---
title: "W10837240 — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w10837240"
last_updated: "2026-08-09T06:56:44.185Z"
locale: en
meta:
description: "Niche score 41/100 · $105K/yr market · 68K searches/yr · $13.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $105K/yr market · 68K searches/yr · $13.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "W10837240 — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **w10837240**
**Skip it**
Soft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 21Conversion 91Competition 25Returns 48Price range 53Avg price 67Brand share 27Review moat 58Quality gap 47
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,178.27**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.09–$23.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$105K**
$105K/yr · 68K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, w10837240 is a $105K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **w10837240 market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$112K–$140K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#693**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**8%**
- BlueStars55% - AMI PARTS14% - Funmit11% - DR Quality Parts5% - Seentech5% - Blutoget4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 108 weeks — -7.3% search growth over the last 90 days.
1K750Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/appliances/w10837240/trend)
## **Top w10837240 search terms**
- **w10837240**22K/yr-4.2%17.2% conv. - **dryer idler pulley**6K/yr-2.7%5.3% conv. - **maytag dryer idler pulley**4K/yr-15.1%5.2% conv. - **maytag dryer idler pulley kit**4K/yr+25.3%3.3% conv. - **whirlpool dryer pulley**6K/yr-41.5%8.4% conv. - **whirlpool dryer idler pulley**4K/yr-19.3%10.0% conv. - **maytag dryer pulley**3K/yr+12.9%4.5% conv. - **dryer pulley**4K/yr-19.8%4.7% conv. - **idler pulley whirlpool cabrio dryer**3K/yr+19.3%3.5% conv. - **dryer pulley replacement**2K/yr+29.3%4.0% conv. [**All search terms **](https://flapen.com/research/us/appliances/w10837240/search-terms)
## **Top w10837240 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$21K30%$31K40%$42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BlueStars Unbreakable W10837240 Dryer Idler Pulley With Bracket - Compatible with Whirlpool Kenmore Dryer - Replaces W10118756 W10547290 PS11726337 3387372 3388674 W10118754**BlueStars**$10.15**4.7★1,550 rev](https://www.amazon.com/dp/B078GDC7V4) [2**BlueStars 279640 Dryer Idler Pulley Replacement - Compatible with Whirlpool Kenmore Maytag Dryers - Replaces 3388672 697692 AP3094197 W10468057 - Pack of 4**BlueStars**$12.49**4.4★63 rev](https://www.amazon.com/dp/B09YD6K9WF) [3**UPGRADED 4392067 Dryer Repair Kit with W10837240 Idler Pulley - Replaces Whirlpool Cabrio Duet Maytag Bravos XL Kenmore Elite Includes WPW10314173 & 661570V & 279640 - AMI PARTS**AMI PARTS**$23.43**4.1★1,190 rev](https://www.amazon.com/dp/B09TK24ZYF) [4**4392067 Dryer Repair Kit with W10837240 Idler Pulley for Whirlpool Dryer**Funmit**$23.72**4.2★1,212 rev](https://www.amazon.com/dp/B0899NYBCC) [5**BlueStars 661570V 661570 & 279640 & W10837240 Dryer Drum Belt Idler Pulley and Pulley Kit - Compatible with Whirlpool Maytag Kenmore Dryers WED9200SQ0 WED5600XW0 WED9200SQ0 GEW9250PW1**BlueStars**$15.80**4.6★1,723 rev](https://www.amazon.com/dp/B07WMMW2W4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dyer Idler Pulley for Maytag Bravos MEDB835DW4/3 MEDB765FW0 Whirlpool Cabrio WED8000DW4/3 WED7500GC0 WED8500DC4 WED8300SW2 WED5800BW0 WED5600XW0 WED5500XW0 MEDE300VW1 MED6230HW3 Replacement.