---
title: "W10724237 — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w10724237"
last_updated: "2026-08-09T06:56:53.467Z"
locale: en
meta:
description: "Niche score 41/100 · $69K/yr market · 17K searches/yr · $25.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $69K/yr market · 17K searches/yr · $25.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "W10724237 — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **w10724237**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 24Conversion 98Competition 8Returns 40Price range 95Avg price 95Brand share 7Review moat 33Quality gap 85
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$25.12**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.32–$35.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,231.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$69K**
$69K/yr · 17K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, w10724237 is a $69K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 41/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **w10724237 market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$63K–$75K**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **237 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**97%**
Top 20: 97%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Pulluty43% - Vypart22% - AMI PARTS19% - MONKEMON9% - Beaquicy5% - --3%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -2.6% search growth over the last 90 days.
450350Black Friday '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/appliances/w10724237/trend)
## **Top w10724237 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$21K45%$31K60%$41K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Upgraded279838 W10724237 Dryer Heating Element for Whirlpool Wed4815ew1 Maytag Centennial Medc215ew1 Kenmore 70 80 Series Model 110 Amana Ned4655ew1 Roper Admiral Replaces 2406026 3403585 3398064**Pulluty**$25.76**3.8★2,193 rev](https://www.amazon.com/dp/B0B6N1YM3F) [2**W10724237 3403585 279838 Dryer Heating Element for Whirlpool**Vypart**$26.22**4.1★580 rev](https://www.amazon.com/dp/B091XV1KHD) [3**Upgraded 279838-Dryer-Heating-Element-W10724237 fit for Whirlpool Kenmore**AMI PARTS**$24.80**4.1★1,671 rev](https://www.amazon.com/dp/B09JZFXT2H) [4![[UPGRADED] 279838 Dryer Heating Element for Whirlpool Kenmore Maytag Amana Roper Dryer Heating Element Parts Include Dryer Thermostat Thermal Fuse Replaces 2406026 3403585 w10724237](https://m.media-amazon.com/images/I/51KK+2MbciL.jpg)**\[UPGRADED\] 279838 Dryer Heating Element for Whirlpool Kenmore Maytag Amana Roper Dryer Heating Element Parts Include Dryer Thermostat Thermal Fuse Replaces 2406026 3403585 w10724237**MONKEMON**$35.95**4.2★10,830 rev](https://www.amazon.com/dp/B07TT21PJ4) [5**279838 W10724237 3403585 Dryer Heating Element Replacement Part by AMlPARTS**AMI PARTS**$18.37**4.2★2,589 rev](https://www.amazon.com/dp/B07QTHKXY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Upgraded279838 W10724237 Dryer Heating Element for Whirlpool Wed4815ew1 Maytag Centennial Medc215ew1 Kenmore 70 80 Series Model 110 Amana Ned4655ew1 Roper Admiral Replaces 2406026 3403585 3398064**Pulluty**$25.76**2,193 rev3y ago](https://www.amazon.com/dp/B0B6N1YM3F) [**Upgraded 279838-Dryer-Heating-Element-W10724237 fit for Whirlpool Kenmore**AMI PARTS**$24.80**1,671 rev4y ago](https://www.amazon.com/dp/B09JZFXT2H) [**W10724237 3403585 279838 Dryer Heating Element for Whirlpool**Vypart**$26.22**580 rev5y ago](https://www.amazon.com/dp/B091XV1KHD) [**2026 UPGRADED279838 W10724237 3403585 Dryer Heating Element NED4655EW1 MEDC215EW1 by Beaquicy - 4531017 Heating Element Replacement for Whirlpool Centennial Kenmore 70 80 Series Model 110 WED4815EW1**Beaquicy**$18.32**1,241 rev6y