---
title: "W11177741 — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w11177741"
last_updated: "2026-08-09T06:56:31.332Z"
locale: en
meta:
description: "Niche score 34/100 · $60K/yr market · 34K searches/yr · $18.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $60K/yr market · 34K searches/yr · $18.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "W11177741 — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **w11177741**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 15Conversion 85Competition 0Returns 17Price range 95Avg price 84Brand share 0Review moat 90Quality gap 58
**Price range**
**Incredible****$16.75–$23.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****195**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.66**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$60K**
$60K/yr · 34K searches
**Growth**
**Bad****-20.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, w11177741 is a $60K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 34/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **w11177741 market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$56K–$75K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#1,221**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **249 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Fognor80% - LaWana6% - Lusperi5% - FBULWSEC5% - Neyway4%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -20.9% search growth over the last 90 days.
800600Spike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/appliances/w11177741/trend)
## **Top w11177741 search terms**
- **w11177741**13K/yr-18.9%12.5% conv. - **whirlpool dishwasher door seal**8K/yr-25.3%3.0% conv. - **maytag dishwasher door seal**6K/yr-15.7%3.0% conv. - **whirlpool dishwasher door gasket**6K/yr-23.4%4.2% conv. - **kitchenaid dishwasher door seal**2K/yr-25.9%4.1% conv. [**All search terms **](https://flapen.com/research/us/appliances/w11177741/search-terms)
## **Top w11177741 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$12K40%$24K60%$36K80%$48K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**W11177741 Dishwasher Door Seal for Whirlpool KitchenAid Maytag Kenmore**Fognor**$18.87**4.6★284 rev](https://www.amazon.com/dp/B0BRV7CT1G) [2**LaWana W11177741 Dishwasher Door Gasket Seal for Whirlpool Replacement**LaWana**$16.75**4.4★154 rev](https://www.amazon.com/dp/B0B92ZS8MG) [3**W11177741 Dishwasher Door Rubber Seal for Whirlpool Maytag Kenmore Replace**Lusperi**$16.77**4.2★420 rev](https://www.amazon.com/dp/B0B872CD75) [4**W10909089 AP6034205 Dishwasher Lower Door Seal - Compatible with Whirlpool Admiral Amana Crosley Estate Jenn-Air Kenmore Sears Kirkland Kitchen Aid Magic Chef Maytag Roper**FBULWSEC**$23.63**4.2★107 rev](https://www.amazon.com/dp/B0CTF8ZSMZ) [5**W11177741 Dishwasher Door Gasket Seal Replacement Compatible with Whirlpool Maytag KitchenAid Kenmore Amana Replaces W10300924 W10660528 W10300924V Fix Leaks Durable Rubber Easy Install**Neyway**$17.26**4.6★10 rev](https://www.amazon.com/dp/B0GKHLLKGJ)
### **Newest**
by launch date
[**W11177741 Dishwasher Door Gasket Seal Replacement Compatible with Whirlpool Maytag KitchenAid Kenmore Amana Replaces W10300924 W10660528 W10300924V Fix Leaks Durable Rubber Easy Install**Neyway**$17.26**10 rev5mo ago](https://www.amazon.com/dp/B0GKHLLKGJ) [**W10909089 AP6034205 Dishwasher Lower Door Seal - Compatible with Whirlpool Admiral Amana Crosley Estate Jenn-Air Kenmore Sears Kirkland Kitchen Aid Magic Chef Maytag Roper**FBULWSEC**$23.63**107 rev2y ago](https://www.amazon.com/dp/B0CTF8ZSMZ) [**W11177741 Dishwasher Door Seal for Whirlpool KitchenAid Maytag Kenmore**Fognor**$18.87**284 rev3y ago](https://www.amazon.com/dp/B0BRV7CT1G) [**LaWana W11177741 Dishwasher Door Gasket Seal for Whirlpool Replacement**LaWana**$16.75**154 rev3y ago](https://www.amazon.com/dp/B0B92ZS8MG) [**W11177741 Dishwasher Door Rubber Seal for Whirlpool Maytag Kenmore Replace**Lusperi**$16.77**420 rev3y ago](https://www.amazon.com/dp/B0B872CD75)
### **Trending**
90-day click momentum
[**W11177741 Dishwasher Door Gasket Seal Replacement Compatible with Whirlpool Maytag KitchenAid Kenmore Amana Replaces W10300924 W10660528 W10300924V Fix Leaks Durable Rubber Easy Install**Neyway**$17.26**4.6★**▲ 338%**](https://www.amazon.com/dp/B0GKHLLKGJ) [**W11177741 Dishwasher Door Seal for Whirlpool KitchenAid Maytag Kenmore**Fognor**$18.87**4.6★**▲ 39%**](https://www.amazon.com/dp/B0BRV7CT1G) [**W10909089 AP6034205 Dishwasher Lower Door Seal - Compatible with Whirlpool Admiral Amana Crosley Estate Jenn-Air Kenmore Sears Kirkland Kitchen Aid Magic Chef Maytag Roper**FBULWSEC**$23.63**4.2★**▼ 17%**](https://www.amazon.com/dp/B0CTF8ZSMZ) [**LaWana W11177741 Dishwasher Door Gasket Seal for Whirlpool Replacement**LaWana**$16.75**4.4★**▼ 36%**](https://www.amazon.com/dp/B0B92ZS8MG) [**W11177741 Dishwasher Door Rubber Seal for Whirlpool Maytag Kenmore Replace**Lusperi**$16.77**4.2★**▼ 80%**](https://www.amazon.com/dp/B0B872CD75)
## **What buyers say about w11177741**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Exact fit”*
**Leak-Proof**27%
*“Fixed the dishwasher leak”*
**Advertised Vs Actual Product**13%
*“As described”*
**Value For Money**7%
*“A lot cheaper than the Whirlpool brand”*
**Quality-Overall**7%
*“Good quality”*
**Compatibility-Overall**6%
*“W11177741 compatible with several units”*
**Ease Of Use**5%
*“My husband EASILY installed the door seal”*
**Maintenance And Repair**2%
*“Saved me a repair bill”*
**Correct Contents**1%
*“Part number was correct”*
**Durability**1%
*“durable”*
### **What buyers complain about **
**Leak-Proof**34%
*“did not stop my door leak”*
**Quality-Overall**17%
*“Garbage product”*
**Size-Overall**14%
*“didn't fit”*
**Thickness**14%
*“This gasket is far too thick”*
### **Top return reasons **
**Size-Overall**45%
**Leak-Proof**12%
**Compatibility-Overall**10%
**Defective Material/Parts**9%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Maintenance And Repair**3%
**Connectivity-Overall**2%
**Material Quality**2%
**Mechanism Issues**1%
## **Common questions**
- **Is w11177741 profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the w11177741 niche?**
- 5 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in w11177741?**
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 7.2% — above our launch gate.
- **When does demand for w11177741 peak?**
- Demand peaks in Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the w11177741 niche?**
- Listings span $16.75–$23.63; the average listing price is $18.66 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.
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