**UgoHiff**$10.13**63 rev1y ago](https://www.amazon.com/dp/B0F5B6R3DF) [**Upgraded W10837240 Dryer Idler Pulley with Enhanced Ball Bearings - Exact Fit for Whirlpool & Kenmore Dryers - Replaces 279640 W10118756 W10547290 PS11726337 3387372 3388674 W10118754**Seentech**$10.81**40 rev1y ago](https://www.amazon.com/dp/B0DGTJN5GD) [**TOMOON 4392067 Dryer Repair Kit W10837240 Idler Pulley for Maytag Bravos**TOMOON**$23.87**1,290 rev4y ago](https://www.amazon.com/dp/B0B48X1K71) [**BlueStars 279640 Dryer Idler Pulley Replacement - Compatible with Whirlpool Kenmore Maytag Dryers - Replaces 3388672 697692 AP3094197 W10468057 - Pack of 4**BlueStars**$12.49**63 rev4y ago](https://www.amazon.com/dp/B09YD6K9WF) [**UPGRADED 4392067 Dryer Repair Kit with W10837240 Idler Pulley - Replaces Whirlpool Cabrio Duet Maytag Bravos XL Kenmore Elite Includes WPW10314173 & 661570V & 279640 - AMI PARTS**AMI PARTS**$23.43**1,190 rev4y ago](https://www.amazon.com/dp/B09TK24ZYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BlueStars 279640 Dryer Idler Pulley Replacement - Compatible with Whirlpool Kenmore Maytag Dryers - Replaces 3388672 697692 AP3094197 W10468057 - Pack of 4**BlueStars**$12.49**4.4★**▲ 165%**](https://www.amazon.com/dp/B09YD6K9WF) [**Upgraded W10837240 Dryer Idler Pulley with Enhanced Ball Bearings - Exact Fit for Whirlpool & Kenmore Dryers - Replaces 279640 W10118756 W10547290 PS11726337 3387372 3388674 W10118754**Seentech**$10.81**4.7★**▲ 42%**](https://www.amazon.com/dp/B0DGTJN5GD) [**Dyer Idler Pulley for Maytag Bravos MEDB835DW4/3 MEDB765FW0 Whirlpool Cabrio WED8000DW4/3 WED7500GC0 WED8500DC4 WED8300SW2 WED5800BW0 WED5600XW0 WED5500XW0 MEDE300VW1 MED6230HW3 Replacement.**UgoHiff**$10.13**4.9★**▲ 34%**](https://www.amazon.com/dp/B0F5B6R3DF) [**Seentech 4392065 Dryer Repair Kit with 349241T Drum Support Roller 691366 Idler Pulley 341241 Belt for Whirlpool Kenmore Maytag Dryers - Replaces AP3131942 AP3098345 AP6010582**Seentech**$17.84**4.0★**▲ 13%**](https://www.amazon.com/dp/B082V4L2SW) [**2026 Upgraded 661570V 661570 & 279640 & W10837240 Dryer Drum Belt Idler Pulley and Pulley Kit Fit for Whirlpool Maytag Ken-More Dryers Pulley WED9200SQ0 WED5600XW0 PS11726337 W10547290 by Blutoget**Blutoget**$14.55**4.7★**— 6%**](https://www.amazon.com/dp/B09CLZDGT2)
**~~View all trending →~~**
## **What buyers say about w10837240**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Exact fit”*
**Quality-Overall**13%
*“Complete kit with quality parts”*
**Advertised Vs Actual Product**12%
*“Exactly what I needed”*
**Maintenance And Repair**9%
*“Easy repair”*
**Value For Money**9%
*“Great deal”*
**Noise Level**3%
*“No weird noises”*
**Functionality-Overall**3%
*“Works as expected”*
**Ease Of Use**2%
*“Easy peasy”*
**Assembly/Installation**2%
*“Easy to install”*
**Durability**2%
*“should hold up for years”*
### **What buyers complain about **
**Durability**24%
*“Completely falling apart”*
**Size-Overall**17%
*“Opening was too small”*
**Quality-Overall**14%
*“quality low”*
**Noise Level**14%
*“its squeaking again”*
**Defective Material/Parts**4%
*“Inaccurate parts”*
**Material Quality**2%
*“Cheap material”*
**Advertised Vs Actual Product**2%
*“The description said it fit our dryer model but didnt unfortunately and I unfortunately didnt have time to return this”*
**Compatibility-Overall**2%
*“Poor quality and not compatible”*
**Maintenance And Repair**2%
*“I will not buy this repair kit again”*
**Value For Money**2%
*“Dont waste money”*
### **Top return reasons **
**Size-Overall**49%
**Defective Material/Parts**17%
**Compatibility-Overall**9%
**Maintenance And Repair**4%
**Functionality-Overall**3%
**Value For Money**3%
**Noise Level**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is w10837240 profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 15 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the w10837240 niche?**
- 9 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in w10837240?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.2%.
- **When does demand for w10837240 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the w10837240 niche?**
- Listings span $7.09–$23.87; the average listing price is $13.98 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.
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