ago](https://www.amazon.com/dp/B083S5L257) [**2026 Upgraded279838 W10724237 Dryer Heating Element 3403585 For Whirlpool wed4815ew1 Kenmore 70 80 Series Model 110 Maytag Medc215ew1 Roper Amana Ned4655ew1 Replaces 3398064 2406026 by Romalon OEM**--**$24.91**4,702 rev6y ago](https://www.amazon.com/dp/B07YWK935R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMI PARTS 279838 Dryer Heating Element Kit for Whirlpool 95% Ni-Cr 5400W**AMI PARTS**$26.65**4.3★**▲ 68%**](https://www.amazon.com/dp/B07S4HH4KB) [**W10724237 3403585 279838 Dryer Heating Element for Whirlpool**Vypart**$26.22**4.1★**▲ 38%**](https://www.amazon.com/dp/B091XV1KHD) [![[UPGRADED] 279838 Dryer Heating Element for Whirlpool Kenmore Maytag Amana Roper Dryer Heating Element Parts Include Dryer Thermostat Thermal Fuse Replaces 2406026 3403585 w10724237](https://m.media-amazon.com/images/I/51KK+2MbciL.jpg)**\[UPGRADED\] 279838 Dryer Heating Element for Whirlpool Kenmore Maytag Amana Roper Dryer Heating Element Parts Include Dryer Thermostat Thermal Fuse Replaces 2406026 3403585 w10724237**MONKEMON**$35.95**4.2★**▲ 29%**](https://www.amazon.com/dp/B07TT21PJ4) [**Upgraded 279838-Dryer-Heating-Element-W10724237 fit for Whirlpool Kenmore**AMI PARTS**$24.80**4.1★**▲ 21%**](https://www.amazon.com/dp/B09JZFXT2H) [**2026 UPGRADED279838 W10724237 3403585 Dryer Heating Element NED4655EW1 MEDC215EW1 by Beaquicy - 4531017 Heating Element Replacement for Whirlpool Centennial Kenmore 70 80 Series Model 110 WED4815EW1**Beaquicy**$18.32**4.3★**▲ 11%**](https://www.amazon.com/dp/B083S5L257)
**~~View all trending →~~**
## **What buyers say about w10724237**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“the connectors fit as expected”*
**Value For Money**17%
*“fair price”*
**Quality-Overall**10%
*“Easy great product”*
**Advertised Vs Actual Product**10%
*“Exactly what I needed”*
**Heating**8%
*“Works perfectly and heats up better”*
**Ease Of Use**6%
*“Easy to use”*
**Maintenance And Repair**5%
*“It was easy to repair”*
**Functionality-Overall**3%
*“My dryer start work”*
**Durability**2%
*“Working good after one week of use”*
**Assembly/Installation**2%
*“Easy to install”*
### **What buyers complain about **
**Durability**45%
*“Broke after a week”*
**Heating**18%
*“the heating element has gone out”*
**Quality-Overall**15%
*“Not reliable,questionable quality”*
**Value For Money**4%
*“Absolutely not worth the price”*
**Defective Material/Parts**3%
*“Some part s are not the same”*
**Maintenance And Repair**2%
*“would love to get a replacement”*
**Functionality-Overall**1%
*“Issues. Burned up less than a year after being installed....”*
**Compatibility-Overall**1%
*“They are not compatible”*
**Assembly/Installation**1%
*“Do not buy this was installed today”*
**Advertised Vs Actual Product**1%
*“Does not include everything in picture”*
### **Top return reasons **
**Heating**29%
**Size-Overall**20%
**Defective Material/Parts**19%
**Compatibility-Overall**9%
**Functionality-Overall**8%
**Durability**5%
**Advertised Vs Actual Product**2%
**Product Condition**2%
**Value For Money**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is w10724237 profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 8 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the w10724237 niche?**
- 5 brands and 9 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in w10724237?**
- Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 3.8%.
- **When does demand for w10724237 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the w10724237 niche?**
- Listings span $18.32–$35.95; the average listing price is $25.12 (sweet spot $15–$100). The average incumbent carries 3,231 reviews — the moat a new listing must climb.
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