---
title: "W11032770 — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w11032770"
last_updated: "2026-08-09T06:56:19.060Z"
locale: en
meta:
description: "Niche score 42/100 · $85K/yr market · 12K searches/yr · $41.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $85K/yr market · 12K searches/yr · $41.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "W11032770 — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **w11032770**
**Skip it**
High returns (10.7%) — this niche doesn't clear our bar today.
Market size 21Growth 23Conversion 98Competition 12Returns 5Price range 95Avg price 95Brand share 27Review moat 91Quality gap 65
**Conversion**
**Incredible****17.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$41.08**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$35.65–$53.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****172.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$85K**
$85K/yr · 12K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****10.7%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, w11032770 is a $85K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **w11032770 market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$82K**
- units × avg price
- **Conversion rate**
- **17.1%**
- **Avg BSR**
- **#663**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **223 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**6%**
- puxyblue30% - LinkEZ25% - AMI PARTS14% - MIFLUS12% - Primeco7% - eHuangTools5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -4.5% search growth over the last 90 days.
500300Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/appliances/w11032770/trend)
## **Top w11032770 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![[2026 NEW UPGRADED] W11032770 W10440715 Dishwasher Circulation Pump Motor by puxyblue- Fit for WhirlPool KenMore KitchenAide Dishwasher - Replaces W10816492 WPW10529163 W10885542 W10864037 W10529163](https://m.media-amazon.com/images/I/316hLK2F8lL.jpg)**\[2026 NEW UPGRADED\] W11032770 W10440715 Dishwasher Circulation Pump Motor by puxyblue- Fit for WhirlPool KenMore KitchenAide Dishwasher - Replaces W10816492 WPW10529163 W10885542 W10864037 W10529163**puxyblue**$39.02**4.2★98 rev](https://www.amazon.com/dp/B0C9QHN459) [2**Dishwasher Circulation Pump OEM W11032770**LinkEZ**$53.03**4.6★1,026 rev](https://www.amazon.com/dp/B084H2ZZSY) [3**W10529163 W11032770 Circulation Pump W10885542 Dishwasher Pump**AMI PARTS**$36.94**4.0★36 rev](https://www.amazon.com/dp/B0CL9PMMVK) [4**W11032770 W10440715 Dishwasher Circulation Pump Motor Assembly Compatible for Whirl.pool Ken.more Dishwashers Replace W10349483 W10529163 W10816492 W10864037-by MIFLUS**MIFLUS**$36.44**4.5★24 rev](https://www.amazon.com/dp/B0FHPQRRRB) [5**Primeco W11032770 Replacement Washer Drain Pump Compatible for Various Brand Washer made by OEM Parts Manufacturer AP6039091 W10864037 W10529163 PS11773089 W10816492 W10885542 WPW10529163**Primeco**$38.65**4.3★109 rev](https://www.amazon.com/dp/B08QXXY1DR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**W11032770 W10440715 Dishwasher Circulation Pump Motor Assembly Compatible for Whirl.pool Ken.more Dishwashers Replace W10349483 W10529163 W10816492 W10864037-by MIFLUS**MIFLUS**$36.44**24 rev11mo ago](https://www.amazon.com/dp/B0FHPQRRRB) [**W11032770 W10440715 Dishwasher Circulation Pump Motor Assembly Compatible for Whirl.pool Ken.more Kitchen.Aid Dishwashers Replace W10349483 W10529163 W10816492 W10864037-by MIFLUS**MIFLUS**$35.65**13 rev1y ago](https://www.amazon.com/dp/B0F21B37HR) [**BlueStars W11032770 Dishwasher Circulation Pump Motor Assembly - Compatible with Whirlpool Kenmore KitchenAid Dishwashers - Replace WPW10529163 W10529163 W10885542 W10864037 W10816492**BlueStars**$37.62**21 rev1y