---
title: "W10779716 — $183K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w10779716"
last_updated: "2026-08-09T07:34:33.442Z"
locale: en
meta:
  description: "Niche score 49/100 · $183K/yr market · 26K searches/yr · $32.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $183K/yr market · 26K searches/yr · $32.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "W10779716 — $183K/yr Amazon US Niche (2026) - Flapen"
---

# **w10779716**

**Skip it**

A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 17Conversion 100Competition 14Returns 31Price range 95Avg price 95Brand share 37Review moat 85Quality gap 80

**Conversion**

**Incredible****21.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$32.87**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$24.17–$41.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****297**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$183K**

$183K/yr · 26K searches

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, w10779716 is a $183K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **w10779716 market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**5K–6K**</dd><dd>avg 250–500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$164K–$197K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**21.5%**</dd>

<dt>**Avg BSR**</dt><dd>**#1,071**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**89%**</dd>

<dt>**Sponsored**</dt><dd>**89%**</dd>

<dt>**Out of stock**</dt><dd>**16.1%**</dd>

<dt>**Avg brand age**</dt><dd>**37 months**</dd>

<dt>**Avg seller age**</dt><dd>**210 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▲rising

**Sellers**

**19**

**Top-5 brand share**

**83%**

Top 20: 100%

**Top-5 click share**

**83%**

Top 20: 100%

**Open market**

**12%**

- Whirlpool33% - Beaquicy18% - MIFLUS13% - MTZUL10% - GALEPICK9% - Edgewater Parts5% - Open — no brand owns it (3 brands, 12%)

## **Demand & seasonality**

Weekly Amazon search volume, last 109 weeks — -16.3% search growth over the last 90 days.

900700Prime Day '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

[**Open Trend **](https://flapen.com/research/us/appliances/w10779716/trend)

## **Top w10779716 products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$37K30%$55K40%$73K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Whirlpool W10779716 Genuine OEM Bake Element for Ranges](https://m.media-amazon.com/images/I/21uJ7Fe0m4L.jpg)**Whirlpool W10779716 Genuine OEM Bake Element for Ranges**Whirlpool**$41.80**4.7★759 rev](https://www.amazon.com/dp/B015YX9G84) [2![Beaquicy W10779716 Oven Bake Element - Replacement for Whirlpool Kitchen-Aid Maytag Range wfe540h0es0 mer8680bb0 mer8600dh0 wfe540h0ew1 etc.](https://m.media-amazon.com/images/I/21XlAsg4dsL.jpg)**Beaquicy W10779716 Oven Bake Element - Replacement for Whirlpool Kitchen-Aid Maytag Range wfe540h0es0 mer8680bb0 mer8600dh0 wfe540h0ew1 etc.**Beaquicy**$30.22**4.3★290 rev](https://www.amazon.com/dp/B09ZX4LHSW) [3![W10779716 Oven Bake Heating Element Compatible for Whirlpool KitchenAid](https://m.media-amazon.com/images/I/21VTubcMj8L.jpg)**W10779716 Oven Bake Heating Element Compatible for Whirlpool KitchenAid**MIFLUS**$29.66**3.7★9 rev](https://www.amazon.com/dp/B0FX9D3R3V) [4![W10779716 Range Oven Bake Element Compatible with Whirlpool KitchenAid Maytag WFE540H0AS0 WFE540H0ES0 MER8700DS1 KSDB900ESS2 W10774342 Oven Heating Element Replace PS11703285 AP5970727 W10289097](https://m.media-amazon.com/images/I/31D5cC+uG8L.jpg)**W10779716 Range Oven Bake Element Compatible with Whirlpool KitchenAid Maytag WFE540H0AS0 WFE540H0ES0 MER8700DS1 KSDB900ESS2 W10774342 Oven Heating Element Replace PS11703285 AP5970727 W10289097**MTZUL**$30.27**3.9★245 rev](https://www.amazon.com/dp/B0F5B9MBKP) [5![W10779716 Range Bake Element Replaces PS11703285 W10774342 4161369](https://m.media-amazon.com/images/I/219B+xlRXZL.jpg)**W10779716 Range Bake Element Replaces PS11703285 W10774342 4161369**GALEPICK**$32.23**3.9★53 rev](https://www.amazon.com/dp/B0F33BX7RS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![W10779716 Oven Bake Heating Element Compatible for Whirlpool KitchenAid](https://m.media-amazon.com/images/I/21VTubcMj8L.jpg)**W10779716 Oven Bake Heating Element Compatible for Whirlpool KitchenAid**MIFLUS**$29.66**9 rev8mo ago](https://www.amazon.com/dp/B0FX9D3R3V) [![W10779716 Range Oven Bake Element Compatible with Whirlpool KitchenAid Maytag WFE540H0AS0 WFE540H0ES0 MER8700DS1 KSDB900ESS2 W10774342 Oven Heating Element Replace PS11703285 AP5970727 W10289097](https://m.media-amazon.com/images/I/31D5cC+uG8L.jpg)**W10779716 Range Oven Bake Element Compatible with Whirlpool KitchenAid Maytag WFE540H0AS0 WFE540H0ES0 MER8700DS1 KSDB900ESS2 W10774342 Oven Heating Element Replace PS11703285 AP5970727 W10289097**MTZUL**$30.27**245 rev1y ago](https://www.amazon.com/dp/B0F5B9MBKP) [![W10779716 Range Oven Bake Element Compatible with Whirlpool KitchenAid Maytag Jenn-Air Kenmore Replacement for W10289097 W10774342 4161369 AP5970727 PS11703285](https://m.media-amazon.com/images/I/31gHH4nXFOL.jpg)**W10779716 Range Oven Bake Element Compatible with Whirlpool KitchenAid Maytag Jenn-Air Kenmore Replacement for W10289097 W10774342 4161369 AP5970727 PS11703285**QYMJDGL**$31.27**35 rev1y ago](https://www.amazon.com/dp/B0F9LBRMWB) [![W10779716 Range Bake Element Replaces PS11703285 W10774342 4161369](https://m.media-amazon.com/images/I/219B+xlRXZL.jpg)**W10779716 Range Bake Element Replaces PS11703285 W10774342 4161369**GALEPICK**$32.23**53 rev1y ago](https://www.amazon.com/dp/B0F33BX7RS) [![Beaquicy W10779716 Oven Bake Element - Replacement for Whirlpool Kitchen-Aid Maytag Range wfe540h0es0 mer8680bb0 mer8600dh0 wfe540h0ew1 etc.](https://m.media-amazon.com/images/I/21XlAsg4dsL.jpg)**Beaquicy W10779716 Oven Bake Element - Replacement for Whirlpool Kitchen-Aid Maytag Range wfe540h0es0 mer8680bb0 mer8600dh0 wfe540h0ew1 etc.**Beaquicy**$30.22**290 rev4y ago](https://www.amazon.com/dp/B09ZX4LHSW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![W10779716 Oven Bake Heating Element Compatible for Whirlpool KitchenAid](https://m.media-amazon.com/images/I/21VTubcMj8L.jpg)**W10779716 Oven Bake Heating Element Compatible for Whirlpool KitchenAid**MIFLUS**$29.66**3.7★**▲ 145%**](https://www.amazon.com/dp/B0FX9D3R3V) [![Whirlpool W10779716 Genuine OEM Bake Element for Ranges](https://m.media-amazon.com/images/I/21uJ7Fe0m4L.jpg)**Whirlpool W10779716 Genuine OEM Bake Element for Ranges**Whirlpool**$41.80**4.7★**▲ 63%**](https://www.amazon.com/dp/B015YX9G84) [![W10779716 Bake Element by Part Supply House](https://m.media-amazon.com/images/I/214cuy0HbvL.jpg)**W10779716 Bake Element by Part Supply House**Part Supply House**$24.17**5.0★**▲ 24%**](https://www.amazon.com/dp/B09DM8W7Z6) [![Beaquicy W10779716 Oven Bake Element - Replacement for Whirlpool Kitchen-Aid Maytag Range wfe540h0es0 mer8680bb0 mer8600dh0 wfe540h0ew1 etc.](https://m.media-amazon.com/images/I/21XlAsg4dsL.jpg)**Beaquicy W10779716 Oven Bake Element - Replacement for Whirlpool Kitchen-Aid Maytag Range wfe540h0es0 mer8680bb0 mer8600dh0 wfe540h0ew1 etc.**Beaquicy**$30.22**4.3★**— 3%**](https://www.amazon.com/dp/B09ZX4LHSW) [![W10779716 Range Bake Element Replaces PS11703285 W10774342 4161369](https://m.media-amazon.com/images/I/219B+xlRXZL.jpg)**W10779716 Range Bake Element Replaces PS11703285 W10774342 4161369**GALEPICK**$32.23**3.9★**▼ 21%**](https://www.amazon.com/dp/B0F33BX7RS)

