replacement Compatible With Whirl-pool Ken-more May-tag Ama-na Washing Machines Replaces W10838613 W10838613VP By Fetechmate**Fetechmate**$18.81**4.3★**▲ 86%**](https://www.amazon.com/dp/B0DQP75GNK) [**W11307244 Washer Lid Lock (3 Wire) Washer Door Lock Compatible with Whirlpool Maytag Amana Kenmore Replace W11253733 W10838613 W10838613VP etc**UPTTHOW**$15.86**4.1★**▲ 37%**](https://www.amazon.com/dp/B09XM7VZ6L) [**Upgraded W11307244 W10682535 Washer Lid Lock Switch Assembly for Amana Whirlpool Maytag Replaces W10838613 W10838613VP W11253733 PS12704713 W10682535**Replizo**$24.67**4.0★**▲ 35%**](https://www.amazon.com/dp/B0FP812G61) [**W11307244 W10682535 Washer Lid Lock and Lid Strike w10837741**Idelen**$37.22**4.5★**▲ 32%**](https://www.amazon.com/dp/B0D8JMZL1D)
**~~View all trending →~~**
## **What buyers say about w11307244**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Fit perfectly”*
**Advertised Vs Actual Product**22%
*“Worked as intended”*
**Maintenance And Repair**9%
*“Perfect fix”*
**Ease Of Use**9%
*“Easy”*
**Value For Money**8%
*“Saved $$$”*
**Quality-Overall**5%
*“Great product”*
**Efficiency**3%
*“Working well”*
**Assembly/Installation**2%
*“Trash sent a used part return it was locked i couldn't even shut the lid after installing it these are easy to install returned it”*
**Durability**2%
*“Works perfectly after months of use”*
**Instructions/User Manual/Troubleshooting**1%
*“Just what the manual asked for”*
### **What buyers complain about **
**Size-Overall**19%
*“Didn't fit”*
**Defective Material/Parts**16%
*“Did not fit in place of part no”*
**Functionality-Overall**15%
*“it stopped working”*
**Compatibility-Overall**8%
*“will not fit a wtw5000dw3”*
**Quality-Overall**7%
*“which may explain why it was cheaply made”*
**Assembly/Installation**5%
*“Tried taking the assembly apart”*
**Product Condition**5%
*“has clearly been used, broken & rusted”*
**Durability**5%
*“broke”*
**Natural Resource Wastage**4%
*“Waste of time”*
**Instructions/User Manual/Troubleshooting**4%
*“I couldn't have done it without the instructions”*
### **Top return reasons **
**Defective Material/Parts**27%
**Size-Overall**21%
**Functionality-Overall**17%
**Compatibility-Overall**12%
**Assembly/Installation**7%
**Mechanism Issues**3%
**Advertised Vs Actual Product**3%
**Product Condition**2%
**Value For Money**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is w11307244 profitable to sell on Amazon United States?**
- The niche generates $165K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the w11307244 niche?**
- 12 brands and 18 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in w11307244?**
- Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Functionality-Overall. The return rate is 8.8% — above our launch gate.
- **When does demand for w11307244 peak?**
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- **What does it cost to enter the w11307244 niche?**
- Listings span $15.86–$37.22; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.
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