ago](https://www.amazon.com/dp/B0DHTYLDKT) [**W10529163 W11032770 Circulation Pump W10885542 Dishwasher Pump**AMI PARTS**$36.94**36 rev2y ago](https://www.amazon.com/dp/B0CL9PMMVK) [**W10529163 W11032770 Dishwasher Circulation Pump Motor Dishwasher Drain Pump Compatible with W10885542 WDF760SADM AP6039091 W10864037 MDB8959SFZ**WMWUJ**$45.06**14 rev2y ago](https://www.amazon.com/dp/B0CB138GTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**W10529163 W11032770 Dishwasher Circulation Pump Motor Dishwasher Drain Pump Compatible with W10885542 WDF760SADM AP6039091 W10864037 MDB8959SFZ**WMWUJ**$45.06**4.7★**▲ 146%**](https://www.amazon.com/dp/B0CB138GTL) [**Primeco W11032770 Replacement Washer Drain Pump Compatible for Various Brand Washer made by OEM Parts Manufacturer AP6039091 W10864037 W10529163 PS11773089 W10816492 W10885542 WPW10529163**Primeco**$38.65**4.3★**▲ 137%**](https://www.amazon.com/dp/B08QXXY1DR) [**W10529163 W11032770 Circulation Pump W10885542 Dishwasher Pump**AMI PARTS**$36.94**4.0★**▲ 64%**](https://www.amazon.com/dp/B0CL9PMMVK) [**BlueStars W11032770 Dishwasher Circulation Pump Motor Assembly - Compatible with Whirlpool Kenmore KitchenAid Dishwashers - Replace WPW10529163 W10529163 W10885542 W10864037 W10816492**BlueStars**$37.62**4.4★**▲ 41%**](https://www.amazon.com/dp/B0DHTYLDKT) [**W11032770 W10440715 Dishwasher Circulation Pump Motor Assembly Compatible for Whirl.pool Ken.more Dishwashers Replace W10349483 W10529163 W10816492 W10864037-by MIFLUS**MIFLUS**$36.44**4.5★**▲ 35%**](https://www.amazon.com/dp/B0FHPQRRRB)
**~~View all trending →~~**
## **What buyers say about w11032770**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Item was very reasonable”*
**Size-Overall**24%
*“Direct fit”*
**Ease Of Use**14%
*“Easy”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Leak-Proof**6%
*“Did not leak”*
**Durability**3%
*“Hopefully it will last a while”*
**Quality-Overall**3%
*“Not too terrible”*
**Compatibility-Overall**2%
*“Was compatible with my dishwasher”*
**Efficiency**2%
*“Works perfectly”*
**Pressure**2%
*“Fit perfectly has great water pressure and volume”*
### **What buyers complain about **
**Durability**17%
*“Completely died in January 2026”*
**Value For Money**15%
*“They'll just have to spend a little more money these cheap slan-eyed pumps are not worth the money to spend on”*
**Quality-Overall**13%
*“PURE HOT CHEAP GARBAGE”*
**Functionality-Overall**13%
*“Didn't work”*
**Defective Material/Parts**8%
*“will not run”*
**Product Condition**4%
*“and the part looked used”*
**Leak-Proof**4%
*“I could not get it pinched enough not to leak”*
**Size-Overall**4%
*“Pump was about 1)4 bigger than original pump”*
**Natural Resource Wastage**4%
*“WASTE OF MONEY”*
**Strength**3%
*“The plus side isn't seems more robust then the OEM piece”*
### **Top return reasons **
**Functionality-Overall**25%
**Defective Material/Parts**25%
**Size-Overall**10%
**Compatibility-Overall**9%
**Value For Money**6%
**Leak-Proof**4%
**Product Condition**4%
**Assembly/Installation**3%
**Connectivity-Overall**3%
**Constant Reboot Or Restart**2%
## **Common questions**
- **Is w11032770 profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 9 tracked products. 90-day search growth is -4.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the w11032770 niche?**
- 8 brands and 12 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in w11032770?**
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 10.7% — above our launch gate.
- **When does demand for w11032770 peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the w11032770 niche?**
- Listings span $35.65–$53.03; the average listing price is $41.08 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.
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