**~~View all trending →~~**

## **What buyers say about w10779716**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**38%

*“Fit perfect”*

**Advertised Vs Actual Product**10%

*“Exactly what we needed”*

**Heating**9%

*“it heats fast”*

**Quality-Overall**8%

*“High quality”*

**Baking**8%

*“Worked perfect in our oven”*

**Value For Money**5%

*“Good value for the money”*

**Ease Of Use**5%

*“it wasn't that much harder either”*

**Durability**4%

*“is very durable”*

**Maintenance And Repair**2%

*“Saved me from calling repair person”*

**Instructions/User Manual/Troubleshooting**2%

*“The directions that came with it was very simple”*

### **What buyers complain about **

**Durability**50%

*“Element broke 1 month into use”*

**Quality-Overall**18%

*“Not the same quality as OEM”*

**Size-Overall**6%

*“However the dimensions werent quite right”*

**Heating**5%

*“The clamp that holds the heating element in place was damaged”*

**Mounting**3%

*“The front mounting bracket was missing”*

**Temperature Control**2%

*“Now it is taking forever to get hot”*

**Baking**2%

*“Not recommended if you use your oven more than once per week”*

**Advertised Vs Actual Product**2%

*“Element not as pictured”*

**Ease Of Cleaning**1%

*“dont use the self cleaning feature. bad for the element”*

**Strength**1%

*“Just be careful putting it in for the element feels a little flimsy which is probably normal”*

### **Top return reasons **

**Defective Material/Parts**27%

**Size-Overall**26%

**Heating**15%

**Compatibility-Overall**11%

**Functionality-Overall**9%

**Mounting**3%

**Maintenance And Repair**2%

**Connectivity-Overall**2%

**Advertised Vs Actual Product**1%

**Value For Money**1%

## **Common questions**

<dl>

<dt>**Is w10779716 profitable to sell on Amazon United States?**</dt><dd>The niche generates $183K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (49/100).</dd>

<dt>**How competitive is the w10779716 niche?**</dt><dd>9 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.</dd>

<dt>**What do buyers complain about in w10779716?**</dt><dd>Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.5%.</dd>

<dt>**When does demand for w10779716 peak?**</dt><dd>Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.</dd>

<dt>**What does it cost to enter the w10779716 niche?**</dt><dd>Listings span $24.17–$41.80; the average listing price is $32.87 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.</dd>

</dl>

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